Will Intel's latest Xeon lineup be an 'economic no brainer'?

Intel launched its latest server chips designed for next generation data centers Tuesday and is pitching a five month return on investment for customers using single core servers--a third of the customer base--and a 15 month payback for more modern machines.

The chip giant's challenge: Position its latest server chips--the Xeon 5600 family--as an "economic no-brainer" for customers that have been putting off server upgrades. The single core crowd can get a 15:1 server consolidation ration with the latest Xeons.

Intel's positioning is worth noting as research firms and vendors have been preaching that a server upgrade cycle is about to break out. But first, the details. Boyd Davis, general manager Intel's data center group marketing, broke out a blitz of performance enhancements and noted that upgrading was an "economic no-brainer".

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