Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Macmillan's DynamicBooks demo: Textbooks to the 'Wii era'?

By | February 22, 2010, 9:35am PST

Summary: Macmillan, a prominent book publisher, launched DynamicBooks, interactive textbooks that are one part book and one part Wikipedia.

Macmillan, a prominent book publisher, on Monday launched DynamicBooks, interactive textbooks that are one part book and one part Wikipedia.

DynamicBooks, a new subsidiary of Macmillan, is designed to make textbooks more interactive for platforms such as Apple’s iPhone and upcoming iPad.

In a nutshell (statement, Techmeme):

  • Instructors will be able to add text or media content to existing content in the textbook;
  • Profs will be able to customize and modify textbook chapters;
  • Books will get podcasts, video clips, graphing tools and other supplements;
  • The technology that enables the DynamicBooks is based on the VitalSource Bookshelf platform from Ingram Content Group;
  • And students can purchase the customized book or get a printed version.

Macmillan said that its DynamicBooks effort is aimed at lowering book prices. DynamicBooks are expected to be 40 percent to 50 percent lower.

On a conference call, Clancy Marshall, general manager of DynamicBooks demonstrated the newfangled books. Her main points:

  • DynamicBooks are an advance over traditional e-books;
  • The interactive books have been piloted in about 30 universities;
  • Publishers will set the pricing for DynamicBooks, but will be encouraged to create a lower price point for students;
  • The books are available Aug. 1.

Marshall said the DynamicBooks is just a start. She said that more independent authors will join the program and be able to cut the time to market. For instance, it takes 8 years to do an edition of a science book. The goal is to cut that time in half.

DynamicBooks will make its platform available to all authors and publishers without license fees.

“We see textbooks moving from the Charlie Chaplin era to the Wii era,” said Marshall.

Here’s a look at DynamicBooks:

The book’s editing tool for publishers and profs…

The field to change text…

d

Student version of the bookshelf of the text…

Related: Apple iPad e-book pricing: Publishers can’t get too cocky

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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"8 years to do an edition of a science book"?
cd2_z 24th Feb 2010
That's news to me. New editions of texts we use, whether for General Chemistry or advanced undergraduate courses, come out every 18 months to 2 years. And that's with one or two authors, not spreading the work around between several. Marshall is either being disingenuous or she's new to the game and has been misinformed.
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Sounds all well and good...
IT_Guy_z Updated - 22nd Feb 2010
...but it seems like it is entrirely possible for students taking the same course at different educational facilities, to have entirely different versions of the same book, depending on how much "editing" is done by each "author".

And what about a student who may transfer schools, and find that his/her new school is using a textbook that differs greatly from what he/she was using previously?

And then there is the matter of testing on the materials in the modified books.

Sems like this could open up a whole can of worms.
0 Votes
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That's news to me. New editions of texts we use, whether for General Chemistry or advanced undergraduate courses, come out every 18 months to 2 years. And that's with one or two authors, not spreading the work around between several. Marshall is either being disingenuous or she's new to the game and has been misinformed.

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