Maybe the term 'DRM' isn't scary enough

Maybe the term 'DRM' isn't scary enough

Summary: Adam Green: I made my pitch to get David [Berlind] to use the term copy protection instead of DRM. He was sympathetic to the issue, but not too interested in making the change.....

TOPICS: Security

Adam Green:

I made my pitch to get David [Berlind] to use the term copy protection instead of DRM. He was sympathetic to the issue, but not too interested in making the change.....he sees the problem of DRM as much greater than just not being able to move content to a new computer. He is right, but you aren't going to get people upset enough to demand change by providing more details. You need a simple hook. Maybe copy protection isn't scary enough. I'm not great at coming up with really compelling marketing terms, but I do know how to recognize them. When I find a way to describe DRM that makes people's eyes go wide, I'll know I've hit the target.

Topic: Security

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  • Well, the TCP stuff is

    "rootkit in hardware" or "built-in rootkit," in respect of the fact that it takes control of the computer away from the putative owner and gives it to whoever is authorized by the CPU manufacturer to control the machine.

    At the more general level, you're talking about "planned incompatibility:" the deliberate effort to reduce the value of a work by removing some of its usability. Chances are that someone will remember "planned obsolescence" and see the connection.
    Yagotta B. Kidding
    • Eyes widen?

      The word "rootkit" doesn't strike fear in the general population.

      It's like the "unitary" Presidential authority theory being attacked in the Alito hearings just now. If anyone aside from those most involved had ever heard about it, the word might have an effect.
      Anton Philidor
      • If "rootkit" doesn't work, try something simpler

        Very few people know what a rootkit is, especially among the general public. Talk instead about what a rootkit *does*, and about what DRM is fundamentally designed to do: rootkits are hacking tools designed to give someone else control of your computer's functionality by stealth.

        Or, put more simply: DRM hacks your computer.
  • It should Be

    Please come up with the term quickly before the "greedy ones" have totslly locked down digital media.What the h--- has happened to "Fair Use"?
    • Digital media have been locked down...

      ... but not effectively enough for you to notice, it seems.
      Anton Philidor
  • How about:

    I propose the following term:

    Nut-crunching nipple-twisting bend-over-and-take-it ripoff from
    a bunch of greedy bastards.

    Or just the acronym NCNTBOATIRFABOGB.
    tic swayback
    • NCNTBOATIRFABOGB on a t-shirt...

      ... will have to be printed from the front to the back. People will have to circle around you to realize they don't have a clue.
      Anton Philidor
  • Three letters....

    I refer to it as what is really is

    NOC or No Option Copy
    • DRM == SCAM

      DRM is Shonky, it's a scam, it a confidence trick played on the consumer of music (you, me, Uncle Tom Cobbly) and the creator of the music (the musicians).

      The real theives wear expensive suits, and call us their customers theives.
      tracy anne
  • nearly right

    Instead of [i]copy protection[/i] merely change a few letters to [i]copy prevention[/i].
    Dave F_z
    • The problem with "copy prevention"

      it's more than copy prevention. For example, if your content provider (say it's your cable TV network) deletes something you've TiVo'd based on some content expiration policy that was in the fine print you never read, that's not copy prevention. That's the content provider exercising or "managing" their rights (at least they think so). The enabling technology is of the DRM ilk. Copy prevention doesn't cut it. And copy prevention is also different than portability. Amazon warns that copy protected CDs may not work in in-car players or DVD players because of the DRM on the CD. People may not be offending by the copy prevention that technology is designed to put in place. But they will be when the disc doesn't work in their car.

      I still like Digital Restrictions Management (for now, until something better comes along).

      • ACPS

        The best name I can come up with is Anti-Consumer Protection System. The problem with DRM, is the more you look at it, the more enraged you become by it. DRM is technology that monitors a consumer?s every move with content, and grants or denies rights based on the whim of the content provider. Consumers in the car industry would never tolerate this. Consumers would never even tolerate this behavior on airplanes. The invasiveness, and the ?big brother? type behavior of DRM is truly unprecedented in any consumer market in the free world.
        P. Douglas
      • Simplify

        [I still like Digital Restrictions Management (for now, until something better comes along).]

        How about JUST Digital Restrictions? The word "Management" is superfluous (few people know about, care about or pay attention to it). If you HAVE to have a TLA, then how about DMR - Digital Media Restrictions?
        Roger Ramjet
        • Digital Restrictions for Media

          if you MUST use the DRM acronym . . .
          Roger Ramjet
          • Data restriction for media

            Why not Data restriction for media... perhaps a bit too redundant... but it clearly gets the point across
      • Constraint Inducing License

        After pondering for a while, I thought of Constraint Inducing License, since that's what it does (or something of the sort.) I believe that the fact that the loss of rights must have more space... Far more space than the digital and management part who are not as powerfull words. Somehting like "Data Restriction Management" seems very promising as well.
      • DRM - The Real Meaning

        Draconian Ristrictive Mangling

        If you think they are thieves stealing your rights, why buy from them? Your own personal music collection is not a need; it is a luxury that can be cut.
  • Digital Rip-Off Machine

    As it rips off the consumer. There really isn't to many snappy negative words for this other than corperate thievery and fraud. I don't think the level of thugery involved in DRM and pushing it has every been documented before- Well the burning of printing press owners, going door to door and physically taking away copies of books, and burning books prior to the Statute of Anne may come close.

    Unfortunatly as long as their are just a few players in the DRM market, so as to prevent too many incompatabilities for a good percentage of the public at large, and the content holders don't go way overboard with the restrictions- John Public will be apethetic.

    We need to get more demonstrations of DRM preventing people from doing stuff with their legally purchased content. Without this John Public will not belive that the record labels are doing this- Sure we will believe it and those who have ever had to deal with the scum riddled music label industry will understand... but John Q. Public wont until he is educated, in many cases re-educated as the RIAA/MPAA/BSA sponsored misinformation is allowed in the classroom becuase they offer grants to teach it.

    Oh and go sign the No DRM pledge;
    Edward Meyers
  • Found it...

    Ur Stealing Copy...USC...u say it like: Us-See. U kind of add a Y at the end.

    Yep...we all kool with that?

    U gotta luv twisted minds of female kind
  • Must Try Harder

    I came up with this in my lunchhour:

    Executive Racket Against Communication Happiness (pronounced: Ear-Ache)

    Maybe not.
    Stephen Wheeler