Should RIM adopt Android or Windows Phone to stay alive?

Should RIM adopt Android or Windows Phone to stay alive?

Summary: RIM's smartphone market share continues to decline and nothing new is coming until at least the end of 2012. What should they do to stay relevant in today's fast moving mobile world?

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It's a bit sad to see the continued fall of the old kings of mobile with Palm out of the game and RIM struggling to find its place in the modern era of smartphones. There was some excitement yesterday when rumors floated that Samsung was looking to buy RIM, but Samsung quickly announced there was no truth to the rumor. Peter Rojas started a discussion on GDGT stating that RIM should abandon BB OS 10 and adopt Android or Windows Phone.

RIM was present at CES 2012 last week, but was just promoting apps on their devices and most of them just cannot compete with what we see on iOS, Android, and Windows Phone. They have stated that BB OS 10 will be coming at the end of 2012 to new hardware, but you have to wonder if they can stay competitive all year with existing hardware as the mobile space continues forward at a fast pace.

As Peter points out, even though Windows Phone is a stable, fast modern smartphone platform with over 50,000 apps it still can't seem to gain much traction in the marketplace as iOS and Android dominate the wireless carriers. webOS was also a very nice smartphone OS and it failed. RIM needs more than just a possible new OS coming in about a year to stay in the game.

What do you think of Peter's thoughts and proposed options for RIM to succeed? I tend to agree with him that it is likely they will stick to their guns and continue down the current path.

Topics: Security, Microsoft, Mobility, BlackBerry, Smartphones, Windows

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  • RE: Should RIM adopt Android or Windows Phone to stay alive?

    Most people now view RIM as hurting company. I would not want to see Windows Phone 7 associated with BlackBerry. To do so, that would tarnish Microsoft and the WP7 brand name. Best course of action for RIM is to just hold out for another year. That's about how long it would take to get any other OS onto their phones.
    Loverock Davidson-
    • RE: Should RIM adopt Android or Windows Phone to stay alive?

      @Loverock Davidson-
      +1, and at the same time we don't want to see BlackBerry as another Android Device because RIM can't take competition from already established Android brands especially from Samsung.
      Ram U
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @Doctor Demento
        Next Mac should run Windows, lol
        MacOs is just a pile of crap old NIX platform stuck to great hardware.
        @global.philosopher
        Its not free when 70% of them need to pay royalties to MSFT

        Concerning the thread, i think BB should do exactly as its doing, its own os. Unless it has resources as Samsung to do all 3 oses.
        Se3ker
    • RIMM had a chance

      @Loverock Davidson- If they had adopted Android a year ago they might have had a shot. Their money won't hold out long enough to do it now. And Windows Phone is just a stupid idea. What RIM needs to save their company is not to port to the only OS that's less popular than they are. Three turkeys don't make an eagle either.

      Put Nokia, RIM and Windows Phone in the same room and it's enough negative energy to bend spacetime.
      symbolset
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @symbolset

        If they had adopted Android last year they would already be bankrupt and the company would no longer exist. The reason why people buy Blackberries is precisely because they don't want Android, turning itno the very thing that your customers are tying to avoid is the surest path to death.

        The suggestion of RIM adopting another platform makes about as much sense as saying that the next Mac should run Windows.
        Doctor Demento
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @symbolset
        RIM is still profitable. If they continue to "lose" money at the current rate, they will survive forever.
        x I'm tc
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @symbolset Adopting Android is a short term strategy for any company. Android's is the free OS and most people only care about getting a decent phone as cheaply as possible. Unless you have a competitive advantage such as Samsung wiht cheap labour and core Korean market as its base then no company will survive. We are seeing the PC indistry being replayed again in the mobile indistry. Most companies who adopted DOS/Windows fell by the way side...even HP and DELL are living on borrowed times. By taking Android BB would survive for a little longer based on its brand but eventually the Android brand consumes the BB brand and people don't care about BB...they only look for Android. That is the delima for most OEM's who adopt Android and WM7/8. Their brand becomes irrelevant and value only follows the brand..not the hardware.
        global.philosopher
    • RE: Should RIM adopt Android or Windows Phone to stay alive?

      @Loverock Davidson-

      Can't Tarnish WP7's name; it's already DOA. 1.5% of smartphone sales is not a good sign when it's been stagnant (or decreasing) since it's inception.
      itguy10
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @itguy10 - How was Android doing 14 months after it's first release, back when it was trying to be a knock-off Blackberry-like OS?
        bitcrazed
      • Look at wher Android is going

        @itguy10
        I thought this was inetersting

        //technolog.msnbc.msn.com/_news/2012/01/18/10181413-apple-closes-in-on-android-nielsen

        But then, you never really do know about anything you talk about
        William Farrel
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @itguy10

        I agree with you .. ya I know wtf .. right ??
        but WP7 is not making much headway, and android is activating 700,000 new phones a DAY !! and 3,700,000 over Christmas, now that is a lot and as better phones are coming out almost on a weekly basis, WP7 will have a huge up hill battle to gain ground in this market.
        BUT ... !! when win8 finally surfaces, and if it is all it is supposed to be, then WP7 will have a much better chance to finally take hold and gain some significant ground.
        If Win8 is crap (I hope not ..) then WP7 will not have is true desktop companion that it will need to make people jump ship ..
        CND-Dude
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @itguy10 Those are lies perpetuated by the likes of Google and Crapple. Just because they are putting out pieces of crap doesn't mean that WP7, the best mobile OS, is not enjoying higher marketshare than the losers want to list. mirosoft eas the first to sell 2 million licenses, which means that WP 7 hit 2 million users faster than Hemorrhoid, or Crapple!
        Stephen-B
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @itguy10.. You are expecting high volumes when there were only 3 phones on the market with WP7? While dozens of Droid devices come flooding in.. WP7 has quite a hill to climb, but the real test will begin this year.
        krustykanuck
    • RE: Should RIM adopt Android or Windows Phone to stay alive?

      @Loverock Davidson- WP7 should adopt Android LOL.
      LarsDennert
  • RE: Should RIM adopt Android or Windows Phone to stay alive?

    Not necessarilly.

    What RIM really need to do is get a CEO...yes...JUST ONE...who really knows his/her way around. The current "twins" running the show long ago lost sight of what users want. They have been way behind the curve in bringing out devices that can compete with offerings from other makers.

    It's time to suck it up boys, and admit that you have screwed up. Time to bring in some fresh blood before it's too late...and all that stock you own isn't worth the paper it's printed on.
    IT_Fella
    • RE: Should RIM adopt Android or Windows Phone to stay alive?

      @IT_Fella I hear Andy Lees isn't real busy at the moment. ;-)
      symbolset
  • RE: Should RIM adopt Android or Windows Phone to stay alive?

    To answer the question posed by the title no. RIM does not have great hardware it would be like putting a Yugo engine in a Geo Metro.
    bibleverse1
    • RE: Should RIM adopt Android or Windows Phone to stay alive?

      @bibleverse1

      And yet RIM hardware has the lowest failure rate of any smartphone manufacturer, explain that.
      Doctor Demento
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @Doctor Demento
        I've been supporting blackberries for years...they have all sorts of issues including both software and hardware. I'd love to read the numbers you mention but fail to prove.
        kstap
      • RE: Should RIM adopt Android or Windows Phone to stay alive?

        @Doctor Demento It can't be, as Nokia is the best smartphone maker. I would never buy a RIM device over a Nokia Windows Phone 7 device. It's the combination of the Number one OS, and the number one hardware that will make Nokia the phone to have!
        Stephen-B