Research: 40 million iPads to ship in 2011; 61% global tablet share

Research: 40 million iPads to ship in 2011; 61% global tablet share

Summary: Research suggests that Apple's iPad will hold 61% of the market share, shipping over 40 million tablets this year -- surpassing any other tablet to date.

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TOPICS: Apple, iPad, Mobility
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According to a report commissioned by research group Digitimes, it estimates that approximately 40 million Apple iPad tablets will be shipped this year, giving it a 61% global market share in the tablet market.

Though the prediction may not come as a surprise to many, the entire tablet market -- still dominated by the iPad -- is still booming year on year.

(Image via Flickr)

The research estimates that 65.2 million tablets will ship in 2011 from manufacturers to retailers -- then on to home and enterprise users -- with Apple shipping around 40 million of them.

The key quarter, pointed out by the research, will be towards the 2011 holiday season, incorporating Thanksgiving and Christmas, which will be the true test for tablets across the market share spectrum.

Though the iPad is dominant in tablet sales, Digitimes expects tablet manufacturers to expand their offerings to give a greater choice of not only operating systems, but different, more end-user suited tablets themselves.

Not only was the iPad the first major tablet on the scene in April 2010, the combination of the Apple brand and the pre-installed with iOS -- already popular with existing iPhone users -- made the device a hit.

Other manufacturers with their own 'iPad killers' have been trying to emulate Apple's success ever since.

Outside of the iPad bubble, for which an estimated 29 million iPads have already been sold since 2010, when the device went on sale, the focus is Android and its multi-platform operating system.

Android currently holds only 30% of the share, with the operating system running on popular tablets such as the Galaxy Tab and the Motorola Xoom.

Amazon's upcoming tablet should cause a stir in the coming months, only weeks after it was reported that the shopping giant would be bringing out an Android-based tablet of its own.

With further reports that the iPad 3 could arrive by Christmas this year, this is expected to further grow the base of the Apple tablet.

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Topics: Apple, iPad, Mobility

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21 comments
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  • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

    And how many will sell? I'm not seeing much more of a market for these things.
    LoverockDavidson
    • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

      @LoverockDavidson That's because you're a *massive* Microsoft fan :) Think outside the box, young man. They're selling pretty well.
      zwhittaker
      • Message has been deleted.

        LoverockDavidson
      • When these supposed 25 million of non-iPads will be sold this year?

        @zwhittaker: seriously, Motorola, RIM, Asus, Samsung and all others together sold just 2 million tablets in Q2 -- comparing to 9.25 million of iPads.

        Apple now sells 1 million iPads every week (12 million or more in Q3), so it might be on track to sell 40 million iPads this calendar year.

        But what about other tablets?
        DDERSSS
      • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

        ZDnet gets their iPad sales numbers from people like Apple... who know how many they sell.

        I know you have an irrational hatred of tablets, but please use some logic next time, LD.
        Michael Alan Goff
      • DeRSSS: the question is how long will they keep this up?

        Motorola, RIM, Asus, and Samsung will all leave the market as their losses pile up. Soon, all that will be left is the iPad. That is not good for consumers.
        toddybottom
      • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

        @zwhittaker
        My comment was deleted so here is a somewhat repost:
        This isn't about Microsoft. All it says is they are shipping, not selling. iPads have reached their peak, only people who have them will continue to get on the upgrade treadmill.
        LoverockDavidson
    • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

      @LoverockDavidson
      I see iPads all over. Android tablets, not so much.
      dhmccoy
      • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

        @dhmccoy
        I don't.
        LoverockDavidson
      • Message has been deleted.

        ParsonsJon
    • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

      @LoverockDavidson
      Looking just in mom's basement doesn't count.
      cartman00000001
  • But what will iPad's profit share be?

    That is by far the more important number and will probably be over 100%. Yes, you can have over 100% profit share if your profits are higher than the combined profits of everyone in the market and that can happen if everyone else is losing money. Once you factor in R&D and marketing, all other tablets are actually losing money.
    toddybottom
    • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

      @toddybottom -- Your logic (if you can call it that) is as bad as your math.
      sackbut
  • Since when has the Xoom been popular?

    "Now comes Global Equities analyst Trip Chowdry to sprinkle more doom and gloom on Motorola's outlook. According to Chowdry's estimates, Motorola has manufactured between 500,000 and 800,000 Xooms so far, but has sold only 5% to 15% of them. That places the number of Xooms sold between 25,000 and 120,000. Chowdry's estimate may cover a large range, but even at the high end, 120,000 sold out of 800,0000 made isn't a great scenario for Motorola."

    http://www.informationweek.com/news/personal-tech/tablets/229402272
    GoPower
    • That makes things far worse

      @GoPower
      Since the estimate in the story is on how many units will ship then Apple probably will have much closer to 100% of the total number of tablets actually sold. I suspect that the Xoom's sell:ship ratio isn't that dissimilar to those of the other Android tablets whereas Apple's sell:ship ratio is much closer to 1:1.

      I predict that in 2012, we will see an exodus from the tablet market leaving Apple as one of the very few even bothering any more. That is not the sign of a healthy competitive market.
      toddybottom
      • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

        @toddybottom The headline should read: Apple loses 39% market share. Android tablet sales are already up 301%; Windows has 4.9% of the tablet market - more than Blackberry - without even trying! This is the same pattern we saw when the first Android phones came out. If it continues to repeat, Android tablets will have the majority market share within three years.
        jgm2
      • Or not

        @jam@... So? What "IF" what you says happens!?! You mean like the iPhone Apple will be caught selling an ever increasing number of iPads at a healthy profit margin, and continue to make tons of green off of App sales, music, movies, and TV shows? Oh the HORROR!!!!

        Pagan Jim
        James Quinn
  • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

    iPad 61% global share? Wasn't it 100% two years ago, when we were still making fun of the name?

    Seems they've lost a lot of ground to inferior products in two years.

    At the end of the day the tablet is just a status symbol, or a dedicated solution running one app to meet the need where the cheapest thing that does the job wins.
    wkulecz
  • Let's do the math

    29 million iPads sold since 2010. That's a bit over 1.5 years. That comes out to about 20 million for 2010. They expect to ship double the amount this year? Have they ever heard of the word "shortages"? If the iPad 3 comes out the figure is possible but don't expect it if the iPad 3 won't be out until next year.
    Gisabun
  • RE: Research: 40 million iPads to ship in 2011; 61% global tablet share

    I remember when laptops were looked at as toys and the desktop was king. Now who in their right mind would buy a desktop pc unless you are some super power user.
    The tablet is just following on from that as people are realizing that the laptop is too big for some applications like sitting in bed surfing the net or watching a movie in the car or train.
    The laptop still has it's place but for lighter general use the tablet is the future.....for now anyway.
    Android is playing catch up most definitely but in stead of trying to emulate apple they should be looking at what the iPad can't do and make sure they do that as well as what it can.
    I love my iPad but I will drop it like a hot potato if there is something better about when it is time to upgrade.
    haddles2000