Sun draws lines in the sand

Sun draws lines in the sand

Summary: Sun has set tomorrow as the date to draw a proverbial line in the sand on behalf of the entire IT industry. That's the latest proclaimation from Sun President and COO Jonathan Schwartz, who says in his blog that it is time for the industry to take responsibility for not only the quality of products but the "integrity of those products after they're put into operation....

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TOPICS: Oracle
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Sun has set tomorrow as the date to draw a proverbial line in the sand on behalf of the entire IT industry. That's the latest proclaimation from Sun President and COO Jonathan Schwartz, who says in his blog that it is time for the industry to take responsibility for not only the quality of products but the "integrity of those products after they're put into operation....It's the seeds of GM's OnStar for the IT industry, and puts Sun one step closer to taking active responsibility for all the technologies we deliver - even when they're running on our competitor's platforms." Sun's line-in-the-sand Sun Connection Update Service will be multivendor, available to ISVs, and the code will be open sourced, Schwartz said.

Schwartz chastizes those who "dump and run," getting the business with a lowest bid but delivering inferior products and services. "If Boeing has to vouch for the engines on airplanes (technically, GE vouches), surely the IT industry should start vouching for the systems managing air traffic control--minimally, whether they're being kept up to date."

Sun's line in the sand sounds like a good step forward for Sun, focusing on delivering sustainable value, but it's a line that serious competitors don't have much trouble leaping over. On the other hand, Sun--especially via Schwartz's blog--has been one of the few companies drawing any relevant lines in the sand for the industry. Stephen Shankland has the scoop on other announcements coming tomorrow at the quarterly rollout, taking place in Washington D.C.

 

  

Topic: Oracle

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  • It's nice to see Sun

    following Red Hat's lead on this.

    I'll be especially pleased to see Sun finally settle down to a long-term business plan, because although they have been a great technology company, they seemed to be headed for the same fate as that other great technology company, Digital Equipment Corporation.

    Here are a few hints, Sun:

    There [b]might[/b] be room for a non-x86 processor architecture. If so, it's much more likely IBM's than yours. The AMD roadmap looks like a good start but it's at serious risk from "friendly fire." Go up against IBM in the Big Iron league and you're likely to end up as the Eighth Dwarf. You'll make BUNCHS on that strategy.

    You have some great software, but between Microsoft and F/OSS your chances of morphing into a big-ticket software company are nil.

    Guess what that leaves?
    Yagotta B. Kidding