Salesforce joins Google for more cloud morphing

Salesforce joins Google for more cloud morphing

Summary: The clouds keep morphing into each other, creating megaclouds that are being positioned to spark innovation and offer businesses new ways to interact with customers. This morning, at an event in New York, salesforce.

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The clouds keep morphing into each other, creating megaclouds that are being positioned to spark innovation and offer businesses new ways to interact with customers. This morning, at an event in New York, salesforce.com will announce a new connection between the Force.com development platform and Google's App Engine.Cloud Platforms

Think of it as a marriage of the business data on the force.com platform with the consumer and social-centric apps that are being developed on Google's engine. Noting that interactive games are among the most popular apps built on Google's engine, Salesforce is highlighting the example of Harrah's Casino and an interactive game built into customer loyalty applications. If a customer, for example, comes to the Web site to browse for events, the visit could be tied to a game tied to the casino's royalty program and a chance to win points toward prizes.

Ultimately, it's up to the developers' imaginations to come up with new apps that link the vast amount of information on force.com with the tools on Google's App Engine. Salesforce and Google have had an ongoing and growing relationship over the years, starting with joint charitable work in 2003 and building up to salesforce customers using Google AdWords and Google Apps.

Google SalesforceBut salesforce, which recently reported solid quarterly earnings at a time when many tech companies are issuing financial warnings, has been on a bit of a roll since the recent Dreamforce conference in San Francisco. There, the company announced partnerships with Facebook and Amazon as ways to spark more app development and also announced force.com Sites, which enables the building and hosting of Web pages built on apps and data within salesforce

Topics: Enterprise Software, Google

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  • Where are the salesforce.com developers?

    Salesforce has thousands of developers? Really? Where are they?

    What happened to their Incubator? Look at the traffic volume on their bulletin boards. Where are these developers? Where is a great app written for force.com?

    They don't have many developers because you can't publish force.com apps outside their CRM product!
    kentmcgreggor
  • RE: Salesforce joins Google for more cloud morphing

    Have either of these companies solved the data ownership questions? How about good tech support, long term data storage and long term data accessibility? What is security like?

    Again, over and over we hear about these cloud computer companies trying to ram a paradigm down consumer throats with out addressing consumer needs.

    All it takes is for one of these companies to have a bad couple of quarters financially and your data needs become emergencies.

    Xdrive went out of business and they gave their users a whole 48 hours to save the data the consumers had on their cloud. Awesome!! Do business users have the kind of resources to keep moving from one cloud vendor to another in an endless cycle of loss and recovery?

    ROI. Return on Investment. How many people do I have to pay to manage my cloud vendors and maintain my own IT because there are still some things even the cloud admits you should not put on the cloud.

    If a cloud vendor goes belly up which can happen in this recessionary world economy, what kind of exit strategy are the consumers looking at??? A quick e-mail saying "Our investors are selling our servers to recoup some of their losses, you have 5 minutes to save your data on another machine before it gets deleted from our cloud. Have a nice day."
    mr1972