Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Netflix plots Latin America expansion, certifies TI for high-def streaming

By | July 5, 2011, 6:24am PDT

Summary: Netflix will expand into 43 countries throughout Latin America and the Caribbean in an international expansion that could juice growth going forward.

Netflix on Tuesday said that it will expand into 43 countries throughout Latin America and the Caribbean in an international expansion that could juice growth going forward.

With the move, Netflix is ramping up its international expansion. Netflix has been a U.S. service primarily, but did reach into Canada in 2010. With the Latin America move, Netflix moves into a few hot-growth markets.

When the service launches, Netflix users in Mexico, Central America, South America and the Caribbean will be able to watch U.S., local and global TV shows and movies. Since Netflix is primarily a streaming service, its model is much more scalable.

Netflix service will be offered in Spanish, Portuguese, or English.

During Netflix’s first quarter earnings conference call, executives projected anywhere from 900,000 to 1.05 million international subscribers for the second quarter. As of March 31, Netflix had 800,000 subscribers in Canada.

Separately, Texas Instruments said that its OMAP 4 platform has been certified for HD streaming on Netflix. TI is looking to Netflix to bolster its standing in Android devices—specifically Android 2.3. TI’s OMAP 4 processor will have Netflix pre-installed in the future.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Netflix plots Latin America expansion, certifies TI for high-def streaming
richrollins 15th Sep
Netflix states they will expand to over 40 countries throughout Latin America and the Caribbean, offering the same unlimited streaming TV shows and movies available to U.S. subscribers.
- Novo Negocio
0 Votes
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India please
venuvedam@... 5th Jul
When does it hit India? sad
They probably realized that in latin america people use tricks to circumvent the region prohibition and subscribe anyways to the service. 7 dollars exchanged to local currencies is far cheaper than local cable/satellite companies
0 Votes
+ -
Netflix
nemo.sun02 Updated - 8th Jul
Looking forward !
Hello there!
I read your article about Netflix expanding operations/service in all of Am?rica, and I am happy about that.
However, I am a legal resident of Puerto Rico, and you may or may not know, Puerto Rico is in political limbo, when it comes to status; we are not a state, nor are we an independent country.
For some things, like the US Postal Service, we are treated and considered a state, for Sports, we are considered a nation.
Netflix is treating us like both, which makes no sense.
I have a Netflix account, which, for lack of being able to contact them, I will cancel at the end of the month. I am able to order DVDs through the mail (USPS), no problem!!! Billing, no problem!! (both instances I am treated as a state).
The problem resides in: as per online/streaming viewing, IIam treated as an outside country, and therefore, not allowed to view.
I consider this an inconsistency on their behalf, but I haven't been able to communicate my feelings to them, as I mentioned before.
Is it possible for you to let them know, on behalf of many Netflix subscribers from PR, that we are unable to view, since you got our ISPs blocked. There is one little twist: people who subscribe to mobile USB Internet or "MiFis" through the major US Cell-phone carriers, have no problem, since their IP address comes up as being inside the US.
Please let them know, to allow all ISPs from Puerto Rico, to connect.
Or, when they expand service for Latin Am?rica, tell them to make a service/web-site exclusively for us, US citizens in Puerto Rico.
Thank ou very much for your time.

ROM
Netflix states they will expand to over 40 countries throughout Latin America and the Caribbean, offering the same unlimited streaming TV shows and movies available to U.S. subscribers.
- Novo Negocio

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