Reuters taking 'social pulse' of biggest news, influencers online

Reuters taking 'social pulse' of biggest news, influencers online

Summary: Reuters has been on a roll lately in trying to get its social media strategies and projects up and running with this new social graph following the launch of a YouTube network.

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Reuters is launching a new hub dubbed "Social Pulse," which will serve as an aggregator-of-sorts for tracking "the most talked-about news, companies and influencers across the Web."

The layout is simple and sparse, but just to the right amount of information where visitors can get a clear picture of top trending stories, stocks, the most watched videos, and "most social" CEOs, among a few other items. Here's a glance:

Interestingly, the launch of Social Pulse trails the news of the $5 billion IPO filed yesterday by Facebook, which arguably serves as a place where many people find and share news, thus serving as another way to track news trends. The same could be said about Twitter.

Speaking of Twitter, other social networks (including Facebook, Tumblr and Google+) do have some integration on Social Pulse, but none as much as the microblogging giant.

One of the ways Twitter is involved is in "The Hit List" section, which tracks and posts links retweeted by Reuters journalists (Reuters has over 3,000 reporters worldwide) and other official Twitter accounts deemed fit (i.e. economists, politicians, business leaders, etc.). Thus, another example of social media curating.

Reuters has been on a roll lately in trying to get its social media strategies and projects up and running. The global wire service also recently launched its own YouTube network with 10 channels filled with original programming, covering harder-hitting topics, such as politics, finance, and investigative reporting.

Screenshot via Reuters

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  • It's a trend that should continue for large media

    It's about time big media did stuff like this. Wrote an article talking about the shift that is happening from web traffic to social influence and why social influence is going to eclipse traditional web traffic as the "currency" of the Web. Check it out: http://www.siteprebuilder.com/content/social-marketing-how-influence-overtaking-traffic-new-web-currency
    Siteprebuilder