Steve Jobs goes 'all in' with the iPhone

Steve Jobs goes 'all in' with the iPhone

Summary: The hype for the iPhone is like the launch of the next "Harry Potter" book or "Pirates of the Caribbean" movie. If they don't gross hundred of millions in the first few days, they are labeled disappointments, even though they are phenomenal by any other standard.

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TOPICS: iPhone, Apple, Mobility
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The hype for the iPhone is like the launch of the next "Harry Potter" book or "Pirates of the Caribbean" movie. If they don't gross hundred of millions in the first few days, they are labeled disappointments, even though they are phenomenal by any other standard.

With all the iPhone hype, the iPod/Web access/cell phone device will have to be near perfect, widely endorsed by even the skeptics and be sold out in the first wave to be called a success.

Steve Jobs has brought this extremely high expectation for the iPhone on himself.

He has hyped this to the point where anything less than blowout sales and rave reviews will tarnish his golden touch, the Apple image and stock price.

When I last saw Jobs at the D conference at the end of May, he was totally confident that the iPhone would be "awesome." He hasn't back off of that position as he has orchestrated the launch of the product, including a report of guards hovering over iPhone shipments entering the U.S., over the last few months. He has dismissed concerns about the touchscreen keypad, which have been brought up in an Engadget post.

“Once you use this magical display, there is no going back. We actually think we have a better keyboard. You have to learn how to trust it. Once you learn to trust it , you can fly,” Jobs said at D.

Trust and flying would not be the first thoughts I have about a virtual keyboard, but Jobs knows how to create believers out of skeptics, who will then might give him the benefit of the doubt.

The first generation iPhone may not be the ultimate success, although it surely isn't a Newton, for those who remember that one. Plenty of Mac adherents and Apple fashionistas are standing in line to soak up the first million units and pledge allegiance to AT&T.

I don't doubt that Jobs and the iPhone will eventually end up transforming the phone and mobile device industries. It becomes a question of whether the iPhone becomes the tipping point for what Steve Gillmor calls iPhonomics, an Apple-driven post-PC era.

Apple led the PC revolution, but didn't exactly win. Now Jobs hopes to prevail in the post-PC era, once again surrounded by well-endowed competitors but with a superior technology. He claims the iPhone software is five years ahead of what competitors can offer.

The highly anticipated launch on June 29th with give a good indication of whether Jobs' all-in bet on the iPhone will pay off sooner than later.

See also:

Bloomberg: iPhone Euphoria May Lead to Investor Disappointment

How can Apple turn the iPhone into a long-term success?

iPhone - The bets are on!

iPhone's touchscreen keypad kind of sucks

Do You Accept the iPhone as Your Personal Savior?

Topics: iPhone, Apple, Mobility

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46 comments
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  • Waiting...

    Nice phone, just nice all around.
    When they get the things I need to really justify this phone I'll look again.
    -no 3G
    -no doc editing
    -don't use iTunes, why do I have to register to use this phone
    -many others

    My Blackjack does almost all this and then some.
    Maybe if the cost drops a few hundred I'll get it as a second phone.....

    next!
    rhonin
  • You guys are really amazing.

    Let the articles keep coming! I could tell you all day long what I think "May", or
    "Might" happen. Truth is "I like the phone, and will get one someday". But how will
    it sell? I think it will sell like hotcakes, but I could be wrong.

    Trouble is, that the three amigos here are now setting themselves up and in the
    process trying to set others up, to say that the IPhone is not a success mere days
    after it is launched.

    That's really LAME guys. I think many others will agree. Why don't you just come
    out and say it. "We have bills, and Apple does not contribute to them, so we will
    give as negative press to them as possible because our sponsors like it."

    Now we are attacking Steve Jobs, and trying to compare the IPhone to a summer
    blockbuster release.

    Who's comparing Apples and Oranges?

    Later Haters....
    IAHawkeye
    • apple and oranges

      "We have bills, and Apple does not contribute to them, so we will
      give as negative press to them as possible because our sponsors like it."

      Ridiculous

      DF
      dbfarber
      • Is it ridiculous D.F. ?

        Through the past couple of months all I have seen was negative talkbacks , ads and posts about the iPhone right here on ZDNET . Where have you been D.F. ?
        Intellihence
        • I do believe the links were beyond ZDNet

          Interesting...the light is on you guys and you can't handle the criticism. Just as everyone has been hypothesizing that past few months. The next year or so will be very interesting to watch.
          fr0thy2.
        • Ridiculous, but not in the way he's thinking...

          Remember, at the end of the day, all of ZDNet is based on being clickwhores. That's it. They don't give two flying flips about content, fact-checking, intellectual honesty, journalistic quality, none of that. They simply want the web equivalent of "bums on seats".

          Feeding the "iPhone Hype Machine" gets them eyeballs, and if they spew random babble that gets them even more attention. They don't care about being right, only about commotion. After all, EVERYONE stops and watches the wreck on the highway.

          ZDNet aspires to [i]be[/i] that wreck.
          JoshNorton
          • Excellent observation!

            nt
            dolph0291
    • LOL....it was just a matter of time.

      Welcome to the world of MS. The scope is on you and here come the good and the bad. Can't handle this...just wait.
      fr0thy2.
      • World of MS Is Peachy Rosy

        No one ever seriously critiques Microsoft. They pay most media's bills, so why be
        critical.

        Microsoft gets a break on everything, and everyone knows that.
        IAHawkeye
        • RE: World of MS Is Peachy Rosy

          Where have you been? How many negative reviews have there been of Vista, PocketPC? MS is a joke in and of itself. Until I got a PocketPC phone, I never had to reboot a phone. And I have read a lot of review commenting on that fact. The very first XBox I saw was blue-screened.

          I don't think Microsoft gets a break. I think expectations are so much lower for MS that whenever something works it is worth mentioning. With Apple, they have so much hype and such a loyal following that any time you point out a flaw you get flamed.
          nick@...
    • still around, I thought that you were in line for iPhone

      I thought you've set camp overnight to be the first to get the first iphone, before it runs out of stock or the thievs steal them all. ;)

      It's not a full the one that asks for the cash, the fool it's the one who pays! :)
      Linux Geek
      • No, I'm still waiting for the GNUPhone

        It's on track to arrive sometime in 3015, maybe late August of that year.

        Also:

        You wrote
        "It's not a full the one that asks for the cash, the fool it's the one who pays!"

        What are you talking about? Can anyone decipher this for me? LOL
        IAHawkeye
  • Anyone care to bet?...

    On how long after the IPhone is released it takes for ZDNet to declare the sales
    disappointing and the IPhone a failure? Just wondering if anyone would care to guess.
    I think maybe a week, outside chance it's two.

    They may surprise everyone and declare it's dead just a couple days or even the day
    after! Gotta pay them bills.
    IAHawkeye
    • alredy

      sounds like they expect/hope the iPhone to fail. what else is new from this bunch?

      If its not from Redmond its gotta be crap

      am i right??
      richvball44
      • Do you actually read the articles?

        Some of the biggest negative comments come from the ZDNet crown, the ABM just cannot handle the spot light or the microscope. The ABMs what the world on their platform. So if you can handle the attention a little over priced toy is getting what are you going to do when they start tearing apart the other areas... Looks like MS has a definite advantage here over the years. Jobs does make mistakes (NeXT, Newton...) and they are getting bigger...next few years will be interesting.
        fr0thy2.
    • hmm

      [i]On how long after the IPhone is released it takes for ZDNet to declare the sales disappointing and the IPhone a failure?[/i]

      I'd bet it will be about as long as it took for the ABM crowd to declare Vista a failure. Which will both be premature, even if they are both proven correct.
      Badgered
      • The ABM crowd were wrong too.

        Yes, they were wrong to declare Vista a failure right out of the gate. Give them at
        least a year before declaring anything if you feel you must declare anything at all.
        IAHawkeye
  • What's wrong with hype?

    If you can deliver. Clearly, some hype is better (or more deserving) than others. (And outside the trade the iPhone hype is not that visible/audible.)

    Sounds like you boys want Jobs to fail just because he's promotional. I suggest you hold up an equal standard.

    As I recall you were apologists for Zune. Zune of course is in the "where is it now" pile. No hype was more vacuous. There is not a single web comment I can find on Zune that dates after Dec 2006. A cypher!

    iPhone is re-defining the phone, the tablet AND the iPod and you're looking like knee-jerk contrarians? Put on your thinking caps, gents!
    swhiser
    • Nothing wrong with hype

      and Apple will sell plenty of iPhones. I have every confidence they will sell like hotcakes. Now, after the initial sales and reviews from actual users come in; then what will the continuing business be like? That's when you'll know if it's really a success or failure.
      Badgered
      • 2.5 years in the making?

        Only to fail shortly after review I find unlikely. Even if the reviews are bad, does not mean it will fail. I could name a very large company (MS) who is known for putting out first gen duds, and building on it until version 3 becomes a winner.
        dave95.