CES 2010: Hey Nokia, HTC isn't going to let you rest in the low end market

CES 2010: Hey Nokia, HTC isn't going to let you rest in the low end market

Summary: One reason I really enjoy HTC's Android devices is because of their Sense UI that adds a LOT of functionality to the platform. Today at CES 2010 we heard from HTC that they are taking this experience to the masses in the form of the HTC Smart that runs HTC Sense on Qualcomm Brew Mobile Platform. This should be a wake-up call for Nokia that they cannot rest on their laurels even in the emerging and low end mobile phone market. This additional strategy makes perfect sense to me as HTC seeks to be one of the leaders in all areas of the mobile phone market.

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One reason I really enjoy HTC's Android devices is because of their Sense UI that adds a LOT of functionality to the platform. Today at CES 2010 we heard from HTC that they are taking this experience to the masses in the form of the HTC Smart that runs HTC Sense on Qualcomm Brew Mobile Platform. This should be a wake-up call for Nokia that they cannot rest on their laurels even in the emerging and low end mobile phone market. This additional strategy makes perfect sense to me as HTC seeks to be one of the leaders in all areas of the mobile phone market. While I mostly write about smartphones here, there are millions and millions more people who could care less about all the capabilities of the smartphone that would be very interested in an easy-to-use, yet capable low cost phone running Sense UI.

Some of the known specs include the following:

  • 2.8 inch QVGA touchscreen
  • Bluetooth
  • 256MB RAM
  • 300 MHz processor
  • 3 megapixel camera

These actually look like mid-range specs and are pretty attractive. Word is that this will appear first in Europe and Asia this Spring. I will be meeting with HTC today and will try to get more details and maybe some hands-on time with a HTC Smart device.

Topics: HTC, Hardware, Mobility, Nokia, Smartphones, Telcos

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3 comments
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  • No smartphone for me...

    "that would be very interested in an easy-to-use, yet capable low cost phone"

    I'm not interested in paying an arm and a leg for a smartphone data contract.
    Tom12Tom
  • It's a fact . . .

    ... the all the techies, geeks, power users and various hardware/software fanbois who make up the *largest* percentage of the readers (and, certainly, posters) here on ZDNet aren't all that interested in low-end hardware. As evidence, I cite the fact that nobody has posted here on this thread, yet. Not even "Bitty" (aka NonZealot)!!!

    Although I am *not* the typical reader here (I am a HS dropout and a homeless guy living in Hawaii), I definitely can say a thing or two about the majority of those who *do* have a computer and so-called cell phone:

    They/we defintely would appreciate something that is inexpensive (both initially and considering TCO), easy-to-use, and good-looking. I use my three-year old RAZR to make phone calls (via VZW) and *occasionally* (once or twice a month) sent a text or take a picture.

    They/we do *not* need a keyboard or anything fancy with respect to hardware. Hell, I know that *I* don't even use half of my 1000 "anytime" minutes each month.

    IF HTC would work with VZW and give a phone that works seamlessly with Mac and/or a simple Address Book-*like* program (again, they/we are *not* geeks; we don't have to have Exchange/FMP/Outlook/yada yada support) ... and could pay *less* than the $60 a month that I already pay a month ...

    We'll, I'd buy it in a hot second.


    Local "copper"-based phone companies (I know that Verizon/GTE/HawaiianTel did/do) have very basic (called "lifeline") plans to accommodate low-income people. A similar *wireless* plan for poor people --- much like myself --- along with a decent *cheap* phone seems like a no-brainer.

    I'm *not* an Apple Fanboi. I'll use whatever I *have* to get the job done. Back when I was *really* down and out, I'd use whatever computer and phone I had to, using friend's landlines, cells, computers and, occasionally, the public library and pay phone.

    40 dollars a month, and an arm and a leg for the occasional text message ... I would wait in line. After all, I've got plenty of time --- and I'm homeless.
    brian ansorge
  • RE: CES 2010: Hey Nokia, HTC isn't going to let you rest in the low end market

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    NatalieSmith1