Windows Phone jumping to No. 2 in smartphone market by 2015?

Windows Phone jumping to No. 2 in smartphone market by 2015?

Summary: Analysts predict that new Nokia products designed for North America specifically, including the Lumia 900, will help boost Windows Phone to rank second the mobile OS market within three years.

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Microsoft's partnership with Nokia has the potential to push the Windows Phone ecosystem into the number 2 spot in the smartphone operating system market share by 2015.

At least according to Wayne Lam, a senior analyst for wireless communications at IHS iSuppli, who asserted as much in the market intelligence firm's latest report about the positive response for the Nokia Lumia 900 after it was unveiled last week at the Consumer Electronics Show in Las Vegas.

Senior principal analyst Francis Sideco concurred, adding that "the introduction of the Lumia 900 shows that Nokia believes the road back to smartphone dominance runs through North America."

The report stipulates that this is because the Lumia 900 was designed with a North American audience in mind instead of Nokia's traditional route of re-purposing handhelds sold elsewhere and then bringing them over here.

More so, the 4G LTE-ready Lumia 900 has top-notch specs, including a 4.3-inch AMOLED touchscreen and a 12-megapixel camera.

IHS isn't the only research firm with solid confidence in the Windows Phone platform. A report published by Connected Intelligence, a service of the research firm NPD Group, in September posited that Microsoft's mobile OS has serious potential to give Android (the current market leader) some more competition.

As of ComScore's latest figures recording the U.S. mobile market share as of November, Google still controlled nearly half of the mobile OS playing field at 46.9 percent. Apple was in second place at 28.7 percent, while Microsoft was still in fourth place with only 5.2 percent -- a 0.5 percent decrease from the previous month.

But leading up to 2015, there are plenty of other factors to consider before iSuppli's predictions for Windows Phone come true, including how the fragmentation of the Android ecosystem pans out and inevitably with whatever Apple comes up with in the next couple of years.

Obviously, we'll also know better as to how feasible this prediction is once Windows Phone 8 is finally released.

[Table via IHS iSuppli]

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Topics: Operating Systems, Hardware, Microsoft, Mobility, Smartphones, Software, Windows

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  • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

    The chances/odds are as good as me beating Usian Bolt in 2015.
    Return_of_the_jedi
    • And that given that you've broken his leg

      And then you'd still lose (in all likelihood) by a minute :P
      ego.sum.stig
  • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

    I could see that happening if Android and iOS do *nothing* in the next 3 years. I had WinMo as my mobile phone OS for quite a few years (2006-2011, a Palm Treo and HTC Touch Pro 2) before switching to iOS on the day the iPhone 4S was released. I'm a developer and actually wrote a few WinMo apps but in the phone market, I'm overwhelmingly a consumer and WinMo has a LOT of ground to make up. It's not like Apple and Google are going to stand still and just let Windows eat their lunch. Combine that with the fact that every ad I see says "Download our app for Android or iOS" with NO mention of Windows.
    djlong
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong
      Well please don't compare Windows Mobile with anything else. That OS is dead on smartphones and the new OS has nothing even to compare with WinMo as its a complete redesign from the ground up. Its fast with minimal hardware, very relaiable(never crashes at all and most apps work seemless too), and the design is very user friendly. I find it very refreshing to use and its funny when i use an iphone I feel like I am using old technology as the interface is bland and just feels old kind of like the iTunes software compared to the Zune software which is much more with the times than iTunes is. The only thing better the iPhone offeres is the third party ecosystem around it with all the gadgets and apps, but other than that the iPhone really only has one step up with Siri, but even that is not a "must have" feature. Even Steve Wozniak highlighted this and prefers the Android voice system. I just wish the great phones like the Titan and Lumia 900 would come to Verizon instead of At&t, but my HTC Trophy has been rock solid. Haven't had to restart or pop a battery like I had to on the Android platform so its very refreshing to pick up your phone and know each and every time its going to do what I want it to do. Thats very impressive for Microsoft compared to how reliable and such the WinMo platform was. Its just a whole new world for Microsoft and people are started to pay attention!
      OhTheHumanity
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @OhTheHumanity
        Remarkable that the dead old WM platform is still outselling the great new replacement OS. Or has been until recently.

        And yes the new OS has nothing to compare with WM. But features that it is missing are being added and by the time it reaches version 8 it should be equal if not better than the old WinMo.

        As to it being fast on minimal hardware: It's not available on minimal hardware, so the reader will have to trust that you have seen it operate on such and are reporting the results accurately.

        If you like it then that is what counts the most. If you like it more than other OSes then it becomes the default choice for you. I'm sure you will do fine with the ecosystem as it is given your preference and if it ever gets established then the ecosystem [i]will[/i] grow.

        As for the better handsets arriving at Verizon and Sprint why not just wait for that too? If it's not worth changing carriers for then there's really nothing more to be said. You already have your choice. Be happy for what you have and keep on ignoring what you don't have.
        Still Lynn
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @OhTheHumanity I am also rockinh a Trophy and luvin' it. Hopefully Bid Red will get on the WP train.
        jatbains
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Still Lynn
        The new Windows OS hasn't sold well because there have been NO phones for sale... well two low end phones, but compared to the onslaught of droid phones and the yearly updates for the premium Apple phone the MS based handsets will only start to roll out by late spring - early summer of 2012.
        krustykanuck
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong you better jump on board the Windows Phone train. Otherwise you're going to end up out in the cold. WP 7 will be the number 1 OS within 18 months. Microsoft is lining up the factors as we speak to take down both Hemorrhoid, and Crapple. expect Hemorrhoid, to crumble under the weight of theor illegal acts, while Crapple's product is proven to be junk, by the brilliance of Microsoft's superior products.
      Stephen-B
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Stephen-B You like to talk, but Windows Phone 7 has LOST share recently, NOT gained. they dropped clear down to 1.5% of the market, vs Androids, 53%, and Apples 28%. That's not exactly numbers that will put it anywhere near the 3rd place mobile OS, let alone #1.
        A. Noid
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Stephen-B I don't know what you have been smoking, but try not to get caught. We need the laughs.
        rphunter42
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Stephen-B

        Sounds like another meds withdrawal.

        lol...
        ScorpioBlue
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Stephen-B

        All you need to be a complete fanboi of Microsoft is the sweater with an "M" on it, a short skirt and pompoms...
        benched42
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @Stephen-B #1 within 18 months? What happened to within 12 months which we kept hearing over a year ago? Now it's an additional 18 months. Will it be within 36 months in mid 2013?

        So you like WP7, good for you. If you had any maturity you would realize having to resort to name calling only makes your comments irrelevant.
        non-biased
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong Things are changing. 1st change, WinMo is no more WinMo and its Windows Phone 7.5 now, its as good as iOS and android, if not better, even though I believe its much better than those two.
      2nd change, if you look at numbers, it doesn't indicate that WP7 will grow at the expense of android and iOS, it suggests that it will grow at the expense of "others", which makes quite a bit of sense. Slowly bada, samsung, symbian, Meego will loose their market share. I wouldn't be surprised if WP7 took some market share from iOS and android users, regardless of how good they are and will be in future. People just love change and WP7 is quite refreshing and looks more appealing than others. Its just my opinion though, I would love to know what others think.
      akcme
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong : WinMo?? What are you talking about ... WinMo is dead now... We talk about Windwos Phone OS......
      EricDeBerg
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong Wake up Windows Phone != Win Mo !!! Get educated before commenting!!
      jatbains
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong
      I totally agree. After using the Windows based HTC Pure for two years, going to an iPhone 4S was like coming into the 21st century, finally. I am totally turned off by the 'metro' interface, and won't have a product with that on it. Whoever made up this projection must be heavily into pay from MS, or something it's illegal to sell in most countries.
      rphunter42
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @rphunter42 So you'd rather use a 30 year old interface (pioneered by Microsoft, btw) as opposed to the latest and greatest Microsoft interface? Crapple lifted the old Windows Mobile interface for their iJunk phones, while Microsoft blazed ahead. Soon the world will know the truth, and Crapple will be shown for what it really is...Overpriced Junk!!!
        Stephen-B
      • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

        @rphunter42
        So basically you never used a Windows Phone 7.5 device since you state you came from the HTC Pure which is a Windows Mobile phone. No one needed to pay anyone, the new Nokia phones are selling pretty well in Europe and Russia so I think they just see that WP7 is a great OS and Nokia has great design and that is what will sell phones, not a paid study that says they will be such and such by such time! And for the record, most that I show my phone to are not turned off by the metro design, no they ask me "what is that, thats pretty cool" and most of the people I know are not neck deep in tech news or know much about new technologies than what they see and hear on tv/radio and from their friends. You may be turned off, but I am going to venture to say most aren't and won't be and its really not uncommon for an iphone user to shun it as they have invested their money and emotion on becoming an iphone user and they really want to be accepted by others, so its really not a surprise you are turned off by it! I really like my WP7 device, but I don't go around gushing over my device like I just got engaged to it! When someone says they "love" their phone, you need to turn around and walk away, they got some issues! Its a tool, not a girlfriend, though it seems many have found Siri as their long lost partner! LOL!
        OhTheHumanity
    • RE: Windows Phone jumping to No. 2 in smartphone market by 2015?

      @djlong
      "I could see that happening if Android and iOS do *nothing* in the next 3 years....It's not like Apple and Google are going to stand still and just let Windows eat their lunch."

      You mean like RIM did? Complacency is an unusual beast. ;p

      But I do agree, it WOULD require Android and Apple to do *nothing* in order for these predictions to hold true. Not likely to happen!

      Michael Imbleau
      michaelimbleau@...