Between the Lines

Larry Dignan, Andrew Nusca and Rachel King
Home / News & Blogs / Between the Lines

Oracle acquires Art Technology Group for $1 billion; eyes e-commerce

By | November 2, 2010, 5:46am PDT

Summary: Oracle will acquire Art Technology Group for $1 billion in cash in a move to add more e-commerce features to its applications.

Oracle on Tuesday said it will acquire Art Technology Group for $1 billion in cash.

That price tag equates to $6 a share for Art Technology Group (ATG), which provides e-commerce software. ATG closed at $4.10 a share on Monday.

Oracle said the deal will close in early 2011. So what’s the plan? Oracle plans to take ATG’s e-commerce platform and align it with its various applications ranging from CRM to ERP to its retail and supply chain software. With ATG, Oracle will move to position its applications to being more about growing revenue.

ATG went public in 1999 and has made a serious of acquisitions every two years since 2004 to build out its portfolio. The company offers both on-premise and on-demand e-commerce software focused on verticals such as telecom, retail, manufacturing and financial services. Its flagship suite is ATG Commerce.

ATG also reported its third quarter earnings. The company reported net income of $4.2 million, or 3 cents a share, on revenue of $50.3 million, up 16 percent from a year ago.

Here are two screenshots to illustrate ATG’s software.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

More from “Between the Lines”

Topics

Oracle Corp., Art Technology Group, E-business, Web Technology, E-business/E-Commerce, Internet, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

1
Comments
Add Your Opinion

Join the conversation!

0 Votes
+ -
RE: Oracle acquires Art Technology Group for $1 billion; eyes e-commerce
mikies 2nd Nov 2010
One more example of how Oracle does not know how to invent and instead buys another company for 45% premium compared to the value the whole world has assigned to it. Really sad. With resources Oracle has, it could be a very innovative company in the technology field.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

Blog Roll

Blog Archive

White Papers, Webcasts, & Resources
ie8 fix