Comscore reported its global Internet traffic rankings and noted that there were 772 million people online in May. In April, the online population was 766 million.
That tally sounds like a lot--until you consider there are 6.6 billion people on earth, according to the Census Bureau. Comscore defines the Internet population as "individuals age 15 or older who accessed the Internet from a home or work location in the last 30 days."
This online population survey raises an interesting question. What percentage of the world should be online? Today, nearly 12 percent of the world is on the Internet.
Is the goal 100 percent (unlikely), 50 percent (a long way to go) or something less?
I don't have any answers although I doubt 100 percent will ever happen. I'd be interested in hearing some thoughts.
Other tidbits in the Comscore report:
Google is the biggest thing on the globe. Google sites had the biggest audience with 536 million unique visitors in May. The average visitor came 27.4 times. Microsoft was a close second with 528 million unique users with visitors averaging 23 trips each. Yahoo was third with 469 million uniques.
The gap between third place Yahoo and fourth place Time Warner is more than 200 million unique users. Here's a chart: