Xerox rolls out 'green' paper; Will you buy it?

Xerox rolls out 'green' paper; Will you buy it?

Summary: Xerox on Monday announced a 'green' paper that promises to cut costs and environmental impact. The paper, dubbed the Xerox High Yield Business Paper, is designed for high-volume commercial printing (think bills and newspaper).

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TOPICS: Fiber, Printers, Software
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Xerox on Monday announced a 'green' paper that promises to cut costs and environmental impact.

The paper, dubbed the Xerox High Yield Business Paper, is designed for high-volume commercial printing (think bills and newspaper). But chances are good that it could be marketed to consumers at some point.

The benefits are clear: Xerox's paper uses half as many trees as regular paper, is 10 percent lighter than the alternative, and requires less water and chemicals. The paper also needs uses less fuel to produce. Xerox should find a receptive audience among direct-mail centers and bill, statement and invoice printers.

In a statement, here's how Xerox describes the process:

The pulp used for Xerox's uncoated 45 lb. text (17.7 lb. bond/67 gsm) sheet is produced by mechanically grinding wood into papermaking pulp instead of using the chemical pulping process traditional for producing digital business papers. The mechanical process converts more than 90 percent of wood weight to papermaking fiber, double the 45 percent yield from chemical pulping.

Xerox High Yield Business Paper has 10 percent more sheets per pound yet performs like 50 lb. text (20 lb. bond/75 gsm) made by a chemical pulping process, which is the most widely used type of paper for digital printing and copying. This reduces the cost per roll or 500-sheet ream, helping print providers increase profit margins.

With opacity - show-through resistance - equal to that of traditional 60 lb. text (24 lb. bond/90 gsm), the result is high quality, two-side printing where images and text on one side are barely visible from the other side of the paper.

The rub: Xerox's environmentally friendly paper isn't designed for documents you plan to archive. Xerox's paper has a brightness level of 84 on a scale of 100. The brightest paper is whitened with chlorine.

Xerox's effort will be a clear win for enterprises because they save money and a few trees. The real tell will be what happens when this paper goes consumer. Will consumers go for paper that's not as bright?

For more on green technology see Harry Fuller's new blog.

Topics: Fiber, Printers, Software

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6 comments
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  • What is the rag content?

    The rag content of the paper isn't mentioned. Hopefully its high enough that the paper isn't brittle like the recycled stuff. Color isn't as important to me most of the time as is the durability. Since Xerox is making it I'll bet it works a lot better than the eco-papers in a laser printer.
    Unc Al
  • cost will determine

    Most consumers don't care about brightness as long as it's reasonable.
    Most consumers wouldn't mind choosing a green alternative... IF
    Most consumers care in the end primarily about cost. In days gone by, green alternatives were marketed at higher prices... most consumers lose interest at that point. If these papers are acceptable, and the same or lower cost, they should be accepted just fine by consumers.
    shraven
  • ISO Brightness and technology

    I just retired from a 38 1/2 year occupation of making paper and I know from my years of educating myself in this field that it's not a new concept. Mechanically producing paper grade pulp has been around for many years and I forgot exactly how many. The machinery used obviously has been improved for efficiency and cost effectiveness. Industry can't afford to stand still if they intend to be competitive. As for the brightness, I DO mind using paper that is below 94 ISO. It makes for better readability as the inking compound has a better contrast. Chlorine (CL2) isn't used by mills that sell to the European market. Chlorine Dioxide (CLO2) is used instead. both derived from salt but they're not the same animal. Europeans refuse to purchase paper manufactured with it citing environmental and health concerns. Saving trees is a controversial subject since those who are educated in this area, and don't have blinders, know we have more trees now than we did back in the 1700-1800s. This is documented by the U.S. Forestry Service We, as a practice, planted more than we harvest for paper. It's managed as you would any other crop. So as a matter of fact, the Paper Industry has Tree Nurseries and can plant far more trees than you can save. If one doesn't mind a lower brightness and media contrast, then I can't a reason not to knock yourself out with it. It's one of the great attributes of the American ability to create choices in the market place.
    swampcat@...
  • Sure, why not?

    I agree with the previous commenter, that cost will be vitally important. But assuming that it doesn't cost much more than ordinary paper (and if their yield per pound of wood is higher, it seems likely that they can contain the cost), then absolutely: it's a clear win.

    The "paperless" society hasn't happened yet: while the amount of paper I produce is slowly dropping, it's not trivial. But the majority of that paper is *not* archival. I'd guess that for 90% of my uses of paper, a slightly less bright paper would be fine, provided that it's still reasonably clear and easy to read. Most of the time, I need functional, not beautiful. So relegating the super-white paper to being the special case seems reasonable to me...
    jducoeur
  • Message has been deleted.

    gnewsom
  • RE: Xerox rolls out 'green' paper; Will you buy it?

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