Worldwide online population: 772 million

Worldwide online population: 772 million

Summary: Comscore reported its global Internet traffic rankings and noted that there were 772 million people online in May. In April, the online population was 766 million.

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TOPICS: Browser
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Comscore reported its global Internet traffic rankings and noted that there were 772 million people online in May. In April, the online population was 766 million.

That tally sounds like a lot--until you consider there are 6.6 billion people on earth, according to the Census Bureau. Comscore defines the Internet population as "individuals age 15 or older who accessed the Internet from a home or work location in the last 30 days."

This online population survey raises an interesting question. What percentage of the world should be online? Today, nearly 12 percent of the world is on the Internet.

Is the goal 100 percent (unlikely), 50 percent (a long way to go) or something less?

I don't have any answers although I doubt 100 percent will ever happen. I'd be interested in hearing some thoughts.

Other tidbits in the Comscore report:

Google is the biggest thing on the globe. Google sites had the biggest audience with 536 million unique visitors in May. The average visitor came 27.4 times. Microsoft was a close second with 528 million unique users with visitors averaging 23 trips each. Yahoo was third with 469 million uniques.

The gap between third place Yahoo and fourth place Time Warner is more than 200 million unique users. Here's a chart:

comscore.png

Facebook had the most growth ending up with 47 million unique users globally in May. That was up 31 percent from April. The average visitor hit the site 20.6 times.

 

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Topic: Browser

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  • Methodology?

    Because the company is studying people 15 and over, it considers internet use to be 16% of the population rather than 12%.

    Here's the note from the press release:

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

    Problem is, those 2 million cannot indicate how many other people are using the internet. One possibility is the company is reasoning backward from how often each individual tracked is visiting a given site and the number of hits on the site.

    But more specific information would be appreciated.
    Anton Philidor