It's OK to be mad at Apple but give Schiller some respect

It's OK to be mad at Apple but give Schiller some respect

Summary: Lesa Snider King is mad at Apple.There. It's been said.

TOPICS: Banking, Apple

Lesa Snider King is mad at Apple.

There. It's been said. Publicly. And maybe, through the power of the blogosphere, Steve Jobs and company over in Cupertino, will hear her. After all, King is organizing a "silent" protest so that Apple knows that she is unhappy with its decision to pull out of the annual Macworld conference in San Francisco. In her words:

Apple is sending a message to the entire community -- professionals, hobbyists, media, Mac User Groups, and even (show organizer) IDG themselves-- that they care nothing for the community who supported them through thick and thin.

Silent ProtestWell, I don't know that I agree with that completely - after all, business is business. This was a business decision for Apple. And, quite frankly, it probably was a very good business decision, one that could benefit customers, partners and hobbyists down the road. Apple questioned the ROI on show participation and decided it was no longer worth the investment. Fair enough - especially in this economic environment. Remember: not every business decision is a popular one.

Back to the protest. King is calling for Macworld attendees to remain silent during the Macworld keynote speech that used to belong to Steve Jobs but will now be delivered by marketing VP Phil Schiller. That's means no cheering, no clapping, no nothing. Just silence.

Ya know, I respect any individual's right to organize, gather and express an opinion or sentiment by means of peaceful protest. And certainly that's what King is proposing here. But, isn't this somewhat - oh, I don't know - childish? Philip W. Schiller is the Senior Vice President of Worldwide Product Marketing for Apple Inc., one of the most successful American companies in modern times, largely in part because of its marketing campaigns. Schiller has an impressive resume and deserves the respect that an audience of professionals would extend to any other speaker delivering a keynote speech at a trade show. (I actually referred to him as a "second-stringer" in an earlier post. Sorry about that, Phil.) Phil Schiller

If you're angry at Apple, that's fine. Write a letter to Jobs himself.  (The address is 1 Infinite Loop, Cupertino CA 95014). Stop buying the products. Create an "I'm mad at Apple" Facebook page. But don't intentionally disrespect Schiller because the company made a business decision that you don't agree with. I've seen Schiller on stage (pictured here with Steve Jobs and COO Tim Cook). I have no doubt he'll do just fine, especially when you consider the shoes he's being asked to fill and the microscope that he'll be under while on stage.

If Schiller says something on that stage that's worthy of applause, I will absolutely clap my hands together. And I don't care if I'm the only one in the auditorium doing it.

Topics: Banking, Apple

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  • Grow up

    Acting disrespectful toward Schiller and carrying on like
    pouting children is absolute nonsense. Apple (even without
    Jobs) is a great company and acting like spoiled juveniles is
    not going to resurrect Mac World.
    Richard Platt
  • Hell hath no fury... a fangirl scorned.
    Sleeper Service
    • too true

      truer words were never spoken , that was brilliant lol
  • Saying something worthy on stage

    [i]If Schiller says something on that stage that's worthy of applause, I will absolutely clap my hands together.[/i]

    Hehe, based on a couple videos I've seen of Apple speeches, saying "Hi" on stage is something worthy!

    [i]Did you hear that?

    Yeah, he said... wait for it... HI!!!

    Wow. Apple is so innovative![/i]

    I will agree with one thing you said though:
    [i]If you're angry at Apple, that's fine. ... Stop buying the products.[/i]

    Amen. That is my approach. Buying their products and then not saying anything at a MacWorld is like telling a child who has just stolen a cookie that you are going to read them a bed time story but you won't really mean it. The [b]only[/b] way of punishing Apple is by not purchasing their products. Apple has proven time and time again, especially when it comes to DRM, that only one thing makes them listen: Cash. Cold, hard, cash. I can just see Steve Jobs the day after the silent protest. [i]Okay, so they didn't say anything. Did they buy all of our stuff even though it is totally inferior? Yes? Cool. Job well done guys![/i]
    • Blah Blah Blah

      Get a life and get some help.
    • Apple didn't impose DRM

      Your comment made little sense, but your mention of DRM is flat out wrong. DRM was imposed by the Recording Companies, not Apple. Apple has fought long and hard to keep song prices super low, so your mention of cold hard cash was off base as well.

      Yes, from a "consumer perspective" not buying their products makes sense, but with King and many 1000's of others, they aren't "consumers" of what Apple sells... they are builders of the "end product" of what Apple machines "create".
      • Amazon said NO and refused to sell DRM encrusted music

        [i]DRM was imposed by the Recording Companies, not Apple.[/i]

        Apple wrote a letter and then said [i]Yes please, we'd like to sell DRM encrusted music![/i]

        Amazon said [b]NO[/b].

        So no, DRM can't be imposed on any company, it can be refused (as proven by Amazon) or embraced (as proven by Apple).
        • you are unaware...

          you are simply unaware of the timeline, thus, incorrect.

          when Apple began iTMS, all record companies were leery of allowing internet downloads of their music, Steve worked hard with them but the compromise was "Fair Play", which contractually obligated Apple to protect music copyright through DRM.

          Amazon came much, much later and was more of an experiment by the recording companies to try and dislodge Apple's new found hold on the music industry.

          Apple clearly welcomes all non-DRM songs, but only EMI and a few others have been willing to alter the early contract wording since Apple is now so powerful in the music space.

          So next time, learn a little about the history of DRM, thanks!
        • typical zealot rant

          Amazon didn't say "no." The music industry, in an attempt to break the iTunes lock on downloadable music came to Amazon and said "We'll sell you DRM-free tracks."

          And why did they want to break Apple's iTunes lock? Because Apple wouldn't let the labels charge tiered pricing for various songs.

          So, they went to Amazon and struck a deal where Amazon would do tiered pricing in exchange for DRM-free tracks. So, now, when you buy a track on amazon, you never know if your song would have cost less as part of another album (do a search; you'll find it happens all the time - the same songs given different prices on different albums).

          Now, when it comes to the movie industry, Amazon is completely cool with using the WMV chain around your ***** DRM that phones home every freaking time you turn on your computer to make sure you are still allowed to play the content.

          So, to sum up, your post shows all the critical thinking and grasping of facts as a typical Obama voter.
    • Yeah, that is what it looks like

      Steve Jobs: "Hi"
      Crowd: "WHOOOOOOOOO!!!!1!!!"
      And then they applaud like he discovered the cure for
      aids and cancer and everything else, in water.
    • Except...

      The products are not inferior... Mac H/W has always been amazing in my experience. I run Win/Linux PC's but we have a half dozen Macs in the office and they are totally solid.

      On the MacOS front, I think Scott McNealy said it best in 2006 when he said Linux is a toy, OSX is a real Operating system. It stings a bit because I'm a Linux guy but OSX is solid, quick and works great with the Mac H/W.

      I don't follow the whole Mac or nothing BS but I can't find fault with their products... Well designed and well made.
  • Don't Kill The Messenger

    That is no small task that Mr. Schiller is being asked to perform. "Hey, Phil! We've decided that the convention crowd just isn't innovative enough for a trendy, hip company like us, and, besides, they're kinda expensive. So, we're going to cut that out right now, starting with MacWorld. Yeah, it really upset a lot of people that we did that, but, well, that's business. We still have one more we promised we'd do, so we'll have to grind through it in a few weeks, and we're bound to get a lot of flak from all that while we're there. Yeah, it'll be hostile! People are really upset over this! Oh, yeah, speaking of which . . . Steve's not doing the keynote. You are. Good luck!"

    If I were Phil, I'd be thinking, "Yeah, thanks, Steve. Thanks a ton."

    And, yet, he'll be getting up on stage like a good soldier, knowing full well he'll take the flak meant for an entire company everyone seems to feel has betrayed them when he does. I don't know about everyone else, but I think that deserves at least some respect.

    I close by citing item 32 of the Top 100 Things I'd Do If I Ever Became An Evil Overlord: I will not fly into a rage and kill a messenger who brings me bad news just to illustrate how evil I really am. Good messengers are hard to come by.
  • Sounds like a good Mad TV sketch!

    P. Douglas
  • RE: It's OK to be mad at Apple but give Schiller some respect

    Having been an Apple K-12 sales rep for 5 years about 4
    years ago, I can only tell you that we in the field referred to
    him as "Phil Schiller the deal killer" because his arrogance
    seemed to supercede any respect or concerns he had for
    Apple customers. We spent a lot of our time keeping Apple
    education customers loyal in spite of Phil's efforts.
    • And if there are any customers complains, ...

      then they blame the customer supports & sales reps.

      It sucks man --.
  • RE: It's OK to be mad at Apple but give Schiller some respect

    I'll have to side with King on the utter disaster this will cause within the Mac community.

    MUCH more goes on at MacWorld than the Keynote. Surely MacWorld SF will go on for many years to come, but "Mac Professionals" like writers, educators, content creators will no longer rub elbows like they have for the last 23ish years greatly lessening the community.

    Granted, WWDC in the summer will continue since it's an Apple sponsored event. If Steve doesn't show up there, I'd be very worried... but that show is primarily developers... unless Apple wisens up and expands it to include people like King and other industry professionals. (hint, hint, Apple) call it WWAC, World Wide Apple Conference or something...

    Lastly, I fully DISAGREE with King's approach, the room will need MORE energy, not less, so being silent will inflict more damage than has already been done.

    Schiller does a nice job at presenting, and while he's always played the role of Steve's side kick... him without Steve will work just fine.

  • I'm no longer a Mac "fanatic"

    I just demoted myself from Mac "fanatic" to Mac "fan". I got my first Mac
    in 1985, and have used nothing but Macs (at home) since. I've been a
    self-labeled "fanatic"--and proud of it. But in the past couple of days,
    it's become clear that I'm really not a fanatic. Compared to these nut jobs
    like Ms. King, I'm not even close. I'm a Mac fan because of the great
    products that Apple puts out, not because Steve Jobs does a dog-and-
    pony once a year in S.F. Yeah, it's fun to watch (I've never attended in
    person), but that's not what keeps me choosing Apple products over
    someone elses. Ms. King, etal, are the REAL, 24-karat fanatics. They're
    obnoxious, and I choose not to be a part of them.
    • It can't be...

      You don't exist.
  • Apple users can be some of the whiniest

    spoiled little narcissists on the planet. Well, those in the arsty fartsy crowd in any event.
    • Funny

      You are hilarious. Here, let me try. Apple haters can be some of the whiniest lying pieces of garbage on the planet.

      Why do you feel so threatened by a bunch of people who are passionate about a group of products that they like?

      Grow up. Or just go away.