Steve Jobs' biography spurs round of iTV, Apple TV handicapping

Steve Jobs' biography spurs round of iTV, Apple TV handicapping

Summary: Analysts are projecting a launch of an Apple iTV in the second half of 2012 based on Steve Jobs' comments in his biography.

SHARE:
TOPICS: Apple, Android, Mobile OS
5

Word that Steve Jobs cracked the code to creating a simple television before he died set off a new round of speculation that an Apple TV set was coming sooner than later.

In Walter Isaacson's biography of Steve Jobs, the Apple co-founder was quoted talking about TV. Jobs said:

I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.

Related: Steve Jobs bio: Apple HDTV inevitable? | In the battle for the living room, the ghost of Steve Jobs looms large

Piper Jaffray Gene Munster has been arguing for an Apple TV effort that was more than a hobby for many months. Munster's view is that an Apple TV is coming in late 2012 or early 2013. He said in a research note:

Apple's iCloud service for media storage makes it simpler to own multiple Apple devices and share content among them. iCloud stores TV shows and pictures, but we believe Apple may add movies. While a solution for live TV combined with previously aired shows "recorded" in the cloud remains a significant hurdle, perhaps this code is precisely what Jobs believed he has "cracked". We also believe Apple could use Siri, its voice recognition, personal assistant technology to bolster its TV offering and simplify the chore of inputting information like show titles, or actor names, into a TV (typically with a remote).

In addition, Munster noted that Apple is investing in manufacturing facilities and securing LCD displays. Munster also said Apple TV prototypes are already in the works and the company's patents already point that way.

Here's a look at Munster's financial assumptions behind Apple TV.

Jefferies analyst Peter Misek is projecting an initial iTV run of 5 million to 10 million units. "We believe Apple will launch a new video-focused cloud-based service. In addition to subscription revenues, we think Apple could potentially benefit from a halo effect that increases units and ASPs for its existing products and provides a foundation for the launch of an iTV," said Misek.

Related:

Apple: Are TVs really its next big thing?

Pondering an Apple entry to the TV market: Do you need live TV, sports?

Steve Jobs:

Apple's Jobs on Android iTunes service: 'I don't want to make Android users happy'

Topics: Apple, Android, Mobile OS

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

5 comments
Log in or register to join the discussion
  • Munster was saying it for years, not for months

    And every time he had to push his prognosis for another year further since Apple was not releasing iTV.

    Since iTV is not about a mere UI, it is much more complicated than that, this project is not guaranteed to necessary implemented in a product soon. Maybe not next year or even after next year.

    Why it is complicated? Hear it yourself near the end of last year's Jobs' interview to Mossberg:

    http://allthingsd.com/20100607/steve-jobs-at-d8-the-full-uncut-interview/
    DDERSSS
  • What I don't understand is that

    when MS created MSOffice products that integrated with desktop products that integrated with server products, where everything worked together, it was labeled "vendor lock-in, and BAD" by the ABMer's!

    Yet Jobs says that with his AppleTV, "It would be seamlessly synched with all of your devices and with iCloud", it's praised as it's integrated with all Apple products by all the ABMer's.
    William Farrell
    • No one initially said anything about MSO products since they were developed

      @William Farrell: ... for MacOS.<br><br>Also, it is different type of integration.
      DDERSSS
      • Different how?

        @DeRSSS
        I can Get an MSSQL database that can query and report out through Access or Excell (If I choose) after having inputing the data though a web page via IIS and Frontpage (I know, just an example)

        Start to finish, everything designed to work together seamlessly.
        Yes both the Mac and Linux camps claimed that's what they where doing because you couldn't do that with the competing products as easilly, or as thoroughly as you could with all MS products.

        Isn't that what Apple products do? I can't sync a Xoom with an iPhone with a Windows PC with Rhapsody, but I can easily do so with an iPad, iPhone, Mac, iCloud.

        So no, it's really not different, Apple is locking you into their hardware, yes or no, or is it just adding to the end user experience?
        William Farrell
  • RE: Steve Jobs' biography spurs round of iTV, Apple TV handicapping

    Since iTV is not about a mere UI, it is much more complicated than that, this project [url=http://e-sazkovekancelare.com]sazky[/url]is not guaranteed to necessary implemented in a product soon. Maybe not next year or even after next year.
    marco5811