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Yahoo: comScore goofed on our June page views

By | July 27, 2010, 6:19am PDT

Summary: Yahoo said that a comScore error understated its page views and duration statistics for June.

Yahoo said Tuesday that a comScore error understated its page views and duration statistics for June.

Bottom line: Yahoo’s page views were down 4.7 percent compared to the 7.4 percent reported by comScore.

Here’s the table of the misstated traffic totals:

Add it up and comScore was off by about 1 billion page views.

Yahoo in a statement said it believes in comScore data and the research firm will correct the numbers in its next release of the traffic standings.

Related: Yahoo Japan picks Google as partner for search, ad delivery

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Topics

Yahoo! Inc., ComScore Networks Inc., Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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