Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

Summary: Samsung is trying to do to Apple what Apple did to Microsoft: Make the other guy look a lot less cool.

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TOPICS: Apple, Samsung
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Samsung is taking the gloves off in its smartphone battle with Apple in a series of quirky ads that do make you chuckle. The big question is whether lines like "dude you're a barista” and shots at iPhone 4S battery life can sway smartphone fence sitters.

In the world of tech you sometimes get the impression that there are no Apple fence sitters. People love Apple or they hate it. The reality is that most of us are more agnostic. Samsung's ads mock the fanboys and tout the Galaxy key strengths: 4G, large screen and style.

Apple would obviously counter with Siri, a more integrated OS and a more powerful ecosystem.

You get the idea: There isn't one phone to satisfy everyone. That's what makes Samsung's ads, which have pretty much gone viral today, so interesting. Samsung is trying to do to Apple what Apple did to Microsoft in its “I'm a Mac, I'm a PC” commercials. The goal is to make the other guy look a lot less cool.

Matthew Miller noted:

This Galaxy Nexus ad seems effective to me and gets away from comparing specs or scaring the heck out of you (Why would you ever want a Motorola Droid robot weapon?) and does what Apple has effectively done by showing how seamless things just work without detailed explanations.

Samsung doesn't go behind the scenes too much with its press release on its "the next big thing is already here" campaign, but the company is going all out. Samsung said:

A 60-second television spot will also air during the Thanksgiving-day NFL games on FOX and CBS, with kick-off times at 12:30pm ET and 4:15pm ET, respectively. The ad will also run on Saturday during televised college football. 15- and 30-second versions of the ad will run on the major broadcast and cable networks from now until Christmas Day.

CBS owns ZDNet so we'll gladly take the ad revenue, but the bottom line is that Samsung is punching back at Apple. Nice to see a few punches thrown outside of the courtroom and patent lawsuits.

Topics: Apple, Samsung

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113 comments
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  • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

    meh...it's got Android....Add WP7 or iOS to that slick hardware and now we're talking.
    cmasak
    • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

      @cmasak
      Definitely WP7. Good call!
      matt_whalen_@...
      • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

        @matt_whalen_@??? Windows on it would be the nail in the coffin. when the Nokia acquisition is finished, Microsoft will dump the OEMs (just like they did with the zoon) ;)
        Rick_Kl
      • Windows Phone 7... yeah right...

        @matt_whalen_@... : add WP7 and voila , see the magic go (away)...<br><br>Just witness what happened with Nokia's N9 when they switched, even though N9's MeeGo was rushed onto production (according to internal sources):<br><br>"The differences between the Lumia 800 and Nokia N9 include the processor (1.4 GHz vs 1 GHz), screen size (3.7 vs 3.9 inches), RAM (512 MB vs 1 GB), NFC (not included in the Lumia 800), wireless radios (Lumia 800 is quad-band and N9 is pentaband), internal storage (Lumia 800 is 16GB only while N9 has a 64GB option), and front facing camera (Lumia 800 doesnt have one). So as you can see the N9 best (sic) the Lumia 800 in most every specification..."<br><br> <a href="http://www.zdnet.com/blog/cell-phones/nokia-lumia-800-and-n9-same-form-factor-different-audience/6870" target="_blank" rel="nofollow">http://www.zdnet.com/blog/cell-phones/nokia-lumia-800-and-n9-same-form-factor-different-audience/6870</a>
        cosuna
      • Rick_Kl, would that be like Apple who dumped their partners

        @matt_whalen_@...
        once those partners earned Apple enough revenue to open their own stores and then "kicked their 'valued partners' to the curb"?
        :|
        Tim Cook
    • Check out the Samsung Focus S

      @cmasak I had a chance to use the Focus S at a recent Microsoft event and it is basically the Galaxy S II with Windows Phone 7.5 on it and IMHO the best of the new WP devices.
      palmsolo (aka Matthew Miller)
    • Have you ever tried one?

      @cmasak

      The SGS2 is a seriously good phone.
      Android is good.
      rhonin
      • It worked for me.

        @rhonin
        I have a Samsung Galaxy S2, and just love it.

        I had an iPhone 3G

        [i]~~~~~~~~~~
        Success is getting what you want; happiness is wanting what you get.
        ~ Dale Carnegie, 1888-1955, American Author[/i]
        WinTard
    • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

      @cmasak

      Absolutely right. The one thing that the Samsung has that neither iOS or WP7 have is integrated Google spyware. If you don't want to be part of the biggest spynet in the world, avoid any Android device using Google Android. We now have to differentiate since Amazon Android and B&N Android probably eliminate the Google spyware for their own.

      Yes, Apple and Microsoft also spy on you, but their business model is not based on spying on you. Only Google does that.
      jorjitop
      • ...everybody pays....

        @jorjitop

        ...somehow...
        Cayble
      • Are you mentally deficient or just .....

        @jorjitop <br>Ignorant?<br>They all do (spy and use).<br>Android = Google<br>iOS = Apple<br>WP7+ = Microsoft<br>etc....<br><br>So what exactly is our point?<br><br><br><i> turn the knob, your bulb is uber dim.... </i>. <img border="0" src="http://www.cnet.com/i/mb/emoticons/happy.gif" alt="happy">
        rhonin
      • There's a crucial difference

        @ rhonin

        There's a price for iOS or Windows Phone OS (or whatever it's called), which is paid by end users, as part of the device price, and Apple and Microsoft also collect a share of app revenue. There's no price for Android -- Google dump it onto device manufacturers for free -- and nor do Google collect any share of app revenue.

        With positive revenue from iOS and WPOS, and the apps that run on them, Apple and Microsoft can make money from their mobile phone systems without relying on adware/spyware. Google can't. Google will always lose money on Android itself, and on the Android app ecosystem, which means the only way Google can profit from it is via adware/spyware.

        Whether Apple and Microsoft do spy on their end users isn't something I know enough about to comment on. In Google's case, it's obvious: the only way they can make money from Android is via adware/spyware, so of course they do it.
        WilErz
      • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

        @jorjitop
        Only Google does that? Well... that's not quite correct. Do you use Facebook?
        Zuckerberg - called his users "...dumb f**ks"
        freetulisten
    • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

      @cmasak Our family has two iPhones and two Samsungs. The Galaxy S2 is definitely the best performer, but if you're happy with your Apple stuff, stay with it.
      My next phone will be the Galaxy Nexus - nothing comes anywhere near it.
      But like I say, if you're happy with what you chose a few years ago, don't change.
      freetulisten
      • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

        @myself Oh, and my wife's HTC Aria (Android). She loves it
        freetulisten
      • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

        @freetulisten Nice to read a sensible response vs. the flamming type comments that some people post. I am trying to make a decison soon about a smartphone (time to upgrade my old Blackberry). I have come to the conclusion that RIM's smartphones and operating systems are not cutting it. I am truly open to suggestions on the merits of an iphone vs an Adroid. I dislike the silly disputes between Apple and Android followers. A little common sense comparision is what I really need.
        Cobber56
  • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

    I got a chuckle out of this. I liked the, "I could never get a Samsung....I'm creative."
    SmoothDouglas
    • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

      @SmoothDouglas my favorite line was the response to yours "Dude, you're a Barrista..."

      I don't pay much attention to phones, I have an Android that I love and my husband does the phone research/choosing. But I do find the "Apple attitude" in general mildly annoying and ridiculous on several levels, so the commercial definitely amused me.
      LLL3
      • Samsung's attitude, however, even more annoying and ridiculous

        @LLL3
        dderss
      • RE: Samsung vs. Apple fans: Nice Galaxy ads, but will they work?

        @LLL3 I couldn't agree more!
        apetti