CES 2010: Hey Nokia, HTC isn't going to let you rest in the low end market
One reason I really enjoy HTC's Android devices is because of their Sense UI that adds a LOT of functionality to the platform. Today at CES 2010 we heard from HTC that they are taking this experience to the masses in the form of the HTC Smart that runs HTC Sense on Qualcomm Brew Mobile Platform. This should be a wake-up call for Nokia that they cannot rest on their laurels even in the emerging and low end mobile phone market. This additional strategy makes perfect sense to me as HTC seeks to be one of the leaders in all areas of the mobile phone market. While I mostly write about smartphones here, there are millions and millions more people who could care less about all the capabilities of the smartphone that would be very interested in an easy-to-use, yet capable low cost phone running Sense UI.
- 2.8 inch QVGA touchscreen
- Bluetooth
- 256MB RAM
- 300 MHz processor
- 3 megapixel camera
These actually look like mid-range specs and are pretty attractive. Word is that this will appear first in Europe and Asia this Spring. I will be meeting with HTC today and will try to get more details and maybe some hands-on time with a HTC Smart device.