Target said Wednesday that it will make Amazon's Kindle available in all of its stores nationwide on June 6.
The retailer, which is the first one to carry the Kindle, said in a statement that the initial response from customers has been "overwhelmingly positive." However, sales figures weren't disclosed.
On April 25, Target began a limited rollout of the Kindle. Amazon has been looking for more distribution given that Barnes & Noble as well as Apple's iPad is available at Best Buy. Meanwhile, e-readers have been popping up at multiple retailers.
Indeed, Caris & Co. analyst Sandeep Aggarwal reckons there are more than 50 Kindle competitors, but the three biggest ones are Apple's iPad, Sony's Reader series and Barnes & Noble's nook.
Simply put, Amazon needs some good old-fashioned shelf space to keep the Kindle from being swamped.
- Target to sell Amazon's Kindle in select stores with broader rollout to follow
- BNet: Why Kindle's Availability at Target Will Just Piss Customers Off