Microsoft's Mango Windows Phone 7 release: It's all about Nokia

Microsoft's Mango Windows Phone 7 release: It's all about Nokia

Summary: Microsoft execs previewed the next version of Windows Phone 7, a release known as "Mango," and the big theme is setting up the first Nokia production phones powered by the software giant.

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Microsoft execs previewed the next version of Windows Phone 7, a release known as "Mango," and the big theme is setting up the first Nokia production phones powered by the software giant.

Gallery: Microsoft goes deeper inside Windows 7

Sure, Microsoft talked about 500 new features, but as Mary Jo Foley noted we only got a peek at a select few. But if you read between the lines it's clear that Mango is a set-up for Microsoft's Nokia partnership. To wit:

  • Mango phones will be available in the fall. Nokia Windows Phone 7 devices are expected late this year.
  • Microsoft noted that Mango would support multiple languages. How many? Try Brazilian Portuguese, Simplified and Traditional Chinese, Czech, Danish, Dutch, Finnish, Greek, Hungarian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, and Swedish. It just so happens that Nokia is strong in most of those regions with those languages.
  • New Windows Phone Marketplaces will open up around the world and China, Israel and Luxembourg will take app submission in those locales today.

Despite all the talk about better message threading, groups, social network and app integration, browsing tools and hands-free messaging, Microsoft is positioning Windows Phone 7 for a global game. It's quite possible that Windows Phone 7 and Nokia won't gain traction in the U.S.

And that may be ok. It's a big smartphone powered world. Windows Phone 7 and Nokia could do fine without breaking much ground in the U.S.

Related:

Topics: Mobility, Microsoft, Nokia, Operating Systems, Software, Windows

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43 comments
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  • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

    i think thats their best bet. Europe and South America are big players for nokia+microsoft. It will take some time but im sure wp7 will be a close competitor to ios and android. 2012 will be the year of competition...good for us :)
    bnlf@...
    • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

      @bnlf@... Asia is a big player for nokia+microsoft...the rest of Europe will have to weigh whether they like Nokia enough to use WP7 or hate Microsoft enough to drop Nokia.
      Socratesfoot
      • Probably the latter.

        @Socratesfoot

        The EU hates Microsoft, the European markets don't.
        Lester Young
    • Store Franchises

      @bnlf@...

      I think MS should create a MS store franchise, and specify several user experience standards store owners must meet. The lowest level spec. could be a phone stall / booth, that sells WP7 and Zune devices, as well as subscriptions to its Zune service. MS could then encourage and help out entrepreneurs, to rapidly set up stores. I believe this is the best way for MS sell its consumer products in the U.S., and in certain other places - rather than relying heavily on traditional channels. Larger stores could sell other and higher priced items such as high user experience (movie/ music) entertainment, gaming, communications, etc. PC applicances, that come bundled with services. MS could act like a company like Comcast, where the devices and the services could be paid for monthly, with maybe an option for a customer to own a device after a period of time. (The whole idea however, similar to what a cable company does, is for devices to be sold around services.) E.g. a communications PC appliance could allow its user to communicate via Skype, and do VOIP, HD video conferencing, IM, as well support the purchasing and use of communications oriented (and maybe other) apps by third parties, to extend the usefulness of the appliance. So then MS would be able kill many birds with its MS store franchise stone by: being able to sell more directly to its customers; having more control over its main sales channel; not contending with competition within stores; being able to sell higher priced software bundled items, while having consumers increasingly pay for services, etc.
      P. Douglas
      • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

        @P. Douglas

        They have MS Store in 11 places in US...more to come.
        http://www.microsoftstore.com/store/msstore/html/pbPage.Locations/home
        DontBeEvil
  • Gee I wonder how this compares with Nokia's N950 w/Meego?

    nt
    Dietrich T. Schmitz, ~-~ Your Linux Advocate
    • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

      @Dietrich T. Schmitz, ~-~ Your Linux Advocate
      This is better.
      LoverockDavidson
      • Sure.

        @LoverockDavidson

        The OS has not been released and the HW has not been released, and already you have decided that "This is better"?

        Are you too stupid to even PRETEND at least a BIT of knowledge and objectivity.

        Unless of course your job is to wear knee pads in Ballmer's office.
        Economister
      • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

        @Economister

        Wow...dude..calm down!!
        DontBeEvil
    • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

      @Dietrich T. Schmitz, ~-~ Your Linux Advocate Meego is nothing more than vaporware. So WP7 is automatically better.
      JoeHTH
  • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

    "Windows Phone 7 and Nokia could do fine without breaking much ground in the U.S."

    Agreed, 100%. To U.S. based posters, Nokia hasn't been a player in years. This is *not* true is much of the rest of the world. And Win Phone 7 should hit its stride about the same time Nokia is ready to roll out some new models.

    This will be a successful partnership, but I'm not sure if it will be obvious inside the U.S.
    bmgoodman
    • Well...

      @bmgoodman

      we have yet to discover whether these phones will be received as Nokia phones or WP7 phones by the market place. For the record, Android phones are usually referred to as, well, you know, Android phones, regardless of HW brand. If the same happens to WP7 phones, the fact that they are distributed/sold by Nokia could prove to be much less significant than hoped, in which case iOS and Android have a pretty good shot at snapping up a large percentage of previous Nokia users. There is a fair bit of uncertainty surrounding the outcomes from this deal.
      Economister
      • Nokia has brand strength.

        @Economister

        If Nokia maintained brand strength in spite of Symbian, it's not likely to be hurt by switching to WP7.
        Lester Young
      • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

        @Economister
        Nope, they are Android phones, they are either Droids (Verizon), or Androids (rest).
        Ram U
      • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

        @Economister Agreed, there is no guarantee this partnership will be a success. Too big issues that I see getting in the way but also not guaranteers of how this will turn out...

        1. Nokia used to be very popular in the US as well but no anymore. Just because they are currently popular elsewhere in the world does not mean they will continue to be down the road.

        2. Have read a couple of times recently that Androids share gains in the first quarter of this year came primarily from WP 7. That seems pretty telling to me since the OS hasn't even been out that long.
        non-biased
  • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

    Lot of new and good features coming to WP7. On Thursday Verizon will get its first WP7 and the numbers should really jump up for the U.S. Either way, WP7 is a global phone and should be the one to consider if you are doing a lot of travelling.
    LoverockDavidson
    • Message has been deleted.

      Economister
      • Message has been deleted.

        LoverockDavidson
    • RE: Microsoft's Mango Windows Phone 7 release: It's all about Nokia

      @LoverockDavidson <br>No point is buying anything from Verizon if you do any travelling, CDMA barely exists outside North America.<br><br>Get a GSM WP7 if you must, but forget Verizon and Sprint, unless you just want a MP3 player for the beach.
      neilpost
      • I believe....

        @neilpost

        they use CDMA in Burma ;-)
        Economister