Microsoft and Nokia announce my dream partnership so why aren't you all happy?

Microsoft and Nokia announce my dream partnership so why aren't you all happy?

Summary: Microsoft and Nokia announced they are partnering to bring Windows Phone 7 smartphones and services to the world. I must be dreaming and cannot think of a better strategy for both companies at this time.


I am probably one of the very few people in the entire world that have a passion and love for both Windows Phone 7 and Nokia smartphones. In the past I have taken criticism from parties in both camps for my choices, yet today my dream came true (I still have to pinch myself) and Microsoft and Nokia announced a strategic partnership where we will eventually see Nokia hardware running Windows Phone 7.

I know that fans of both these camps will say I am an idiot and this whole idea is stupid and won't lead to anything fruitful. They will say it is a desperate act of two long time smartphone companies trying to figure out some way to compete with Android and iOS. You might picture Microsoft and Nokia as two old retired super heroes huddled over in the corner with their wrinkled capes on trying to figure out how to best fight the bad guys while iOS and Android lead the group to victory. Well, I think those two old super heroes just put together their wonder twin powers and will join the Justice League when the first Nokia WP7 device launches.

As you may know I am the editor of the Nokia Experts website and write there as a venue to express my passion for Nokia products. I seriously considered giving up that site at the end of 2010 after attending Nokia World and not seeing much innovation or forward thinking coming out of Nokia. Symbian^3 fixes some UI issues in the Symbian OS, but as Stephen Elop even said it doesn't even come close to competing what we see in iOS and Android. It is very customizable and like other Nokia fans I tried to justify its existence beyond what it really deserves. I purchased an orange Nokia N8 and the hardware is fantastic with innovations in it not seen on any other device, but the UI is not competitive with the latest and greatest smartphones.

Windows Phone 7 is relatively new to the smartphone world and if you read in nearly every review on the Internet the author's generally love the operating system. It is fun, fast, stable, and unique. It is not perfect, but neither is any other smartphone operating system. Developers are actively rolling out applications at a rate exceeding 400 apps a week in the Marketplace so this OS is going places. The current hardware is a bit lame with HTC and Samsung basically just adding the OS to existing devices. As I just wrote, Dell has a great device in the Venue Pro, but earlier builds seemed to have issues.

Here is my breakdown of what each company brings to the partnership and why I am so excited:

  • All cameras in Microsoft's smartphones have sucked, but Nokia rules the world with Carl Zeiss optics and imaging technology that rivals high end dedicated cameras
  • Nokia has the ONLY penta-band smartphones so it doesn't matter who your GSM carrier is you can get 3G data support (this includes T-Mobile's special 1700 MHz band)
  • Nokia brings hardware with aluminum colored bodies, Gorilla Glass, HDMI out, USB on-the-go, amazing RF reception and call quality, long battery life, and more
  • Windows Phone 7 is amazingly fast and responsive while also being unique
  • Windows Phone 7 is rock solid stable and after using it since July 2010 I can confirm it is the MOST stable mobile operating system I have ever used
  • Windows Phone 7 gaming rocks, Zune is fantastic, multiple Exchange support is solid, Office integration is great, and developers are building apps
  • Email on Symbian blows, but on Windows Phone 7 it absolutely rocks and I prefer to use my WP7 smartphone for email handling over even my Outlook desktop client

If Nokia and Microsoft can combine all of these great things that each brings to the table, please explain to me how this can be a bad thing.

According to the press release, this is what the proposed partnership consists of:

  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.

So, as you can see there are some positive aspects of Symbian that will be adopted in Windows Phone 7, including the fantastic Ovi Maps capability. Nokia will also help with services, which is excellent because right now there is a fragmented Windows Phone 7 service experience that needs to be addressed to have a global impact with Windows Phone 7.

HTC and Samsung have shown that you can succeed with multiple platforms so I don't know why people think this kills off Nokia and other platforms they want to support. I also think this deal helps push HTC, Samsung, and others to step up the game for quality Windows Phone 7 devices.

Microsoft and Nokia just saved me lots of money as I no longer see any reason for me personally to buy an iOS, BlackBerry, webOS, or Android smartphone since a Nokia Windows Phone 7 device will meet and exceed all of my needs and desires. I will still test out these other platforms, but I can't see them offering anything this partnership platform won't. Apple and Google may not be nervous about this announcement, but HP and RIM might want to think hard about their future plans.

Topics: Smartphones, Hardware, Microsoft, Mobility, Nokia, Operating Systems, Software, Windows

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  • Completely Agree...

    This is a perfect merger. WP7 OS on nokia harware will definetly shake up the mobile landscape. And as more people try the WP7 OS they will realize what a gem it is! The current WP7 harware lineup is lame, including the Dell Venue Pro (crappy camera, and 256MB of RAM). I'm really looking forward to the first crop of devices...

    8-12MP Carl Zeiss Camera
    HDMI out
    Amoled screen
    Best 3g radio of any phone period
    Colored aluminum case
    Windows Phone 7 OS


    Note: For those who keep saying Nokia should have gone with Andriod... WP7 just has more to offer in the short and long term.
    • Well, it WILL shake up the moboile landscape, and it WILL sell more WP7

      phones. The big question is if it will stop the slide for Nokia, or if it will even increase the slide. In Europe (and other places), Microsoft is not very popular, so, it could HURT Nokia in Europe.<br><br>You can bet that they broke out the Champaign at Apple today. This is a huge plus for Apple.
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        @DonnieBoy - truthfully, Microsoft is very popular in Europe. More so than any other company. Macs are less popular in Europe than windows PC's. As a matter of fact the windows live suite and social network on MSN are more popular in Europe that in USA. Check you facts.
      • DonnieBoy, you can spin it anyway you want, you're not

        fooling anyone but yourself.

        Did you notice that Apple moved up there exclusitivty deal with AT&T a year earlier then signed on, so as to get the iPhone on Verizon? Is it a coincidence that it was done right after the release date of WP7? This is the [i]last[/i] thing that Apple wanted.

        And guess what? MS is popular:

        So it's only going to help Nokia, and Google was desparate/worried enough to offer Nokia [i]tons[/i] of money, too. Google wouldn't even care to do that unless they felt Nokia/WP7 would hurt Android sales.

        The only thing for certain is that Apple is neutral, while Page and Brin are throwing chairs around their offices.
        John Zern
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        Check your facts... Ms is very popular in europe. And why would Apple be happy the competition just got alot stiffer?
    • Ha ha ha ha ha ha ha hahaha hahah ha ha LOL


      I could not stop laughing after hearing the news and you are making me continue the laugh. 2 desperate failed companies trying to regain the top spot and they need 2 years for the merger to be any fruitful! Yeah good luck with that and the next memo would say, our competitors in Google and Apple have so advanced systems and how did we sleep and allow this. Enjoy!
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        Companies with resources such as Microsoft and Nokia in a "desperate (as you termed it)" position are a very real threat to market leaders. Google and Apple better stay on top of their game, or they will get passed by (it would not be the first time MS has surpassed a market leader and won't be the last time)
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        Yes, it is foolish to think that MS could crack an existing market, why with its puny resources and short-term outlook. Just ask Apple, Novell, Netscape, Sony & Nintendo, ... should I continue, troll?
    • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?


      Dream Team for me too!

      I think I the future of my next cellphone has just been unveiled. Have always loved Nokia hardware, and combined with WP7 I will be all over that at the end of my next contract.
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        @SlithyTove WP7 was not selling well, even with the huge investment in design and public relations. Maybe they can sell thanks to Nokia. Maybe Nokia will find out that versions with other OS'es sell better. It is not exclusive, I understand.
        Before they can start selling however the effect of the announcement will long be gone. And, I think everybody must admit Apple is much better in creating a hype. Hopefully they do not start selling it like Windows is sold to private persons, practically having the alternatives blocked.
    • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

      Donnie, Europe is more than UK. Do you know why did EU went after Microsoft. Please stop talking about things that you don't know. Please. Also DT claims WP7 phones are selling excellent in Germany.
      Ram U
      • Buying market share

        @Rama.NET It's always possible to buy market share like with the Xbox which has a negative price.
    • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?


      At least Android, MeeGo, and Symbian are open source, WP7 and iOS not so. Open source looses with this deal :(
      • RE: Microsoft and Nokia announce my dream partnership so why aren't you all happy?

        @vingjr It is not a sign of strength. People reunite if they feel week. Either Nokia and the mobile department of MS can see some burning if they look good. Losing the mobile market may threaten the MS monopoly on the private user market.

        But cooperating may make them somewhat stronger. But both have a week image about innovation. What will be the combined image?
    • Yep ! Android will be the new WinMo.

      @C#2010 MS + NOKIA for Mobile = MS + IBM for PCs. As happened for PC's, Apple will struggle with it's own HW + SW issue for Smartphone's as well and will become a Appleophobic Phone in next couple of years.

      WP7 will be the Windows for Smartphones. MS did it once again.

      Nokia is just another Palm. WP7 will be ruling the mobile space for next couple of decades.

      Nokia will be the New DELL for Mobile space.
    • nokia n8 wp7 possible or not


      whether its possible for nokia n8 installing or upgrade this wp7 please give me answer my email:
    • nokia n8 are possible to upgrade wp7

      i am using nokia n8 right now nokia are collaboration with microsoft whether possible upgrade WP7 please give the answer my email : thanku
  • WP7 only?

    Well it is a start for Nokia, but the CEO should have gone even further by opening up the phones to Android !!.

    So now it looks like they are still going forward on MeeGo which is late.
    • Nah

      @grimesdr Android would just be a me too approach for Nokia and they know that.

      For MS this could be the modern day equivalent to the IBM deal and Apples worst nightmare.
      • ANY other phone manufacturer can run also run WP7, so, WP7 is also a

        "mee too" kind of thing. Apple is actually rejoicing right now, they could have gone with Android. Apple would much rather have two weak competitors than one strong one. You can bet that Steve Jobs broke out laughing when he heard this!!