Nearly one-third of mobile users expected to buy iPad 3: report

Nearly one-third of mobile users expected to buy iPad 3: report

Summary: According to a new report published on Friday, approximately one-third of mobile web users are certain that they will buy an iPad 3.

SHARE:
TOPICS: iPad, Apple, Mobility
10

Apple is expected to unveil the next-generation of the iPad on March 7. Thus, it's time to play another round of "Let's guess how many people will buy an iPad 3."

This round comes courtesy of independent mobile advertising network InMobi, which polled 689 U.S. mobile users. InMobi asserts that the group "is representative of all major platforms in the US market, including Android and iOS."

Thus, according to this new report published on Friday, approximately one-third of mobile web users are certain that they will buy an iPad 3.

The sales figures for Apple if they can win over the 44 percent of respondents that said they would consider buying an iPad 3 if they're looking to buy a tablet already.

Anne Frisbie, vice president and managing director for InMobi North America, explained in the report the release of the iPad 3 isn't the only only tablet from Apple that could see an increase in sales after next week:

Interestingly, 65% of those who intend to buy an iPad 3 would consider buying an iPad or iPad 2 at a reduced price instead, indicating that whether or not consumers purchase an iPad 3 versus an older model, the excitement around the iPad 3 release will likely increase iPad penetration in the tablet market.

Pricing could really make a difference for the success of the iPad 3 in comparison to its predecessors -- especially if those rumors of a higher starting price turn out to be true.

The survey found that at least half of those surveyed and intend to buy the iPad 3 are willing to pay over $500. Yet, if the starting price tips $599, 57 percent are going to opt for an older (and likely discounted) iPad instead.

Related:

Topics: iPad, Apple, Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

10 comments
Log in or register to join the discussion
  • The only thing with these surveys is

    ... they don't take into account the possible boost of iPad3 in resolution.
    They just ask the possibility of getting an iPad even if its starting price is $599.
    MG537-23482538203179240121698430309828
  • Just a fad right?

    1/3 of mobile users...sounds like a fad to me....

    LOL...FAIL LD.
    SamWilkinson
    • Just a third?

      It's likely an underestimate. Wait 'till we see what "And touch." is all about...
      z2217
  • Heck huge Apple fan and I have to say that seems a bit

    opptomistic.

    Pagan jim
    James Quinn
    • It truly is hard to comprehend the magnitude the iPad phenomenon

      In another recent iPad blog by Charlie Osborne, some talkback respondents could not comprehend the magnitude of iPad sales during the past two years.

      That prompted me to do some basic research, James. For example, according to published Apple sales figures cited in a Wikipedia iPad entry, Apple has sold 55.28 million iPads, as of December 31, 2011. (Assume 60 million sold by now.)

      According to a Wolfram Alpha query result, there are 6.79 billion persons alive in the world.

      Which means, according to some basic math, if we divide the number of men, women and children currently living by the number of sold iPads, roughly one iPad could be given to every one hundredth person alive in the world! Or, once again, according to a Wolfram Alpha query result, basically every person in the United Kingdom could be give an iPad tablet from the persons who purchased them over the past two years. (population of the United Kingdom is 61.9 million)

      Those are AMAZING sales numbers for a "toy" or a "fad" or a computer that can't do "real useful work". Some very intelligent persons, like Loverock Davidson, simply can't believe those numbers and would consider them likely forgeries or misinformation. (Of course, they would be wrong.)

      So when it comes to projecting a future where it is projected that one-third of mobile users will surf the web using an iPad 3, I find that conjecture plausible.
      kenosha77a
  • Nearly one-third of mobile users expected to buy iPad 3: report

    I don't see 1/3rd of mobile users buying this. I rarely see anyone carrying around an iPad now. The numbers have been severely fudged.

    [i]The survey found that at least half of those surveyed and intend to buy the iPad 3 are willing to pay over $500. [/i]
    Good because it costs $829 right now for an iPad 2.
    Loverock Davidson-
    • Village, you have your idi0t.

      His name is loverock.
      SamWilkinson
    • Unless, of course...

      you buy one of the 5 models that costs less than $829.
      msalzberg
    • Talk is cheap, much less than $500

      "Fudged" implies that the people selling the report deliberately distorted what they found in their survey. There's no reason to... the people who participate in these sorts of "would you buy a..." surveys will lie to you all by themselves.

      Take the third of their survey participants who said they'll buy an iPad3 and threaten to send them one with an invoice. Watch what happens.
      Robert Hahn
  • I've never been an Apple fan, but you can't argue with success.

    My last real work with with an Apple machine was in the 1980s. I like their iPod, but beyond that I've never owned anything else with an Apple logo. My wife is now considering an iPad. She isn't me. I write software for manufacturing companies, she is a yoga instructor, a part time photographer and a part time writer. She hates the ribbon interface in Office apps (who could have seen that one coming?) and most of the people she collaborates with these days are using an Apple of some sort so often she has to convert documents or images so that they are fully accessible by everyone. The best part is that I will no longer be called upon to figure out why something doesn't work. When you work in IT, people just assume that you know exactly how to fix any problem with any software that happens to run on Windows even if they've been married to you for years and listened to "God, I hate when people assume that" over and over and over again. No, I don't know why your ProTools isn't communicating with the Midi port on your keyboard. No, I don't know why your WPA key seems to get lost every once in a while. But the second I hear "Mac", my answer is immediate. "Nope, don't know a thing about it...sorry."
    jasonp@...