Your next tablet computer will be circular

Your next tablet computer will be circular

Summary: TabCo sent ZDNet HQ a pizza in anticipation of a new circular tablet computing device. What does it mean?


Just when I think I've seen everything as a jaded tech reporter, someone goes and sends us a pizza as a press release.

The company: TabCo.

The pizza: pepperoni.

TabCo chief executive "Ian Quincy" -- in quotes because he's not on LinkedIn, and that's fishy for a CEO -- sent me (and I presume many other New York-based tech reporters) a little note yesterday explaining that his "tablet company" will be launching "some very new products this summer."

"Pizza is a New York City staple," he writes, "and I personally love the circular shape!"

The hints aren't lost on me. The pizza has arrived, with pepperoni arranged in a date (8-15-11) and a note taped to the top of the cardboard box notes that TabCo is "reinventing the wheel."

A few details about the note:

  • Partners are named: Twitter, Flickr, Yahoo, IMDB, Bing, Facebook, MSN
  • A circular menu is illustrated, with search, copy, cut, paste, apps and "select all" commands.
  • The Wikipedia entry for the film Inception is reprinted, along with a presumable peek at the tablet's menu bar, which includes the time, Wi-Fi, inbox unread count, volume and battery life meters.

With all of this manufactured mystery, I'm just going to have to call this the Lady Gaga of tablets. (DGui has a nice roundup of all the hints we know about this device so far; it could be Nokia.)

Who might this be? (The WhoIs entry for the company is thin.) And what's coming? I don't know, but I sure am hungry.

Topics: Hardware, Laptops, Mobility, Tablets

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • RE: Your next tablet computer will be circular

    Do consumers really want to grasp a giant circle? How can they hold this thing and not get the urge to fling it to their dog? It will be unique that is for sure. I guess at this point in the tablet game, if you can't beat them, and can't join, then screw with them and create something absurd.
    • RE: Your next tablet computer will be circular

      @Bates_ could just be a reference to the menus themselves, not the device. but it's clear that they want to emphasize that as a point of competitive differentiation.
      • RE: Your next tablet computer will be circular

        @andrew.nusca Touche! Regardless I am quite curious to see this device. I am almost hoping for a circular tablet, or a PIETAB if you will.
    • I can't wait to read the stories of all these tablets rolling off the table


      Though add a Kinect and you could have a virtual dartboard???

      Holy Cow - I'm gonna patent that idea!
      William Pharaoh
  • Message has been deleted.

  • RE: Your next tablet computer will be circular

    Very creative. You gonna eat all that?
  • RE: Your next tablet computer will be circular

    Perfect for viewing pie charts!
    • RE: Your next tablet computer will be circular

      @Jarhead5811 <br>Good one! :-)

      But it makes me wonder how you view your bar charts!
  • I'll take my tablet the way I order my pizza...

    David Grober
  • What's the stock price?

    Mentions of Partners such as "Twitter, Flickr, Yahoo, IMDB, Bing, Facebook, MSN" will raise the valuation price in the unregulated, secondary markets.

    Financial companies with early buy-ins & lots to gain will coincidentally have glowingly bullish, high-valuation reports from their analysis departments.
  • RE: Your next tablet computer will be circular

    This tablet has to be named Pi, doesn't it?
  • RE: Your next tablet computer will be circular

    Won't other tablet manufacturers sue because of the rounded edges? Companies like Bayer, Glaxo, Beechams...
  • Your next tablet computer will be made by INQ

    I think that TabCo will turn out to be INQ and they will be offering a tablet running either a custom OS or more likely Android running a UI layer that emphasizes circles.

    Their current UI uses circles as a theme and the Q in INQ is also a very circular graphic.

    Further to that, their CEO "I"a"N" "Q"uincy seems to use the same letters as the company name.

    Anyway, that's my prediction.