Nokia with Windows Phone 7 continues fragmented service offerings

Nokia with Windows Phone 7 continues fragmented service offerings

Summary: There are indications that Nokia may adopt Windows Phone 7 and as a US fan that is great. However, service support across the world is very broken for Windows Phone 7 and that won't help Nokia outside the US.


Tomorrow we will hear about Stephen Elop's strategy for the future of Nokia and there is quite a bit of speculation that he might actually work with Microsoft to release Windows Phone 7 Nokia devices. As readers here know I am a fan of Windows Phone 7, but still find this move by Nokia (if this is the way things go) interesting because it addresses the US market while creating more fragmentation than if they were to adopt any other platform or move MeeGo forward.

Windows Phone 7 is a wonderful experience, if you live in the United States. Outside the US, the total experience is broken due to limitations of the Zune Marketplace as you can see in this Zune Marketplace availability matrix. Note that the US is the only country that is fully supported with the UK the next closest country in terms of feature support. Nokia already has services that are limited by geographic regions (Ovi Music for one) and even their device software updates are rolled out based on where you live. Adopting Windows Phone 7 continues one of the major sources of frustration that I have with Nokia and really only helps those in the US.

The thing about the United States is that Android, iOS, and BlackBerry rule the market here and Nokia is non-existent. Windows Phone 7 is new and fresh, but so far adoption seems to be rather low. I am not sure hardware from a company that people remember here as being solid, free, and basic improves either Nokia or Windows Phone 7 in the US. Of course, enthusiasts like me would buy one in a second since I think most of the Windows Phone 7 hardware is simply revamped existing devices and Nokia might finally bring a device with excellent optics to the mix. However, how many people are there like me that like Windows Phone 7 and Nokia?

Does Nokia really want to become another HTC or Samsung and be the maker of devices with multiple platforms? Hmm, maybe they do since both of these companies are doing extremely well in the mobile space right now. I am all for this strategy and sticking with an untested MeeGo seems more risky than going with Windows Phone 7 so why not, let's go for it Stephen.

Topics: Mobility, Microsoft, Nokia, Operating Systems, Software, Windows

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  • Figures - Nokia always picks the failing ship

    Symbian and now Windows Mobile....

    Fitting - a dying hardware vendor using a dying and DOA Mobile OS.

    They would be better served by adopting Android like Motorola. That strategy seems to be working well for them.
    • Well, a little cruel, but, you hit the nail on the head.

      Though I think that Nokia could afford to create a differentiated offering with MeeGo, and port the Dalvik application environment to it.
    • RE: Nokia with Windows Phone 7 continues fragmented service offerings

      I agree: lame old hardware + new unproven software can't win anything.
      Linux Geek
    • RE: Nokia with Windows Phone 7 continues fragmented service offerings


      When you say the failing ship are we talking about Symbian which is still the dominant OS in the world even after 10 years?

      Sleeper Service
  • Zune Marketplace

    Well given they closed their Ovi Music store subscription service, then it wouldn't be a big surprise if the big tie-up between these two was to share a music store.

    And I'm betting his strategy is to stop Nokia f***ing around and get on to develop their Symbian 4, 5, 6, ...7 etc.

    Which is what they should have done if they didn't keep trying to switch directions every year.

    Really there's no problem with Nokia that a little focus wouldn't fix.
    • Yes, focus would be a big help, the problem for Nokia is WHERE to focus!!!!

  • I still think that MeeGo with the Dalvik application environment would be

    Nokia's best way forward in order to differentiate their offerings, and also join an ecosystem. The joining of two losers very rarely creates a winner. Now, of course it would be great for Microsoft to get another hardware manufacturer making a WP7 phone, especially given Nokia's ability to do great phone designs.
  • Fragmentation is the least of WP7 issues

    With news that an update is another month off, very little app support or app updates, and no major phone being the flagship phone for WP7, why should we care about fragmentation?
    I am heading over to AT&T today to get my iPhone back on my account because of the lack of support Microsoft is giving something they have been bragging up for a year now.
    The "update" the OS will, or might or should, be getting has crap in it that should have been there from the start. Then MS brags about a major update in the fall when they can't even pick a time for a small feature update.
    Microsoft needs to get out of the mobile field and stick to PC's and cloud.
    Between a lack of support for their new mobile OS and lack of tablets, Microsoft is proving yet again they are behind the curve and have no clue how to get back on track. Stick to what they do best, enterprise and PC's.
  • MS fumbled the ball, but it can still get points

    @Geekahertz While I agree with the points you make about MS dropping the ball on updates I am not yet ready to throw in the towel on WP7. I could argue that for a R1 product, it has a lot of great features and a pleasing UI. The UI is why I stick around anyway. I could argue that no R1 product produced by any major party has had everything its fan base has "screamed" for.
    That being said, it is hard to advocate for a platform that has so many "public" holes in functionality. Whether all/any of those functions are really required by the user, that is a different discussion. It seems since the days of Vista (post SP1) a good anti-marketing campaign seems to outweigh any decent product. Not to mention the rabid fanaticism that seems to have permeated all sectors of the tech industry. I for one can appreciate Apple and Google "products", but don't find that they intuitively work for me. MS comes closer with some of their products, but their tablet strategy is lacking in the short term. I am optimistic about Win 8 SOC systems though.
  • WP7 has a nice UI, but... others have said, it's missing too many things for me to consider as my primary phone.<br><br>Maybe I'll look at it again a year or two from now after a few updates to the platform.....that is, if MS makes it snappy and they finally get around to updating it.