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Target to take Amazon's Kindle nationwide

By | June 2, 2010, 6:29am PDT

Summary: Target will offer Amazon’s Kindle in all of its stores nationwide starting June 6.

Target said Wednesday that it will make Amazon’s Kindle available in all of its stores nationwide on June 6.

The retailer, which is the first one to carry the Kindle, said in a statement that the initial response from customers has been “overwhelmingly positive.” However, sales figures weren’t disclosed.

On April 25, Target began a limited rollout of the Kindle. Amazon has been looking for more distribution given that Barnes & Noble as well as Apple’s iPad is available at Best Buy. Meanwhile, e-readers have been popping up at multiple retailers.

Indeed, Caris & Co. analyst Sandeep Aggarwal reckons there are more than 50 Kindle competitors, but the three biggest ones are Apple’s iPad, Sony’s Reader series and Barnes & Noble’s nook.

Simply put, Amazon needs some good old-fashioned shelf space to keep the Kindle from being swamped.

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Topics

Amazon.com Inc., Amazon Kindle, E-books & E-Readers, Personal Technology, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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