The anti-marketing of SugarCRM

The anti-marketing of SugarCRM

Summary: "Software is bought, not sold." That's the credo of John Roberts, co-founder and CEO of open source CRM software start-up SugarCRM.

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TOPICS: Tech Industry
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"Software is bought, not sold." That's the credo of John Roberts, co-founder and CEO of open source CRM software start-up SugarCRM.

Roberts asks, "Why can't the best product win, rather than who spends the most on marketing and sales?" He boasts about never having made a face-to-face sales call. "We have disruptive business model because our focus is on building a great product, not on marketing." His anti-marketing stance and talk about disruptive models is just a different kind of marketing and conceit. In my column on ZDNet I drill down on Roberts' anti-marketing stance (can't out-market salesforce.com's

Topic: Tech Industry

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