Latest Microsoft Surface table available for preorders: Will you notice?

Latest Microsoft Surface table available for preorders: Will you notice?

Summary: According to Microsoft and Samsung, the street price for the Samsung SUR40 will be about $8,400. Businesses may bite at that price.

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If Microsoft's latest greatest Surface tabletop fell into a business lobby near you in early 2012 would you notice?

We're finally about to find out. Microsoft and Samsung said that they are starting to take preorders for the Samsung SUR40. As noted by Mary Jo Foley last month, the Samsung SUR40 Surface 2.0 multi-touch tabletop was unveiled by Microsoft in January 2011, but then pushed off until January 2012.

The problem was that Microsoft had software issues with Surface 2.0 and pushed the Samsung launch off.

Credit for both images: Samsung

According to Microsoft and Samsung, the street price for the Samsung SUR40 will be about $8,400. Your pricing will vary based on taxes, tariffs and other financial moving parts. This new Surface system will be available in 23 countries via Samsung resellers.

Although Surface is best known for making a splash and failing to garner mainstream adoption---even as Apple made touch navigation the norm---there's an opportunity for Microsoft to make the Surface a real business tool.

The Samsung SUR40 can be used as a table, wall-mounted screen or kiosk. Combined with Xbox's Kinect, which already may have business uses, the Surface effort could gain traction. And if prices come down maybe the Surface becomes fancy coffee table.

In the meantime, we wait for the Samsung SUR40 and see what the business uptake is. Microsoft touts Surface business cases in automotive, education, finance, retail and healthcare among other verticals. The Samsung Surface tabletop will need enterprise traction before it winds up going mainstream.

Related:

Topics: Banking, Government, Government US, Hardware, Microsoft, Mobility, Samsung

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28 comments
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  • Would you notice? Yes.

    Negative spin on an interesting story is unnecessary and adds nothing.
    Tim Acheson
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson
      +1
      vivianvein
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson
      +1
      LoverockDavidson_-24231404894599612871915491754222
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson +1
      Imrhien
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson

      +1
      tonymcs@...
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson I finally agree with Tim on something! +1! Now if he could just avoid his own negative spin posts on other interesting stories.... ;-)
      jgm@...
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      @Tim Acheson

      +1 (You typed what I was thinking better than I was going to do.)
      TechNickle
  • RE: Latest Microsoft Surface table available for preorders: Will you notice?

    @Tim Acheson +1
    oraman
  • RE: Latest Microsoft Surface table available for preorders: Will you notice?

    @Tim Acheson

    +1
    Rigel.628
  • Has time passed this concept by?

    Consider one alternative to this concept. A large screen HDTV, an Apple TV and an iOS device (preferably an iPad). Throw in a WiFi network and you have the same functionality at a third of the cost. (And, by just using the iPad to manipulate images that are streamed to the big screen, one keeps the HDTV big screen free of finger prints)
    kenosha77a
    • When TV is on TV

      For everyday business use, yes. But as a high-tech prop in CSI:Miami or NCIS:Los Angeles, not so much. Also, whatsisname on CNN can't do election coverage anymore without waving his hands over one of these.
      Robert Hahn
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @Robert Hahn

        I did notice this Surface tech on NCIS:Los Angeles. I always thought the tech was very cool and it does have surface detection ability for some items (the details escape at the moment) but the price for this tech is still way too high. If it could compete with high end HDTV sets, say in the 2000 to 4000 dollar range, I could see consumer moderate adoption in addition to it's Enterprise deployments.
        kenosha77a
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @Robert Hahn
        Don't forget Hawaii Five-O. I guess CBS must really love the stuff!
        gobluetwo
    • RE: Latest Microsoft Surface table available for preorders: Will you notice?

      Apple fanbois get really annoyed, angry, and hostile any time anyone suggested that the iPad was a bad idea because it was nothing more than a bigger iPod Touch. The Surface is not just a blown up iPad. If you knew even the first thing about Surface, you would realize that it can do a lot of things that are only appropriate for a device of its size. Interacting with full sized, physical objects and allowing multiple people to access the touch screen at the same time are just 2 use cases that are impossible to accomplish using your simplistic Apple "solution". So when you say that "you have the same functionality at a third of the cost" you are being dishonest, either willfully or through ignorance (take your pick) just like all those people who said the iPad was just a bigger iPod Touch. Just because iPod Touch, iPad, and Surface all have touch screens does not mean that they are each the same product in different sizes.

      Apple is not the solution to every problem. I know that in your Apple fanboi mind, you would like it to be but it simply isn't. Are you so threatened by MS that every single product released by MS has to be met with a "Apple products can do that too" even when it is easily demonstrated that no, Apple products are utterly incapable of performing these functions?

      Go back under your bridge, Apple troll.
      toddybottom
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @toddybottom If you took out your own aggressive comments, this would be a great, well-reasoned post.
        jgm@...
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @toddybottom <br><br>I liked 'both' parts of the post. The aggressive part satisfies the side of me that wishes Apple fans would grow some humility, and lose the religious nature of their posts. In actuality, I imagine only recent Apple fans have added that part of the equation. Long timers just appreciate the quality, and accept their will always be competition, and that differentiation makes companies stronger. That, and they value where their own money is spent, not their parents'.
        TechNickle
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @toddybottom

        Those who don't defend their character or opinions are no better than those that offer rebuttals thru character assassinations.

        Consider this product, the Microsoft Surface Table. What does it do? To my mind, it is a device that displays digital material on a large screen. In addition, it has the capability to manipulate that material by touch. Those manipulations can be as simple as simply moving that material to a different location on the screen, to enlarge or shrink digital images, to initiate an action that manipulates that image thru touch and, using it's pixel sensing technology, can scan an image and convert that physical object into a digital format that can be displayed and manipulated on display screen area of the MS Surface Table.

        These are impressive abilities to be sure and the MS Table has other capabilities not mentioned by me. However, the key reason for it's existence is to display digital images on a large screen viewing area for others to see. Manipulation of that digital material is secondary. Important and useful, to be sure, but secondary, non-the-less.

        Initially, MS marketed this technology in a product that cost near twenty thousand dollars. It has reduced both the weight and price of its second generation Surface Table considerably so that now it's cost is on par with a large format plotter/printer, for example. And the weight and form reduction now allows the Surface Table to be placed vertically rather than just in a horizontal "Table" position.

        This capability to display digital material on a large screen HDTV monitor is still priced beyond most consumers.

        I offered another alternative to display digital material on a large screen format at a considerable cost reduction using a combination of Apple products. Notice in my original post, I mentioned that the controller of these digital images could be done using iOS devices. I DIDN'T limit myself to the iPad (although that device has obvious advantages). However, an iPhone 4S could also be used as a scanner of material using it's built-in camera and then display that material on the HDTV. An action that might simulate some abilities (not all) of the MS Surface pixel tech.

        Indeed, there are apps that allow an HDTV to act (under the control of iOS devices) as an interactive "white board". The point is, of course, that a combination of Apple products can approximate the functionality of the MS Surface Table at a fraction of the cost. And that is the only point that I was making. That and an ability to keep finger prints off the main HDTV screen. Grin.

        Nowhere in my initial post did I mention a comparison between an iPad or other touch enabled iOS devices to the MS Surface Table. Nor did I ever imply that connection. Neither did I bring up comments regarding the "iPad is only a big iPod Touch". Your ranting arguments implied that I did. You were mistaken and a careless reader of my comments, AT BEST, or a malicious character assassin, at worse. Either way, those were YOUR straw man points and not mine, nor my opinions.

        Your right, of course, Apple is not the solution to every problem or task. I never said it was. Nor have I ever (and please find a comment of mine to quote from) where I ever, EVER, cast a disparaging remark or accusation at a person over his or her choice of consumer products.

        Finally, I am not an "Apple troll" as you implied. I post my comments only from personally experience or experiences from trusted sources. And, specifically, I posed only a question. Has time passed the MS Surface Table technology (as good as it is) .. by?

        On a personal note, I have been called worse in my life but only by persons that don't really know me. At any rate, over the years, I have developed a "thick skin" and have understood that a person's words reflect his character and the level of his intelligence. You might wish to review your comments in that light.
        kenosha77a
      • RE: Latest Microsoft Surface table available for preorders: Will you notice?

        @toddybottom

        The really interesting features, at least for a kiosk-type scenario:

        1. Put a smart phone on the surface and it can bring up specs, sync with it, run feature comparisons with other phones, etc. It could do the same for any device with wireless/bluetooth functionality.

        2. Put your camera on the surface and it will grab all the pictures, add them to your library, let you display, organize, and email them. You can also resize, edit, crop, etc quickly and easily.

        3. The size of the surface means you could have 4-5 customers interacting at once. They could be playing a game against each other, swapping files/photos, etc.

        4. One demo I saw had drinks on the surface - at a wine bar you could have a full explanation of what you're drinking, the year, map where the vineyard is, etc. In a restaurant setting you could bring up ingredients, nutritional information, reviews of meals that others liked, etc.

        The really cool thing about the surface is not just displaying things, it's the systems ability to recognize objects and allow the user to interact with specific items. It's like the kinect - this is a technology that we've only scratched the "surface" with, as far as what it can do. (See what I did there?)
        crazydanr@...
  • RE: Latest Microsoft Surface table available for preorders: Will you notice?

    These could really take off if they were a lot less expensive. I really love the pixel sensing technology they include.
    The one and only, Cylon Centurion
  • RE: Latest Microsoft Surface table available for preorders: Will you notice?

    Supposedly Pixel-Sense (which in effect eliminated the actual cameras that made the original Surface coffee-table sized) is good enough that one can lay a piece of paper down on the glass, and it can read the contents of the page. The Pixel-Sense also explains why the thing is saddled with AMD instead of intel processors even at this price, as they partnered with MS and Samsung to develop the technology.

    And I *guess* that's all cool to talk about, but at this price you're basically selling them to news outlets and verticals that *couldn't* just make do with the plethora of massive touch-screen stand-up displays now commonplace. I see Pixel-Sense being the one truly interesting piece of trickle down tech on this behemoth.
    Playdrv4me