Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Netflix also reorganizes as CMO heads to the board

By | January 20, 2012, 2:46pm PST

Summary: Netflix will be looking for a new chief marketing officer outside of the company in the coming months.

It’s a big day for management changes in Silicon Valley. Earlier on Friday, Intel announced that it would be naming a new chief operating officer among other management changes.

Now, Netflix is following suit as its current chief marketing officer, Leslie Kilgore, will be leaving the post she has held for the last 12 years to join Netflix’s board as a non-executive director.

CEO Reed Hastings commented in prepared remarks:

Leslie has been instrumental in our long-term success and our recent return to solid growth. We are delighted she is joining our board of directors and will continue to be a key part of Netflix.

For now, Netflix will be looking for a new chief marketing officer outside of the company in the coming months.

In the meantime, Netflix’s vice president of marketing, Jessie Becker, has been appointed as interim chief marketing officer, while Jonathan Friedland, vice president of global corporate communications, will now serve as chief communications officer.

Both Becker and Friedland will report directly to Hastings.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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