Jobs' book banning backfiring

Jobs' book banning backfiring

Summary: Steve Jobs doesn't like what he read in the forthcoming biography entitled "iCon Steve Jobs: : The Greatest Second Act in the History of Business" (John Wiley & Sons, due out May 27) so he gave an order to rip out all of the publishers books (including popular titles like "Macs for Dummies") from Apple stores. It's currently #34 on the Amazon Top 100 list...

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TOPICS: Apple
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jobsbook2.jpgSteve Jobs doesn't like what he read in the forthcoming biography entitled "iCon Steve Jobs: : The Greatest Second Act in the History of Business" (John Wiley & Sons, due out May 27) so he gave an order to rip out all of the publishers books (including popular titles like "Macs for Dummies") from Apple stores. It's currently #34 on the Amazon Top 100 list...

Topic: Apple

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  • backfiring

    or is it?
    stemcellphone
    • My thought exactly :-)

      Could be the fox is smarter then the journalists.
      PXLated
  • Wiley bio?

    Why should Steve Jobs sell MORE books for Wiley, who stands to make more $ on a (serial) hatchet job on Jobs?? This isn't "book-banning" any more than it's about "biography", but about self defense.

    The official Wiley biography tells little of the Wiley story, for example. Who'll tell the rest? Will whoever dares to do it sell a bunch of books, and reap whatever corporate reward is in play? Not likely.

    Wiley -- who's on wife number four, having dispossessed the first (Taylor), nearly dispossessed the second (Langdon); the third one (Merriman) died mysteriously on the winter solstice -- is the last person who should be holding others' marital history and sicknesses up to public curiosity.
    WilyCoyotess
  • As an ex-retailer

    I can tell you that suppliers want shelf space. Apple will have
    other publishers waiting in line to take up any space freed up
    and it might just be more interesting for the customers. Short
    term the writer wins, long term the publisher doesn't. Maybe
    the next big hit will be Publishing For Dummies . . .
    Ken_z
    • 1

      bullseye! man this group learns quick
      stemcellphone
  • Some people don't get it . . .

    [b]Controversy sells![/b]

    Simple as that. Look at [i]The Passion of the Christ[/i] and practically anything else controversial. The media made a big fuss over it, including accusing it of anti-semitism (which was totally baseless, but that's another matter), and guess what? Sales flew through the roof. People wanted to see what the controversy was all about. Places that had planned on banning it were forced to withdraw their bans or risk losing business.

    If you don't want something sold, speaking against it and banning it are the worst methods to stop it. Once people hear the word "controversy," a lot of them, especially those who love to root for the underdog, hate banning, love to get all sides of an issue (including the less popular opinions) - or just like the thrill of owning "banned" material - are all going to go and get the banned / controversial item.
    CobraA1
  • Who cares?

    How many Apple stores are there anyway? How many books do you think they sell. No biggie.
    WiredGuy