Apple moves into 2nd place in worldwide smartphone sales

Apple moves into 2nd place in worldwide smartphone sales

Summary: It is pretty amazing watching the growth of the Apple iPhone in the worldwide smartphone market and the latest Canalys Q3 2008 report shows that Apple is now number 2. Nokia continues to lead with a large percentage, but others are catching up fast. There is also some encouraging news for U.S. smart phone fans, like myself, as the numbers show the smartphone market in the U.S. has doubled since last year.

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Apple moves into 2nd place in worldwide smartphone salesIt is pretty amazing watching the growth of the Apple iPhone in the worldwide smartphone market and the latest Canalys Q3 2008 report shows that Apple is now number 2. Nokia continues to lead with a large percentage, but others are catching up fast. There is also some encouraging news for U.S. smart phone fans, like myself, as the numbers show the smartphone market in the U.S. has doubled since last year.

Global smartphone sales hit almost 40 million units in Q3 with growth in the U.S. and EMEA with a decline in the Asia Pacific region. Microsoft's share also increased as more and more Windows Mobile devices hit the market.

Nokia is the current leader at 38.9% (they had 52.9% in 4th quarter of 2007), Apple is now 2nd at 17.3% (they had 6.5% in Q4 2007), RIM is in a close 3rd at 15.2%, Motorola and HTC each have 5.8%, and others fall into the last 17%. I am not sure if Palm falls in this 17% because a few of their devices is made by HTC and it appears that this list shows the branded products like the HTC Touch Diamond. Next quarter the T-Mobile G1 should appear somewhere and may be a part of the HTC numbers. The G1 should show up in the OS Vendor numbers under the Linux category.

The BlackBerry Bold and Storm should be coming in the 4th quarter, along with the Nokia 5800 touch UI device so with no new iPhones coming it will be interesting to see the impact of these new devices.

Topics: HTC, Apple, Hardware, Mobility, Nokia, Smartphones

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14 comments
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  • Quite impressive!

    This is quite impressive for Apple to have achieved greater market share in Q308 that RIM BlackBerry in such a short amount of time! You're got to hand it to Apple to upset all the analsts once again...first they said that the iPod wasn't going to be a success, then that the premium retail stores were to be a sure disaster, and they can't possible be able to gain good market share in a 'saturated' industry with the iPhone. Congrats to Apple for showing that innovation prevails and can redefine industry segments!

    Peter J. Stewart
    Product Innovation & Management
    Premiere Global Services
    peter.stewart@...
    • Short term though...

      ...a big launch followed by an inevitable fall-back. Excpect Apple to be Number 4 or Number 3 at best for the next few quarters as RIM and Nokia release new phones.
      Sleeper Service
  • RE: Apple moves into 2nd place in worldwide smartphone sales

    Here's the thing: not very long after Apple introduced the iPod seven years ago -- that's right, seven. The millions of people who fell in love with this device were clamoring for a phone based on the same technology. Steve Jobs publicly averred, but people still wanted one. The hype that is so often attributed to Apple for the iPhone didn't start with Apple -- it started with people who wanted a phone like the iPod. And so it went. Now that the phone that so many wanted is here, it should no longer be a surprise that so many people have also fallen in love with it.
    SkateNY
    • So.....?

      So you're saying not to congratulate Apple on their success because people wanted it anyway; making it inevitable that their phone would sell? Is that the logic I'm hearing? Isn't that just good business? Why do so many people simply hate?....it cracks me up...can't say something nice, so you give a backhanded acknowledgement LOL
      ColDave
  • Bye bye...

    WinMo.

    It is being seen as the clumsy, ungainly, unusable junk
    that it is.

    Notice that no one ever writes about a WinMo killer
    because WinMo is already road kill.

    PlaysForSure, Vista, Zune, SPoT and now WinMo. Yup,
    that's about right. Another raving success for the
    BloatFarmers. (Did I mention Xbox and LiveSearch?)

    Every place the BloatFarmers have to compete away
    from the monopoly motherships, it is always the same:
    failure.
    Jeremy W
    • But but...

      No according to Steve Balmer:

      youtube.com/watch?v=C5oGaZIKYvo

      Oh the sweet sweet smell of Microsoft failure :)
      jeffathome
    • Yes, if this trend continues, WM will be dead in...

      [i]Microsoft?s share also increased as more and more Windows Mobile devices hit the market.[/i]

      WM gained 1.5% marketshare in a year so if the trend continues, what year will WM die? ;)

      The funny thing is that OS X gains 1.5% marketshare in a year and it is proof that Apple is the best. WM gains 1.5% marketshare in a year and everyone starts writing Microsoft's obit!

      As Sleeper Service wrote above, let's see what Q4 numbers are like. Q3 was a quarter where new Blackberries were announced which would lower demand for current Blackberries and a new iPhone was released which captured much demand that built up in Q2. Remember [url=http://community.winsupersite.com/blogs/paul/archive/2008/06/10/iphone-sales-in-q2-2008-yikes.aspx]Q2 numbers for the iPhone were disastrous.[/url] Average out the Q2 and Q3 numbers for the iPhone and the picture is still good, but no where near as good as some would make it out to be.
      NonZealot
      • WM Roadkill

        "WM gained 1.5% marketshare in a year so if the trend
        continues, what year will WM die?"

        Give it a year.

        MSFT was planning on selling 20mm units and missed by
        10% (18mm). RIMM, Apple, and Google will be eating into
        WM's marketshare quite deeply on a qtr to qtr basis. Watch
        this next qtr's results for the continuing trend.

        (It's inevitable due to the lack of anyone anywhere
        championing WM. In fact, it's the butt of much aggressive
        abuse. Oh yes, MSFT does champion their creation.)
        pk de cville
        • Missed targets

          [i]MSFT was planning on selling 20mm units and missed by 10% (18mm).[/i]

          True, a couple high profile WM devices were delayed which meant that WM sales only grew 40% instead of 50%. The funny thing is that MS missed their targets and still outsold the iPhone more than 2:1 in the same time period. :)

          [i]Watch this next qtr's results for the continuing trend.[/i]

          But the trend is that WM is [b]gaining[/b] marketshare and massively increasing sales. What you are hoping and praying for is that the current trend is [b]reversed[/b]. Focus on that before you start celebrating a continuing trend that doesn't exist.

          [i]It's inevitable due to the lack of anyone anywhere
          championing WM.[/i]

          Last year, 18 million people disagreed with you. :)
          NonZealot
    • Annnnnnd cue Dr. Pavlov's canine...

      nt
      Hallowed are the Ori
  • apple up 523%, RIM up 82%, Linux up 49%, Windows up 42%, symbian down 12%

    apple up 523%
    RIM up 82%
    Linux up 49%
    Windows up 42%
    symbian down 12%

    Overall the report says that Apple has in less than a year, from pretty close to zero, accelerated past Windows in market share.

    Microsoft and Linux have shown about 1% gain, RIM's increase is 5 times as big as either of these, so the main thing happening in the market is Apple's iPhone, then the RIM.

    They are eating Symbian's market share.

    Obviously extending this, Apple will be the biggest player, followed by RIM.

    Windows and Linux seem to be destined to be minor segments of the market.

    But there could be a Symbian backlash....

    Personally I don't really care, but if it means that all phones end up being as good as the iPhone, or actually the iphone itself (but at a lower price due to competition), then this is no bad thing at all: the consumer wins.
    stevey_d
  • To the iPhone/Apple haters....

    I say BWA-HA!!!!!
    GSavage777
    • RE: iPhone/Apple haters

      OH my, how mature, did you ever pass Grade 5, we have been out of touch since I moved on, and you are still pre-puberty from the sounds of it. I could be mistaken, but.....
      THX 1138
  • RE: Apple moves into 2nd place in worldwide smartphone sales

    So What?? I have used a number of makes going right to when the "Brick" was new tech, and I find that the only reason for many of the sales of newer phones is for "Techno Pride", more toys, the better off you are, etc.

    I have found good solid support in Nokia and Motorola, I don't need all the extras and because of this, smartphones serve no purpose for me. So if its' Apple or Blackberry, I just don't need it. To paraphrase an old B&W TV detective, "Just the basics, ma'am."
    THX 1138