Motorola Xoom: Already closing the iPad pricing gap?

Motorola Xoom: Already closing the iPad pricing gap?

Summary: A Wi-Fi only Motorola Xoom is rumored to be coming to Sam's Club at $539.99, a price tag that would put it in the ballpark of Apple's Wi-Fi only iPad 2.

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A Wi-Fi only Motorola Xoom is rumored to be coming to Sam's Club at $539.99, a price tag that would put it in the ballpark of Apple's Wi-Fi only iPad 2.

Droid Life highlights some pictures from an end-cap at Sam's Club with the $539 price. Consider these prices rumors at this point. If you factor in that Motorola puts 32GB of memory into the Xoom many consumers may note that distinction and call the comparison with Apple's 16GB Wi-Fi iPad a wash.

If consumers consider the Xoom at Sam's Club to match the Wi-Fi iPad on price then it comes down to features. I'd argue that the Xoom would still fall short on that front. Consumers generally go for the known commodity (iPad) over the unknown (Xoom).

I've taken some heat for noting the Xoom has to come down in price. The argument from readers is that the pricing is on bar given Xoom's performance specs and memory. But for the average consumer at Best Buy, price is going to be the differentiator. Among the ZDNet readership, the Xoom has a slight lead.

The promising point is that Xoom prices may be adjusting. Motorola Mobility probably still needs to hit the $399 mark for Wi-Fi to truly dent the iPad. At the very least, Xoom pricing is headed in the right direction. Rest assured that Android tablets prices are going to come down in a hurry.

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Topics: Mobility, iPad, Networking, Wi-Fi

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83 comments
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  • Four words for the competition.

    Race to the bottom.
    MG537-23482538203179240121698430309828
    • The race is to offer a quality product at a competitive price. Apple has a

      HUGE advantage in brand recognition and perceived value of quality. Google and Motorola will not be able to overcome that anytime soon. The iPad OS and bundled software is second to none.

      That said, geeks like me would gladly pay another 50 bucks for what I think is better hardware and types like me prefer Android. But, geeks are NOT a mass market. For now, Apple will outsell everybody by a wide margin.
      DonnieBoy
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy
        When did you become official geek? joke. :D
        Ram U
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy - agreed iPad will outsell any single competitor - be interesting to see if they're outselling the cumulative Android offerings. Last quarter of last year, Android tablets took 22%, vs. iPad's 75% - with only the Tab as a similar-class well-known offering.
        daboochmeister
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy The advantage you speak of is not that huge. Motorola is a very well known name in the mobile sector. And if the price of $539 is true for the wifi Xoom, it matches the low end iPad on price if you want HDMI out on the iPad because Apple charges you another $40 for the HDMI dongle.

        And if you consider all the other specs that are superior, the Xoom is by far the better value.

        I spent about 20 minutes at Costco using the Xoom and it's very impressive. It's much faster than the current iPad which I've used several times. It's not even close.

        As soon as consumers ask the Best Buy rep if you can connect the iPad to your LCD TV and the guy says no unless you buy the $40 dongle, and see that the Xoom doesn't need another cable to do the same, the Xoom wins hands down.
        mrxxxman
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy
        Really? Id argue that android has at least as much recognition due to owning 60% of smartphone sales and the xoom is a very good product. Again zdnet columnist is shortchanging the competition to make an apple product better than it is
        chethammer
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy - it's interesting how people will argue it's ok to to pay more money for what is perceived better hardware on a tablet.... but when it comes to paying more for a Macbook Pro with better specs than HP or Dell (as well as just a much better build overall).... the sky has fallen and Apple charges too much..... oh that Apple so called tax!!! Can someone say.... hypocrite ????
        beau27
    • Apple -v- Xoom

      As was stated in the article most will go with the known commodity, the Apple. I have an iMac at home and have quite a bit of stuff on it (I constantly remove things I do not need) and it only comes to 15 GB, so 16 GB -v- 32GB is not a real big stat to concern most people. Also I just do not think you can do any better than Apple's OS.
      michaelaaa16
    • RE: Motorola Xoom: Already closing the iPad pricing gap?

      @MG537<br><br>In relation to what? Apple's already at the bottom in terms of owner's rights. <br><br>"Id argue that the Xoom would still fall short on that front. Consumers generally go for the known commodity (iPad) over the unknown (Xoom)."<br><br>He'd argue it falls short on specs, well... being a known commodity is not a spec. Everyone else, because specs are specs, compare and cannot argue the Xoom is superior.<br><br>This guy thinks level of sheepiness is a spec.

      Edit: oh wait, it's Larry Dignan. He thinks this minor refresh will kill all competitors. I think we know what kind of sheep he is...the kind that loves his Sheppard just a little too much. From the back.
      man_strosity
  • Can you say &quot;Loss Leader&quot;?

    At that price point, entry into the Android ecosystem becomes an enticing proposition.

    I still have not heard from ZDNet Bloggers that have extensive "hands on" ownership of the XOOM a detailed report about battery charge life and stability of the operating system.

    The price is right for a XOOM purchase but without information pertaining to the above points, buying a XOOM involves a "leap of faith" that should be unnecessary.
    kenosha77a
    • RE: Motorola Xoom: Already closing the iPad pricing gap?

      @kenosha7777 <br><br>XOOM
      Hallowed are the Ori
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @Hallowed are the Ori

        ZOOM ZOOM! Thanks, I'll correct the typo.
        kenosha77a
    • RE: Motorola Xoom: Already closing the iPad pricing gap?

      @kenosha7777 The Battery Life is excellent and charge time is about half what my iPad was...

      If you're a weather enthusiast or professional or just a normal old fisherman you have the barometer.

      Games designed for it rock!

      Documents to go works flawlessly and connects to Google Docs!

      Calendar syncs with Google's Calendar (this better be fixed in ipad 2.0)!

      Even DVD quality movies look good on this thing!

      Bluetooth transfer is awesome, I queued up a transfer of 20+ songs from my phone to the XOOM and they all went without constant prompts... not one single song failed.

      In short, the XOOM isn't perfect but it is very good and I can't wait for the upgrade so I can get more features and faster connecivity.
      slickjim
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @Peter Perry
        [i]Calendar syncs with Google's Calendar (this better be fixed in ipad 2.0)![/i]

        Sorry - it's not (same software)
        rhonin
      • Typical apologetic response

        @Peter Perry How can the battery life be called "excellent" when it barely offers 1/2 the time of the competition?

        Playing DVDs on a tab is just pure BS ... since you don't have a DVD player installed on the device. Playing a movie encoded in MPEG2 is pretty standard on pretty much anything this day and age.

        Google Docs is garbage. Sorry but the product is not even in alpha state. If you like mediocre products that is something else. But in the real world, Google Docs isn't ready for usage on anything but plain text.

        Blutooth transfer ..... why are you surprised it worked? Have you never used BT before??

        Waiting for the upgrade to make it work is moronic. Only a true fanboy would think that that is acceptable.
        wackoae
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @Peter Perry
        What's wrong with google calendar sync? I just tried it and it seems t work fine.
        springerj
    • We still do not have full specs on the Xoom, but, the CPU and

      graphics will perform better, the cameras are better. Not sure which touch screen will work best. For now, Apple has a HUGE advantage in user interface and bundled software as far as what the masses perceive. Geeks might like Android better, but, Geeks do not a market make.
      DonnieBoy
      • RE: Motorola Xoom: Already closing the iPad pricing gap?

        @DonnieBoy
        Wait till G-Slate comes. My feeling is, even though it is made by LG, it will be better than Xoom in many ways including the 3D support, which Xoom misses totally.
        Ram U
      • Xoom's graphics and CPU are **not** better

        @DonnieBoy
        DDERSSS
      • 3D support is just a gimmick

        @Rama.NET Show me a single product where 3D provide a (REAL) better user experience.

        The 3D gimmick on a tab will only increase the price ... just to have the bragging rights.
        wackoae