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For mobile video viewers, size does matter

By | August 11, 2010, 10:13am PDT

Summary: As the high end smartphones seem to be getting larger with full touchscreen, people are watching more video on the go. Data collected during the recent World Cup soccer tourney shows that large screens were preferred over smaller ones.

MobiTV sent along a press release reporting on their latest subscriber data and it pretty clearly confirms that for watching media on your smartphone size does indeed matter. MobiTV is a streaming video content service that is available on selected AT&T, Verizon, Sprint, T-Mobile, and other carrier phones and as I mentioned in my Samsung Vibrant review their latest client is actually quite good on the Android platform. MobiTV powers the SprintTV service that I have come to find extremely valuable for long road trips with my kids and for enjoying the World Cup while in the office and on the road.

The FIFA World Cup was watched by millions of people around the world and according to MobiTV’s data those with larger displays on their smartphones watched for longer periods than those with smaller screens. MobiTV reports they delivered more than 100 million minutes of coverage from ESPN Mobile TV with 100 percent uptime. Here is what their data showed:

  • 5 inch screen - 118.2 average minutes viewed
  • 4 inch screen - 102.2 average minutes viewed
  • 3 inch screen - 67.4 average minutes viewed
  • 2 inch screen - 61.1 average minutes viewed

I am not sure what device(s) was considered for the 5 inch screen data and requested this information to give me a clearer picture here, but as you can see there is quite a difference between the 4 inch and 3 inch sizes. The 4 inch devices are those like the HTC EVO 4G, Droid X, and HTC HD2 while most every other smartphone today falls in the 3 inch range (3.1 to 3.7 inches).

A coworker has an iPhone 4 and I do think the display is incredible, but I honestly find my 4.3 inch EVO 4G display to be better for watching movies and video content. The kickstand on the EVO 4G is also a major bonus for watching extended periods of video content.

The MobiTV data also showed that Android users led the pack with an average of 125.7 minutes per viewer. BREW and Palm were second with 84 minutes, the iPhone third with 77.8 minutes, RIM BlackBerry devices fourth with 65.4 minutes and Windows Mobile with 62.7 minutes.

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".
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RE: For mobile video viewers, size does matter
nightbirdsf Updated - 11th Aug 2010
Yeah, my phone bill isn't large enough. Another $10/month will help. :)

But seriously, I'm on Verizon. How does this work with my 5GB/month bandwidth cap?

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