Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

WWDC 2011: Apple iOS 5 integrates Twitter, sports new notification menu

By | June 6, 2011, 10:55am PDT

Summary: One of the bigger mysteries before Apple CEO Steve Jobs’ keynote at WWDC 2011on Monday was the expected unveiling of iOS 5. Here’s what it really is.

One of the bigger mysteries before Apple CEO Steve Jobs‘ keynote at WWDC 2011on Monday was the expected unveiling of iOS 5. Here’s what it really is.

Mac OS X isn’t the only Apple operating system getting a major refresh. iOS 5 will feature over 200 new features - most notably a new notification interface. Rather than just popping up (way too frequently) like text messages, notifications such as missed calls, texts, emails and other app messages will pop up either at the top of the display (much like the blue bar when tethering or the green bar when in the middle of a call), and also collected in its own menu that can also show up on the lock screen. However, it already has a lot of critics saying it looks rather “Droid-esque.”

The most surprising feature revealed during the keynote was iMessage, a new real-time messaging service that lets iOS users send texts, photos and videos to other iOS users over Wi-Fi and 3G. Recipients are notified of incoming messages using the new aforementioned push notification system, which sends the message to all of the owner’s iOS devices. Much like BlackBerry Messenger, iOS users can receive delivery and read receipts. It’s not clear whether or not this service will be completely free of charge (like the BBM system) or if it will fall under the data plan allotment when sent via 3G.

The iBookstore is also getting a partner-of-sorts in the form of the Newsstand. It’s curious that this app didn’t exist before considering how popular the iPad is for reading magazines, but it’s certainly better late than never. It’s fairly straightforward: users can purchase magazines and newspapers directly from the app (just like the iBookstore), and the issues will be downloaded and kept in one place.

As predicted, Twitter is making a huge appearance on iOS 5 with several new integrated features, seen foremost in Camera. Users can just take a photo and tweet the picture directly from the app. (Just another way for Twitter cut out the third-party developers…) Twitter members can also send article links directly from Safari as well as locations from Maps.

Mail is possibly getting the most revisions across Apple’s platforms. The iOS 5 version will offer rich-text formatting, a built-in dictionary, the ability to drag addresses between To:/CC:/BCC:, search throughout entire messages (not just the subject lines), and S/MIME security. The iPad edition will also get a nifty new virtual keyboard layout for more thumb-friendly typing.

Other rather basic new features include a reading list on Safari (that can sync among multiple devices), a reminders function that syncs with iCal and (finally) a camera button on the lock screen to take photos semi-instantly.

Scott Forstall, Apple’s SVP of iOS software, also touted the supremacy of iOS among mobile operating systems (meaning both tablets and smartphones) by citing an April comScore report that saw Apple win 44 percent of the mobile operating system share. (Not to be confused with the smartphone share numbers that saw Android on top domestically by the end of April.)

By the numbers:

  • Over 25 million iPads have been sold since the original 2010 launch
  • More than 15 billion songs have been sold via iTunes Music Store - making Apple the biggest retailer of music worldwide
  • 14 billion apps have been downloaded from App Store (including 90,000 just for the iPad)
  • iBookstore has seen 130 million e-book downloads
  • Apple has paid out over $2.5 billion to developers
  • There are more than 225 million accounts with credit cards and one-touch purchase power

The developer preview is available immediately, and the full-fledged iOS 5 update will roll out this fall for the iPhone 3GS/4, iPad and iPad 2, and the third and fourth generation of iPod touch. Getting the upgrade will be easier to come by now that Apple will finally be offering over-the-air software updates. The cord-cutting process also allows iOS users to create and delete calendars and mailboxes directly on the device - not just on a PC.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: WWDC 2011: Apple iOS 5 integrates Twitter, sports new notification menu
tringo007 27th Sep
Thanks for the ideas you have discussed here. On top of that, I believe there are some factors which will keep your motor insurance premium all the way down. One is, to consider buying cars that are inside good set of car insurance corporations. Cars which can be expensive are more at risk of being lost. Aside from that insurance is also using the value of your automobile, so the more costly it is, then higher the actual premium you pay. apartments for rent in barcelona
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*CRINGE*
UrNotPayingAttention 6th Jun
As an iTunes customer, I really wish they wouldn't brag about how many credit cards #'s they have in their db.

as far as the iTunes song purchases? apps downloaded? etc... Go nuts! rub it in MS' and Google's face (although, are you sure about that 90k apps for the iPad figure??)

But, Apple, please don't put a target on your back (and consequently ours) by throwing out how many CC #'s you're holding.
@chmod 777

Yeah I almost feel like that should not be allowed for a PCI/DSS compliant merchant...
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re: <em>cringe</em>
PassingWind 7th Jun
@chmod 777

Nice handle!
@chmod 777 I thought the 90K apps for iPad was strange as well. I think what she meant was, included in the 14 billion were downloads of the 90K apps that are specific to the iPad, not that only 90K apps were downloaded for the iPad.
This is ridiculous they are taking all the new features of other OS and making it seem like it is something new. The notification is old (Droid), taking a picture without unlocking the phone old (Windows Phone 7), ebooks old (Google "Galaxy S2" & Windows Phone 7), iMessenger old (Balackberry Messenger), Twitter Integration like Facebook in WP7. It is just ridiculous that they cannot come up with anything that is their besides the new history feature in OSX.

Even the 200 new features that they are talking about seems to be inspired by the 500 new features that is coming in Windows Phone Mango. WOW I can't wait to see the video..
@dhaoracle87

Exactly. I can't wait to see the fanboys talk about this. lol. /s
@dhaoracle87
Could not agree more. Can't wait for the iWheel and subsequent iCar - but then again very little Apple has ever done was innovation - it's all been packaging and promotion. So at least they are sticking to what they know, and clearly do very well - take others ideas and package them for consumption by the Apple legion.
@nigebj No doubt. I loved that Android device I had before I bought the original iPhone. Innovators, those Google guys. So cool they came up with all this great stuff first and all by themselves. /s
@Appanage

What, you mean like, actual notifications, decent task switching, and any sort of freedom? Oh yeah, the iPhone totally had that, you dick.
@murph.j@...Oh yeah, the iPhone totally had that, you dick.

Pot, meet kettle. BTW sorry to burst your bubble there Nancy but iOS DOES already have actual notifcations and decent task switching... dick.
Thanks for the ideas you have discussed here. On top of that, I believe there are some factors which will keep your motor insurance premium all the way down. One is, to consider buying cars that are inside good set of car insurance corporations. Cars which can be expensive are more at risk of being lost. Aside from that insurance is also using the value of your automobile, so the more costly it is, then higher the actual premium you pay. apartments for rent in barcelona
@dhaoracle87 I still think this makes a more rounded OS. I am not an Apple fan buy any means, I won't buy into it, but just because it's been done elsewhere, doesn't meant they shouldn't do it. Everyone else is flamed for stealing from Apple (/rolls eyes) it's about time people see they are doing the same. (...as is typical of Apple)
@parabyte It's just the ABAers coming out of the woodwork like roaches. What they conveniently forget is that Android is a direct copy of iOS and WP7 is a copy of the Mac OS by proxy (WP7 being loosely based on Windows 7 which is a direct "decendant" of the original Windows 1x OS which was a direct copy of the original Mac OS).

Personally I like Windows 7 and my iPhone... and my rooted Nook Color but it's fun stirring up the ABAers and frothing at the mouth rabid fanbois...
  • Flagged
@dhaoracle87

It's funny that when these features were missing from iOS, everyone was slating Apple whilst pointing to other devices.

Now that Apple has integrated these features (on user demand), Apple still gets slated. Nobody at Apple claimed to have invented these, they just didn't mention that they took these features from established "others".
@sip01 Exactly, the haters are now getting pissed because Apple is checking items off their talking points list happy
@dhaoracle87

At the time you read this IOS 5 is already antiquated. A true fruit of labor is on the horizon. I can?t wait to get me some Mango!
@rob.sharp@... Same here, my next phone will be a Mango
@rob.sharp@... I hope it is good, but it doesn't exist any more than iOS 5 at this point.
@rob.sharp@...
I eat three mangos everyday that they are available at my local fruit shop -- helps me to crap more than once every two or three days (which I believe is the UK average).
@rob.sharp@... I'm hoping that the mango isn't missing a bite... That's the key feature I'm looking for. But I may skip out on the mango and wait for the banana phone to come out.
@rob.sharp@...

The Zune was great too ....
@dhaoracle87 yah, how stupid of them to take everything great from all the other mobile platforms and put it on just one platform. Dumb. /s
@Appanage I don't think anyone's calling them dumb... I think what he's saying is Apple users rave about how Apple does everything first and everyone else is copying.
@dhaoracle87 The history feature is old as well... You can do it with Chrome.
@dhaoracle87 WP7 - you mean that buggy ass mobile OS that *just* got copy and paste which is - so I've been told by all the ABAers like yourself - an essential feature that all mobile devices should have... and when I say buggy I am referring to the samsung devices that were essentially bricked by an update. And tell me, just HOW much market share does WP7 have anyhow? Are they up to 7% yet? See how well the old headinthesanditis approach worked for MS...

You rabid frothing at the mouth fanbois amuse me.
@athynz
And tell me, just HOW much market share does WP7 have anyhow? Are they up to 7% yet?
From everything I have read, WP7SOS has around 1% the remaining 6% is Windows Mobile 6.x. Microsoft will not even let out the number of activated WP7SOS phones. I am willing to bet that worldwide there are fewer WP7SOS phone activations than there are Verizon iPhones activated.
@dhaoracle87 I don't recall ever seeing anything mentioned where Steve Jobs (or anybody else) claimed that each and every new/updated feature in iOS 5 was a new and innovative concept. All OSs borrow incorporate what seems to work well for others. What I see here is more about all the haters getting pissed off because Apple is checking things off their talking points list.
Nothing great, really. Somehow, the mail app still need more work, such as rules.
@miku@... I was hoping for Smart Folders but my guess is that add doesn't make sense with the new interface design. Still would be nice to have for those of us that use it on OS X.
@miku@...

Rules are put in the MobileMe (now iCloud). In this way you aren't noticed on routine mails on your iPhone ...
Wonder how many of the 200 changes will work on the iPhone 4, and how many fewer on the 3GS. I don't resent that newer hardware allows more - just the promotion of software being available for a platform which actually delivers little of the benefits once installed!

As for the mail app, by my reckoning Apple is closing on year 2000 mail app. capabilities ... I wonder when iPhone will have a real mail application ...

Sorry, we have iPhones in our house, but having tried Android these last few months I have *no* idea why anyone gets excited about Apple and it's 'me too' capabilities.
@nigebj the iOS 4 update essentially made the 3G unusable. it is amazingly slow. I gave it to an 11 year old or her first phone and says how slow some things are. that's bad, but I guess when she gets an iPhone 4 handed down to her, she'll appreciate it. unless iOS 5 cripples it??
@troutsoup
my guess is that it will. I upgraded to IOS 4 on my gen 2 ipod touch and it sucked battery. Drained it in a few hours. This is what apple does to get you to buy the latest and greatest. Why is everyone so surpirsed that it keeps happening?
@troutsoup When I upgraded my 3G to iOS 4 it did slow it down but not that much.
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OTA updates are great news!
fjpoblam 6th Jun
Just what I've longed for. Untethering. At long last.
@fjpoblam as long as the updates aren't 600 mb like they are right now, because that sure will eat up the 2 gb data plans real quick!!
@troutsoup,

It was stated that the updates will be incremental.
@YaBaby And I believe WiFi, not 3G.
MANGO will kick it's A S S
@mikroland
Yeah, may be - but I seriously doubt it.

Let's face it MS's track record in mobile is not exactly stellar (and I tried, boy did I try when iOS and Android were not yet there). As for making waves about Mango before the dust has hardly settled on Mobile Windows 7 release ... smacks of desperation to sell futures at the expense of current sales. Too little, too late. I suspect - even with the MS engine behind it.
@nigebj Lol I'd forgotten that Mango is WP7's new release.
@mikroland,

Lets see, Microsoft share of the smartphone market fell to 6.7 percent from 8.0 percent in the last quarter.

http://www.zdnet.com/blog/btl/comscore-android-captures-top-spot-in-us-smartphone-market/49992

Mango might end up being the awesome phone OS that nobody uses. Kinda of like the Kin, or the Zune.
@YaBaby
Because of too many iNaives like you.
Go ahead and site those surveys, when people see Mango in action they will see the light. You will be eating your words this time next year - bank on it.
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Seeing Mango
voyager529 7th Jun
@Mikroland:

I'm a Windows Mobile 6.5 holdout, because neither the RTM release, nor the NoDo release, nor the feature sheets I've seen for the Mango release, list that they've incorporated features that WM 6.5 has. Things like SMS Sync with Exchange 2010, USB mass storage mode, a file system explorer, tethering, and Swype came on my HTC HD2 out of the box, but were removed for WM7.

When Microsoft feels like re-adding those features (and ideally making it not-as-complicated to mod the ROMs), I'll consider trading up. For now, as long as the device is more limiting than the one I presently have, HTC did such a wonderful job with TouchFLO3D that I'm just fine where I'm at.

Joey
@YaBaby Not sure if it's true or not but but read a few weeks ago that Android is taking more users from WP7 than any other OS. Not Win Mobile, WP7.
@mikroland I personally hope that WP7 is a success as the competition will be good for the users of all the OSs but didn't we hear pretty much the same statements last year. Wasn't WP7 going to destroy the competition upon release?
Well at least they fixed the notifications system, even if it looks a lot like Android's. Notifications and the utterly retarded way they were implemented was one of a few reasons I switched to an Android phone.

The iOS platform is absolutely great, but it does have its quirks which can't be changed. At least on the Android device, the quirks I don't like can mostly, easily be changed by downloading an appropriate app (mail, sms, etc).

I'm liking the iMessage function, alas, closed to iOS users only. But at least now you'll have a good alternative to all those BBM die-hards to finally escape the 19th century of mobile phones!
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Good article & fast
Tom6 6th Jun
Hi happy
Thanks for a good article & released really fast too happy
Regards from Tom happy

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