RIM loses crucial 'BBX' trademark in court injunction

RIM loses crucial 'BBX' trademark in court injunction

Summary: Research in Motion, seemingly at the last minute, changed the name of its 'BBX' operating system after it lost a trademark case in court.

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Research in Motion has lost its trademark case against Basis International, after the smartphone giant had pinned its future hopes and dreams on a name that was already taken.

The BlackBerry maker had hoped to use the 'BBX' trademark in its future BlackBerry operating systems, but quickly backtracked after the court issued its ruling.

A U.S. federal court in Albuquerque, NM, issued the injunction preventing RIM from using the 'BBX' trademark at its upcoming DevCon conference, where the name of the new BlackBerry operating system was thought to have been formally announced.

A tweet announced the change, with RIM now calling its upcoming mobile operating system 'BlackBerry 10'.

In a statement to Reuters, the company said:

"RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform".

Scrubs moment aside, with mental imagery of junior lackeys frantically changing PowerPoint slides from the then-'BBX' trademark, the ruling must have come as little surprise to the company.

RIM had refused to back down from using the 'BBX' trademark at its upcoming conference, Basis said.

The company has a habit of "ignore, and hope it will go away", particularly in the past year. At least one of my colleagues is optimistic about RIM's future. I am not so much.

It is thought the first QNX-based BlackBerry smartphones will be out in the first quarter of 2012.

Related:

Topics: Security, Mobility, BlackBerry

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  • RE: RIM loses crucial 'BBX' trademark in court injunction

    A quick search would have revealed the BBx trademark ... I have a hard time believing that some BULL HEADED person at RIM needed a kick in the pants to see the light.

    It is that kind of mentality that has caused the crisis at RIM. Short of serious changes at the top I can't see anything good happening at RIM.
    BrentRBrian
  • RE: RIM loses crucial 'BBX' trademark in court injunction

    In the 1990s, that was a frequent and forgiveable error; with a simple Google search, it has become a stupid, childish kokkup.

    Did no-one ever tell RIM - "If you are to your neck in it, stop digging"
    Heenan73
  • RE: RIM loses crucial 'BBX' trademark in court injunction

    This is a part tongue in cheek post, but as a Naval Historian type coming at this from a totally different angle, I actually think this is a good thing for Blackberry. <br><br>BBX would also be the theoretical US Navy designation for "Battleship - Experimental" (should another one ever pop up unlikely as that is), like the current DDX and CGX programs. Not a flattering designation anyway for an OS to call it out as experimental. <img border="0" src="http://www.cnet.com/i/mb/emoticons/wink.gif" alt="wink"> Calling it Blackberry 10 is better, or BB10 for short and code name it "Maine". hehe
    admiraljkb
  • RE: RIM loses crucial 'BBX' trademark in court injunction

    Compare these responses to those about Apple losing the iPAD name.
    Interesting.
    radleym
  • RE: RIM loses crucial 'BBX' trademark in court injunction

    Lose the *thought* and the *had* in the third single-setence paragraph, and replace with *expected*, and the grammar makes sense.
    mediumcool
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