Sergey Brin: "We screwed up" on WiFi data collection

Summary: During a Q&A at Google I/O, company co-founder Sergey Brin responded to an off-topic question about the controversial WiFi data collection associated with shooting Street View images. Brin's short answer: "We screwed up."

During a Q&A session with the press at Google I/O today, Google co-founder Sergey Brin allowed one participant to go off-topic and ask his question about the WiFi data collection error that was part of its Street View image capturing process. Specifically, the question was focused on internal controls to prevent this from happening again.

Brin's response:

In short, let me just say that we screwed up. I'm not going to make any excuses about it. The answer is yes. We do have a lot of internal controls in place but obviously they didn't prevent this error from occurring. We are putting more internal controls in place and bringing in third parties to work on this issue, as well. Trust is very important to us. We are doing everything we can to preserve that trust.

Earlier today, two lawmakers asked the Federal Trade Commission if Google broke the law when it made the "mistake" of collecting WiFi and other data while shooting photos for the Street View feature within Google Maps, according to a Reuters report. The lawmakers also asked if the data collection violated a "reasonable expectation of privacy and if its actions were deceptive or illegal.

Topics: Google, Mobility, Networking, Wi-Fi

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15 comments
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  • Yes they did

    And I uninstalled Chrome as a result. I wonder what else they are collecting. Firefox full time again.
    The one and only, Cylon Centurion
    • RE: Sergey Brin:

      @NStalnecker you might as well uninstall / un-plug your ethernet cord as well, no matter what browser you use, you're giving out and receiving information, it's not like Google took information off of your computer.
      gibsonhtp
      • True, But, Google's prime source of income

        @gibsonhtp

        Is ad dependent, the more info they have that can help them serve you targeted ads, the worse off we all are. Google has been less than stellar when it comes to user privacy, and Eric Schmidt himself has said as much. I'm short of blocking Google's services at the router.
        The one and only, Cylon Centurion
    • RE: Sergey Brin:

      @NStalnecker "the more info they have that can help them serve you targeted ads, the worse off we all are"

      You might want to explain that remark. I use Chrome I haven't noticed being 'worse off'.
      rdupuy11
  • In the fishing industry this is called "bycatch"

    And it's why a lot of countries ban drift nets. The big brains at Google should have been smarter, but if [i]Buzz[/i] showed us anything it's that all those "top 10 school" engineers really don't think much beyond the superficial "coolness" of their ideas.
    matthew_maurice
  • RE: Sergey Brin:

    Oh bull crap. Google knew exactly what they were doing, this was no mistake. They want as much information about you as possible. I couldn't stop laughing when he said trust was important to them. They never believed in trust before and they sure as heck won't now.
    Loverock Davidson
  • RE: Sergey Brin:

    Oh yeah, we didnt know that our giant trucks with frickin cameras and GPS which were mapping every nook and cranny happenin to have giant Hoovers attached sucking up data in the air too. C'mon. one truck ok. A fleet of vehicles roaming every city street, that's pure evil. These guys are sucking data harder than a cheap you know what on the mean streets of Atherton.
    mcleutz
  • Big Brother, or Useful Service?

    I personally don't take my laptop everywhere I go, but I can see how this data actually has potential benefits-- users who travel probably want to know whether there is a WiFi Hotspot close to where they want to eat lunch so they can do some emailing and social networking. I can imagine that people who use computers as intensively as the developers at Google were probably not thinking that there are people out there who don't know that you can take steps to prevent your WiFi network name from being broadcast like a regular public hotspot, and how will Google know the difference between the them?

    A good compromise might be:

    A) For Google to announce that they are developing this feature! I realize they want to beat other search engines to the punch, but they put at risk that little trust thingy they keep harping about whenever people realize how much of their digital footprint they are leaving around.

    B) Additionally, Google could post a unique string of characters that should be contained within the WiFi network name that is broadcast, if a business *wishes to participate* and have their hotspot visible on a Google Map.
    The string should be unique enough to filter out the thousands of unprotected "linksys" name zones, and not accidentally pick up some random HEX concatenation from more savvy users.

    C) While we're on the subject of trust, Google should take a moment and explain how people should read the manual on their WiFi router on how to make their networks PRIVATE. The same people who are upset about 'Big Brother' peeping into their lives, will likely be motivated enough to get the job done if they haven't already.

    Please, let's not advocate the extermination of what might be a useful feature for folks who travel around with their laptops and other devices that use WiFi.
    Paraquat
  • RE: Sergey Brin:

    This may be a small comfort, but at least Google accepts the responsibility for what they goofed on. In today's 'Corporate world', how many other businesses are doing that? Certainly not BP, Trans-Ocean or Halliburton!
    NavyStore
    • RE: Sergey Brin:

      @NavyStore
      Well, kinda, sorta. They are still calling it a mistake. That may turn out to be a mistake!
      eargasm
  • Why don't you delete this data then, Sergey?

    They did not screw up. They are screwing up.

    They have declared that none of the data collected will be deleted unless the local laws require them too. Who are you kidding Sergey. If this WAS really a screw up, just DELETE the data.
    alokgovil
    • RE: Sergey Brin:

      @alokgovil have to agree totally with this comment, the data HAS to be deleted if Google want to maintain any kind of decent image in regards to user privacy
      JosiahB
  • Screwing up means what?

    Is he just apologizing for getting caught?

    How does this company really make its money? Something isn't adding up.
    ShockMe
  • RE: Sergey Brin:

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