Otellini at IDF: Innovation shifts as technology grows beyond the PC

Otellini at IDF: Innovation shifts as technology grows beyond the PC

Summary: Someday, I'd like to be able to stream music while swimming. I'd also like to be able to watch a movie premiere - from my car.


Someday, I'd like to be able to stream music while swimming. I'd also like to be able to watch a movie premiere - from my car. And wouldn't it be cool if there was technology that allowed computers to fix themselves.

No one is saying that Intel will build the technology platform to make these sort of things happen anytime soon. But the imagination that creates new technologies is limitless and that's what keeps Intel innovating for the future.

Also see: Intel teases 22 nanometer chips

Credit: Stephen Shankland, CNet News

Credit: Stephen Shankland, CNet News

During the opening keynote speech at the Intel Developer Forum in San Francisco, CEO and chairman Paul Otellini left attendees with a simple message: we'll keep innovating on the technology front and you keep building the next big things. In fact, he drove home the message that, through standards technology, Intel wants developers to be able to just build once, not for multiple platforms.

The keynote was centered around the idea of changing demands, a continuum of technology if you will. It used to be, Otellini said, that everything was centered around the PC. Today, that's no longer the case, The market has shifted and grown and the needs for computing power is everywhere. There are consumer gadgets such as netbooks, portable gaming devices and web-enabled handhelds. But there are also devices that are mission-critical in the medical field, features that are driving change in the automotive industry, demands for digital signage and even an interest in new technology for Las Vegas slot machines.

It's a different time now, he said. It used to be that chip technology was focused around speed, size and improved battery life. Today, the differentiators in products come in the form of bandwidth usage, user interface and, yes, even the ability to tweet. The devices that people use - whether a smartphone or a netbook or even a plasma-screen television - all need to work together in a seamless fashion. And the key, he said, is the software.

"The software binds this continuum together," Otellini said. "It removes the barrier."

Over the past couple of years, Intel has acquired ten companies in the software area to get the tools that allow developers to do more. And with the arrival of Windows 7 next month, the public will finally experience the innovation that's been going on behind the scenes - faster bootups and better power management, among other things.

Otellini called Windows 7 a "first-class operating system" that could help spark a resurgence in the tech industry. Netbooks built on the Atom processor and the interest in them has been "astounding, a growth driver for Intel and the industry." He envisions the industry continuing to grow - and evolve - with the arrival of Windows 7, the continued interest in mobile devices and the limitless imagination of the developer who is destined to build the next big thing.

Topics: CXO, Emerging Tech, Hardware, Intel, Microsoft, Mobility, Operating Systems, Software, Windows

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  • You can do all that...

    You can stream music while swimming... just you need your PC very far from the swimming pool. You also can watch a recent movie on your car, well inside an autocinema.

    Laughs aside, it is completely true that sometimes Intel creates things that end up on devices completely different from what they intended. Remember the 4004. It was intended for Busicom's calculators.

    Lately, the Atom processor was created initially to compete against ARM and VIA in the low power CPUs and latter became the heart of the Eee PC and the Netbook craze.

    Who knows: Maybe in the future, you could twitter with a Cereal Box using a 22nm implementation of Commodore's VIC-20 or stream music using Soda Cans with a 22nm rendition of the original Macintosh architecture, in a can-to-can network akin to AppleTalk.

    It might seem odd, but you don't need a Core 2 Duo for most apps and maybe that's holding back some innovation.
  • Sour grapes.

    "Otellini called Windows 7 a ?first-class operating system? that could help spark a resurgence in the tech industry"

    From everything I have seen or heard there is nothing wrong with that statement.
  • Fabrication

    'Otellini called Windows 7 a ?first-class operating system?'

    We hear that INTEL are capable of 'fabricating' items other than microprocessors :-(

    I've filed this quote next to "this PC [running current INTEL integrated graphics] is VISTA CAPABLE"' ...

    ... and INTEL's memo to DELL restricting their usage of competing AMD products.
  • RE: Otellini at IDF: Innovation shifts as technology grows beyond the PC

    I wanted to make a comment here on TV Everywhere. I work at DISH Network and I have been able use the TV Everywhere concept. The Sling Media allows you to view all your subscribed programming that you pay for through DISH where ever and when ever. I see this as being something that will play a major factor on how we watch TV in the future. The app is easy to use and free from DISH Network. So get to making a Smartphone, tablet, PC, or, laptop your TV.
  • RE: Otellini at IDF: Innovation shifts as technology grows beyond the PC

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