October 4: Apple's next big event; iPhone 5 expected to be unveiled

October 4: Apple's next big event; iPhone 5 expected to be unveiled

Summary: Reports are circulating around the media wires this morning that Apple's new chief executive, Tim Cook, will take to the stage and announce 'something'.John Paczkowski with the Wall Street Journal's AllThingsD network, says that Apple's next event will be held on October 4, where it is most likely that the next-generation iPhone 5 smartphone will be unveiled.

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TOPICS: iPhone, Apple, Mobility
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Reports are circulating around the media wires this morning that Apple's new chief executive, Tim Cook, will take to the stage and announce 'something'.

John Paczkowski with the Wall Street Journal's AllThingsD network, says that Apple's next event will be held on October 4, where it is most likely that the next-generation iPhone 5 smartphone will be unveiled.

Hedging on the side of caution, Paczkowski has long claimed through sources of his own that the launch will be in October. Sources say that the iPhone will be made available for purchase within a few weeks after the announcement.

Update: As Jason Hiner, editor-in-chief of TechRepublic, ZDNet's sister site, points out, the Moscone Center where previous launches have been made is "booked out" for Oracle on October 4th. Apple previously used the Moscone for WWDC 2011 earlier this year. Whether this means the October 4th date is a busted flush, or it means Apple already has another venue in mind, it is yet to be known.

There has been wide speculation over the device, which is believed to have changed in screen size and dimensions. Other leaks point to a radical new design, whereas leaked device cases show that the smartphone will remain widely the same.

The truth is: Apple has done it again. We have no real idea what the next-generation iPhone will look like.

But while consumers will be looking for the new iPhone, as the highly anticipated Christmas and holiday season seller of the year, analysts and journalists will be looking at Tim Cook, who replaced Steve Jobs over the summer after he resigned from the company.

Cook will be in charge of the event, and no doubt will take to the stage as Apple's new chief executive to announce the device. He has to be -- he's the boss. But Cook has never done this before, and will no doubt be aided by other executives to make their own announcement.

But as this may be Cook's first presentation to the world, it has not been his first major challenge as chief executive.

Late last month, an Apple employee reportedly lost an iPhone 5 prototype in a bar in San Francisco. Bad luck struck twice, only a year after the Gawker media storm after the iPhone 4 was sold to the media company. A huge controversy began when Apple security staff alleged to have impersonated police officers when searching the suspect's home, when the device ended up in someone else's hands.

Though Steve Jobs continues to serve as chair of the Apple board, Tim Cook has already had a tough couple of months. Nevertheless, for consumers, the iPhone 5 will be the prime focus for the day.

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Topics: iPhone, Apple, Mobility

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  • true, but ...

    it's true that tim cook never entirely hosted an apple event, but he has been a speaker at keynotes many times. to get an impression what the october 4 keynote will look like, have a look here: http://www.youtube.com/watch?v=9iJce6axaPc
    tim cook hosting the event will be no big deal, no surprises here for those following the company closely, we already know he is an almost as confident, brilliant speaker as steve.
    bannedfromzdnetagainandagain
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @bannedfromzdnetagainandagain
      Apple stock is past 400 without Steve Jobs! They will be just fine..
      Hasam1991
  • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

    No LTE and Apple will at best remain around the 27% market share level.
    slickjim
    • At best?

      @Peter Perry

      LTE is a battery drainer. And you make it sound like 'at best' is shameful. This is a company that sells only one phone. One phone! And it has changed the world and made every other company radically change their designs.

      Oh, and Microsoft has about 2% so I'm sure Apple can live with having 27%.
      ShazAmerica
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @ShazAmerica I have an LTE phone (Droid Bionic) and the battery lasts me from 7 AM until I go to bed. That is all the battery life I need. Until you experience 11 Mbit downloads and 3 MBit hotspot on your phone, don't knock it. LTE is rated higher, but these are the real speeds I am getting on the Verizon network in the San Francisco Bay area.

        Every generation of smart phone has been justly criticized for having less battery life that what it replaced, but many people find the utility compensates.
        sbf95070
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @ShazAmerica asics of other phone makers. It nees a bigger screen no less then4.0 but more in the 4.3 to 4.5 size. It needs lte and if going to sprint as it sounds wimax radio or on tmobile it needs the hsp+ or whatever they call thiers.It must have hdmi out,needs to have a customizable os,and it needs a price reduction other wise it makes not one bit of sense to buy an iphone until they catch up to the basic entry level smart phone.
        The point is aple is so far behind other companys in means of technology and advancement you have to be brain dead to buy an iphone 5 if it can not at least catch up to the b
        Fletchguy
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @sbf95070

        Where do you live that your LTE is so slow?? Should be no less then15 but usual is in the 20 plus range for lte...
        Fletchguy
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @ShazAmerica LTE does use more power... for another generation or so, then it's actually less draining than 3G. However, per byte transferred, it uses less power. There are already tools for Android that dynamically switch between 3G and 4G based on load. So it's faster but, since all the 4G phones have larger batteries (yeah, a bit larger than the iPhone 4's too, though in the past, the iPhone 4 had one of the larger cells), it actually runs longer in practical use. And hey, you can always switch 4G off manually if you don't need it at any given time.

        The problem Apple will have, increasingly, it attracting new buyers. The iPhone was usually a leading smartphone on release, but there's every indication that the iPhone 5 will be lucky to be middle-of-the-pack this year. Or maybe we'll all be surprised. That's not a problem for upgrades -- Apple fans are pretty loyal. But new users won't see 4-4.5" screens, they won't see 720p, they won't see 4G, they won't see microSD memory expansion, they won't see built-in HDMI, they won't see 1.5GHz dual core processors, etc. It all does add up, when you're courting high-end smartphone buyers.

        And incidentally, Microsoft has 5.6% of the smartphone market. However, last year they had 6.6% in the same quarter... it doesn't bode well that they're still losing share even with Windows 7 Phone out the door... it'll be interesting to see how this current quarter pans out.
        Hazydave
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @Fletchguy LOL, yet another clueless post from Fletchguy.
        non-biased
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @Peter Perry
      No big deal I rather have cheaper 3G service... look at most Apple products, still no USB 3.0, no BluRay... even first iPhone was EDGE only...
      Hasam1991
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @Peter Perry
      27% where an over one year old phone is outselling most, if not all of the latest and greatest {HTC, Motorola, Samsung, ...} has to offer. Hell even the two year old 3GS is doing better than most of the also rans.
      But I assume one of your favorite makers, not named Apple, will put more megapixels on their camera, punch more holes on the sides and call them ports, more DLNA compatibility and let users figure it out for themselves as to what that means and go on the air talk about specs. Well, let me know how that works out for them.
      MG537-23482538203179240121698430309828
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @Peter Perry It's funny timenafter timemyou spell apples doom yet they still here and strong. Perry what do you think will happen ton apple shares now that have that nice deal with china mobile the largest carrier in the world. Do you think they won't go up? Do you think sprint getting the iPhone won't put apple numbers up. Your to blinded by hatred to even realize the truth.

      @sbf95070 you can try and convince yourself that lte is fine on batteries. Post like yours always make me laugh. I have seen more droid bionics and htc evo's and evo 3d occupying outlets than regular desk lamps. Fact is let batter life is horrible. Been said and proven way to much but hey maybe you have that magical lte chip that has all day battery life. That was too funny. Running on LTE and have a full day of usage. You don't even believe that. Sounds more like you have buyers remorse there.
      illwill112
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @Peter Perry And what other phone manufacturer holds that much of the market share? I think they would all be overjoyed to have that much of the market.
      non-biased
  • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

    I'd love to see a surprise unveiling of an iPad 2HD at the same event, but I fully admit that it's a real long shot. Still, it makes sense for Apple to have two models of iPad running at the same time. They've been selling the iPhone 4 and 3GS simultaneously. It would be even better if there was a price drop on the iPad 2 with the introduction of the iPad 2HD, similar to what happened with the 3GS. Then, more folks could afford one.
    BillDem
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @BillDem It would have to be something radically different, like a new 10 inch tablet that runs Lion OS!
      Hasam1991
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @Hasam1991
        But from reading Lion os has been the biggest apple flop of an os ever so why go with it and not a good fully working os instead? Or better yet an ipad with android option so its useful lol
        Fletchguy
      • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

        @Fletchguy I might be their biggest flop but that really isn't saying anything is it? Their biggest flop is still a huge success. Sure, there are people that are having real problems and those that just hate change but as a user of Lion I can say I really like it and have had no issues what so ever. Of course you will skip every positive comment about it and only focus on the negative, that's what simple minded haters like yourself do.
        non-biased
  • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

    Oh boy, another Apple event for the blogosphere to fluff. Please pardon my excitement.
    jmwells21
    • RE: October 4: Apple's next big event; iPhone 5 expected to be unveiled

      @jmwells21 It's the same with Google IO, SAP Sapphire and even Microsoft this week with Windows 8... Troll
      Hasam1991
  • In the interest of accuracy...

    it should be noted that Steve Jobs did not resign from the company, as you (wrongly) stated.
    msalzberg