Secrets of Steve Jobs the showman

Secrets of Steve Jobs the showman

Summary: Carmine Gallo does a good job of deconstructing Steve Jobs' recent Macworld Expo keynote performance. He comes up with ten suggestions that can help anyone create a reality distortion field, but without Steve Jobs' charisma and genius for developing products it will still fall short of the master.

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Carmine Gallo does a good job of deconstructing Steve Jobs' recent Macworld Expo keynote performance. He comes up with ten suggestions that can help anyone create a reality distortion field, but without Steve Jobs' charisma and genius for developing products it will still fall short of the master.

steveair.jpg

Following are two items from Carmine's BusinessWeek post:

4. Make numbers meaningful. When Jobs announced that Apple had sold 4 million iPhones to date, he didn't simply leave the number out of context. Instead, he put it in perspective by adding, "That's 20,000 iPhones every day, on average." Jobs went on to say, "What does that mean to the overall market?" Jobs detailed the breakdown of the U.S smartphone market and Apple's share of it to demonstrate just how impressive the number actually is. Jobs also pointed out that Apple's market share equals the share of its top three competitors combined. Numbers don't mean much unless they are placed in context. Connect the dots for your listeners.

5. Try for an unforgettable moment. This is the moment in your presentation that everyone will be talking about. Every Steve Jobs presentation builds up to one big scene. In this year's Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Jobs said it would fit in an envelope.

Topics: Laptops, Apple, CXO, Hardware, Mobility, Smartphones, IT Employment

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2 comments
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  • hit counter

    Dan, what's the 'hit counter' link all about at the bottom of your article?:

    http://www.web-stat.com/

    (You might want to remove that.) (grin)

    BTW, the MBA is a dongle, albeit an extraordinarily thin one.
    But the RDF is so strong, no one sees that.

    Nice that it fits in an inter-office envelope though!
    D T Schmitz
  • RE: Secrets of Steve Jobs the showman

    great point of view. To say the least, Steve Jobs is an extraordinary person. Also, He and Gates did acid together as youngsters.

    <a href=http://www.q3tech.com/custom-software-development.html>Custom software development</a>
    davidfrankk