Why social networking tools will go enterprise: All your employees are using them

Why social networking tools will go enterprise: All your employees are using them

Summary: The social networking bandwagon is operating at near capacity: Only 18 percent of the online population is holding out from social media, according to Forrester Research.

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The social networking bandwagon is operating at near capacity: Only 18 percent of the online population is holding out from social media, according to Forrester Research.

To put that 18 percent in context 25 percent of the online population was socially inactive in 2008 and 44 percent were no-shows in 2007. Forrester's third annual Social Technographics Profile, as highlighted by Josh Bernoff, reveals the following:

  • Nearly a quarter of the U.S. online population create blogs, upload audio and video and write stories.
  • Online forum traffic is down as folks move to Facebook and social networks.
  • One in five adults categorize content with tags, RSS feeds and voting systems like Digg.
  • Half of online adults are members of social networks.
  • We're all spectators that consume social content. Social participation increased across all age groups, but adults 35 to 54 really got on the bandwagon.

The enterprise takeaway: Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features.

The report categorizes people into six categories: Creators, who write and upload multimedia; critics, who regularly comment; collectors, who aggregate information; joiners, who are relative newbies; spectators, who just watch; and inactives.

Here's a look at the social trends by activity:

Topics: Collaboration, Social Enterprise

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8 comments
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  • Sure, Facebook is fun.....

    Facebook and other social networking sites are lots of fun but they are also amazing productivity killers. Most enterprises will end up blocking social sites at work so they don't have to fire their employees for wasting all their time and money.

    At home, people can still while away the hours, days and years of their lives on social networks, but at work, they still need to do what they were hired for.
    WiredGuy
  • RE: Why social networking tools will go enterprise: All your employees are using them

    It's safer to say that the enterprise will use social networking tools for the next generation of collaboration and communication. These tools may be built internally or hosted, and there *should* be separation from the public social network level to keep productivity intact. Sadly, it's old news - SharePoint and numerous open source apps have pushed this concept for half a decade.
    adante256
  • RE: Why social networking tools will go enterprise: All your employees are using them

    I think it depends on what your industry is, I don't see financial or healthcare taking this up. I see it going the opposite way. Social networking tools are going to cause less productivity and in return less business unless its restricted to those who have a need for it.
    Loverock Davidson
  • Once again, listening to analysts...

    has filled your mind with incorrect ideas. Just because people are using them at home doesn't mean they will be using them at work.

    http://www.theinquirer.net/inquirer/news/1529697/social-networking-worse

    Social networking is the biggest productivity killer to come along. Even when used internally only employees waste company time like there is no tomorrow. Instead of moving towards social networking companies are blocking access to it as fast as they can. It has become quite clear that any, if there is any, gain in productivity is so outweighed by the losses that companies can't afford to even entertain the idea. And I guarantee you that those companies that are trying to make use of it will find it has been a waste of time and will shut it down.
    bjbrock
  • RE: Why social networking tools will go enterprise: All your employees are using them

    It will not go enterprise. Employees won't be disciplined enough to not waste work time on personal pleasures. It's even tempting to IS managers! Solution, pull the plug or block access as we have already done. Internally, repeat internally, we may use something like a social network or twitter, but it will not have Internet access or access to outside e-mail services. ps: we are a financial institution, so we also have privacy and security issues to meet, along with endless annual audits and reviews. No cheating or looking the other way when you are regulated like any financial firm or health industry provider.
    rollguy
  • Enterprise needs to adapt..

    to the recent changes in social networking sites usage. Most people are missing the point when they say "It wont go enterprise; its a productivity killer; they are blocked". They will be blocked, of course. Enterprises wont want you twiterring/facebooking. But what they are likely to do is have internal systems which pick the best trends of social n/w sites and provide employees to share knowledge with co-workers using them. So, wikis might be the best place to get documented faqs and blogs would help to ideate and share thoughts not just to the people surrounded around the coffee machine. The right thought is not whether social n/w tools will go enterprise; rather how would they be made effective in determining ROI for every second spent by employees on internal social n/w sites.
    vivek.abhichandani
  • Sell your shares

    in any company that employs the "enterprise takeaway" route. Under its previous CEO, Intel was heading full bore into social networking to while away its employees' time, even to the extent of wasting big bucks on airline travel for that purpose. It appears that the present CEO is somewhat brighter and perhaps more sympathetic to shareholders. Hope so, because I'd hate to see Intel do a Microsoft.
    nikacat
  • What's missing in the Enterprise/Social Discussion

    The reason there is such rapid adoption in Enterprise Social, like Corporate Blogging was well articulated in the recent Gartner Hype Cycle.

    http://blogging.compendiumblog.com/blog/blogging-best-practices

    The primary reason is that your employees are already joining the conversation and the best way for the organization to benefit is to empower them through widespread employee blogging.

    Who else is in a position to tell the stories about your business, the problems you solve or the types of solutions you offer. CEO's or Mary in Customer Service?

    Enterprises that are providing a platform for Employee Blogging and then using 2nd generation blogging platforms to organize this content around keywords and topics as opposed to authors are finding tremendous value and ROI in attracting first time visitors and proactively driving qualified search traffic. Social means people. When organizations empower their people to tell the right stories it's a win win for both the company and the searchers.
    chris@...