Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

Summary: Samsung is to rival RIM's BlackBerry Messenger and Apple's upcoming iMessage, with its own mobile instant messenger.Yep, another messaging service to drown out the masses.

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Samsung is to rival RIM's BlackBerry Messenger and Apple's upcoming iMessage, with its own mobile instant messenger.

Yep, another messaging service to drown out the masses.

Dubbed 'ChatON', it comes as the latest messenger to challenge the mobile space, but with a twist. Samsung promises to support even its competitor's smartphones and tablets, unlike BlackBerry and Apple's messaging options.

ChatON will include the regular features one would expect: sending text messages, images, video and group messaging. Frankly, besides the multi-platform edge, it has nothing that jumps out to me as anything one should get overly excited about.

But will users actually use it?

Revealed yesterday that one in four U.S. phones is a Samsung, with Android the most common operating system on the market, Samsung has even more marketshare than the BlackBerry maker and Apple put together.

Statistics show that users will, by default, use ChatON almost whether they like to or not. A good proportion of Samsung's user base will use the application because it is there and present on the phone to use.

But those outside the walls of Samsung's handset dominance will all but willingly stick to the applications and programs they know best -- even though Apple and BlackBerrys still control only a small minority of the total marketshare.

So, let's drill down who uses what.

BlackBerry Messenger is available on BlackBerry handsets and the PlayBook tablet. The tablet failed to really take off, unlike the TouchPad that had its sales boosted massively through what can only be described as an 'epic' firesale.

iOS devices, including the iPhone and iPad, are still on the rise, but command only a small proportion of the total marketshare compared to Samsung -- which nearly quadruples Apple's share.

But iMessage, the killer BlackBerry competitor, is part of iOS 5, which has yet to be released. Though it took a keen focus at the WWDC 2011 conference this year when it was announced, Samsung has a good month or so to catch up on users it would ordinarily miss out on due to Apple's branding dominance.

But because only a third of all Americans own a smartphone, we can safely bet that Samsung's smartphone market can also be slashed by a third -- meaning Samsung only has around 17 percent, out of the 40 percent marketshare it has, of its phones running a smartphone operating system.

Even though Samsung leads the way, ahead of Apple and BlackBerry, based on yesterday's figures, combine the weight of both Apple and BlackBerry and Samsung has its work cut out for itself.

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Topics: Collaboration, Apple, Browser, Enterprise Software, BlackBerry, Samsung, Software, Social Enterprise

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12 comments
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  • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

    Lack of logic:IF 25% of US citizens owns a Samsung phone, how many are smartphones and how many are not? It is not logical to claim that all Samsung phones are smartphones.
    Rick_Kl
    • I was thinking the same thing

      @Rick_Kl

      Samsung makes plenty of feature phones and clamshell standard cell phones. This comprises a significant proportion of their install base, though admittedly I have no numbers (beyond personal anecdotal evidence) to back it up.
      voyager529
    • Feature phones can have applications too

      @Rick_Kl
      I didn't read anything that suggests this messaging app could only be used on a smartphone. Why do you believe Samsung couldn't add this to their non-smartphones?
      toddybottom
  • Samsung has competition

    Pingchat, Kik Messenger, eBuddy, LiveProfile, and Whatsapp are already on iOS and Android. Some also work on Blackberries and Windows Phone 7 in various permutations. Samsung is walking into an extremely crowded field in this regard, and the programs above are much more platform agnostic.

    Really, RIM needed to make a BBM App for Android and iOS two years ago (bonus points if they had support for WM6.5 [which at the time was selling very well on the HTC Rhodium and HTC Leo], WebOS, and Symbian) and charged $2 a month for a PIN for non-blackberry users. I'd have paid $24 a year for BBM on my Android phone, they would have had a steady stream of income from tens of thousands of users like myself, had an incentive to purchase a blackberry (BBM is still 'free' on that platform), iMessage wouldn't have had a prayer, and we wouldn't have the fragmentation of BBM clones we've got now.

    Joey
    voyager529
  • Here is my question: why?

    I get the feeling that having a messaging app that only works on a single platform would not be a big draw pulling people to that platform. BBM has been around forever and it isn't enough to stop people from leaving.

    With so many messaging alternatives that are cross platform, why would a messaging system that limits you to only communicating to 1 platform be a major draw for people?
    toddybottom
  • "one in four U.S. citizens owns a Samsung phone"

    Really?! I think you need to go back and read the article to which you linked. That's not what the ComScore numbers said. ZD has some serious need of editors!
    matthew_maurice
  • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

    People don't use iMessage. What a joke.

    Cross platform is the only thing that can catch on.
    Droid101
    • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

      @Droid101 [b]People don't use iMessage. [/b]

      Could THIS be why people don't use iMessage? [i]...Apple?s upcoming iMessage...[/i] meaning that it is not out in the wild yet.

      [b]What a joke.[/b]

      Indeed - that is what I consider 90% of your posts. Mainly because of the FUD and lies.[b]

      Cross platform is the only thing that can catch on.[/b]

      This is the ONLY thing I agree with you on.
      athynz
    • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

      @Droid101 BBM is the largest and most used messaging system of its kind. I am sure IMessage will get a big uptake when I OS 5.0 comes out next month. Sorry to say but the majority of users are not using cross platform IM messaging with the exception of SMS.
      murving
  • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

    BBM has been around forever and it isn't enough to stop people from leaving.<a href="http://sazkove-kancelaree.cz">sazkove tipy</a>
    marco5811
  • RE: Samsung to rival Apple, BlackBerry in messaging: Doomed to fail?

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