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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Spotify getting sweeter as it drops invite, brings on free trial period

By | September 22, 2011, 4:28pm PDT

Summary: Spotify is reaching out to the masses as it loses the invitations and attempts to entice new users with free premiums service.

Spotify has had a history of being exclusive. First, the digital music locker took forever to even get to the United States due to negotiations with the music industry. Then, when it finally launched stateside this summer, it was only accessible if you had an invitation.

Not so anymore. Following in the recent footsteps of Google+, Spotify is dropping the invites. However, TechCrunch reports that it won’t be instantaneous and will roll out with additional features. Interested users can utilize Facebook to bypass the invite-only digital gate.

Even better, Spotify is taking a cue from Hulu, Netflix and other digital media streaming sites with a free trial period. While Hulu Plus only offers a week and Netflix gives a month for free, Spotify is stepping up the game with six months of free premium service for new users.

Of course, if users want to continue on the free ride, they can do so, but they’ll lose a lot of options including offline playback and ad-free usage. The free plan also only offers 10 hours of free playback per month. Paid plans cost $4.99 and $9.99 per month, which are comparable with most digital media subscriptions — especially for music — these days.

Spotify also gained extra attention this morning as it was announced and highlighted as one of the first and major partners on Facebook’s upgraded Open Graph platform.

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Topics

Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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kfqwywg 60 wpg
cdfwekrwe72-24379040166693794233491281086361 25th Nov
rcgcud,qonteeoj36, xnycz.
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"New Users?"
Naryan 27th Sep
So if you've already got an account you can't get the 6 months of free music? So you need to make a new account? So you need to link with Facebook?
I'm getting so sick and tired of Spotify treating it's loyal users like crap. I've been there since the very first week recommending it to everyone, when really they don't give a s*** about you.
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kfqwywg 60 wpg
cdfwekrwe72-24379040166693794233491281086361 25th Nov
rcgcud,qonteeoj36, xnycz.

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