Nokia lays out its 2010 plan with exciting devices and user experiences to come
Michael Gartenberg posted his weekly Entelligence column over on Engadget and this week his focus was on the future of Nokia. I then put together a response blog post on Nokia Experts addressing each area that Michael focused on. Just a couple hours after my post went live Nokia issued a press release laying out their key plan for 2010. As stated in their plan they plan to hold onto their current market share and stem the decline seen in the last couple of years, while also bringing out at least three milestone devices. Two of these will be Symbian-based (Symbian Foundation that is) and one will be a Maemo 6 device. Check out All About Symbian for a more in-depth look at the announcement, along with more slides from the press release.
Regarding devices and services, the press release contains the following statements:
- Improve our user experience;
- Re-engineer our Symbian user interface; deliver a major product milestone before mid-year 2010, and another major product milestone before the end of 2010;
- Deliver our first Maemo 6-powered mobile computer, with an iconic user experience, in the second half of 2010;
- Significantly increase the proportion of touch and/or QWERTY devices in our smartphone portfolio;
- Scale up our Services business by expanding geographically and in partnership with more operators;
- Provide third party developers with better tools to create applications and content for our Ovi ecosystem;
- Further optimize the industry's lowest cost end-to-end business model in Mobile Phones; and
- Continue to build on our affordable and localized services offerings for emerging market consumers.
Nokia personnel are intelligent and see what Apple and Google are doing with their operating systems. While it may seem like they were ignoring what was going on, turning a ship the size of Nokia takes a bit of time. I believe we will see some great things from both Nokia and Microsoft in 2010 in the mobile space and am excited about the future of both companies and their smartphones.