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Should RIM adopt Android or Windows Phone to stay alive?

By | January 18, 2012, 8:35am PST

Summary: RIM’s smartphone market share continues to decline and nothing new is coming until at least the end of 2012. What should they do to stay relevant in today’s fast moving mobile world?

It’s a bit sad to see the continued fall of the old kings of mobile with Palm out of the game and RIM struggling to find its place in the modern era of smartphones. There was some excitement yesterday when rumors floated that Samsung was looking to buy RIM, but Samsung quickly announced there was no truth to the rumor. Peter Rojas started a discussion on GDGT stating that RIM should abandon BB OS 10 and adopt Android or Windows Phone.

RIM was present at CES 2012 last week, but was just promoting apps on their devices and most of them just cannot compete with what we see on iOS, Android, and Windows Phone. They have stated that BB OS 10 will be coming at the end of 2012 to new hardware, but you have to wonder if they can stay competitive all year with existing hardware as the mobile space continues forward at a fast pace.

As Peter points out, even though Windows Phone is a stable, fast modern smartphone platform with over 50,000 apps it still can’t seem to gain much traction in the marketplace as iOS and Android dominate the wireless carriers. webOS was also a very nice smartphone OS and it failed. RIM needs more than just a possible new OS coming in about a year to stay in the game.

What do you think of Peter’s thoughts and proposed options for RIM to succeed? I tend to agree with him that it is likely they will stick to their guns and continue down the current path.

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".
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RE: Should RIM adopt Android or Windows Phone to stay alive?
HackerJ 20th Jan
Everyone should just adopt the Micr0$uck$ LoseDoze Fone Operating System (O/S). Since M$ invented the internet, the personal computer, the GUI O/S, and everything in between, why wouldn't you go with the technology INNOVATOR?
Most people now view RIM as hurting company. I would not want to see Windows Phone 7 associated with BlackBerry. To do so, that would tarnish Microsoft and the WP7 brand name. Best course of action for RIM is to just hold out for another year. That's about how long it would take to get any other OS onto their phones.
@Loverock Davidson-
+1, and at the same time we don't want to see BlackBerry as another Android Device because RIM can't take competition from already established Android brands especially from Samsung.
@Doctor Demento
Next Mac should run Windows, lol
MacOs is just a pile of crap old NIX platform stuck to great hardware.
@global.philosopher
Its not free when 70% of them need to pay royalties to MSFT

Concerning the thread, i think BB should do exactly as its doing, its own os. Unless it has resources as Samsung to do all 3 oses.
0 Votes
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RIMM had a chance
symbolset 18th Jan
@Loverock Davidson- If they had adopted Android a year ago they might have had a shot. Their money won't hold out long enough to do it now. And Windows Phone is just a stupid idea. What RIM needs to save their company is not to port to the only OS that's less popular than they are. Three turkeys don't make an eagle either.

Put Nokia, RIM and Windows Phone in the same room and it's enough negative energy to bend spacetime.
@symbolset

If they had adopted Android last year they would already be bankrupt and the company would no longer exist. The reason why people buy Blackberries is precisely because they don't want Android, turning itno the very thing that your customers are tying to avoid is the surest path to death.

The suggestion of RIM adopting another platform makes about as much sense as saying that the next Mac should run Windows.
@symbolset
RIM is still profitable. If they continue to "lose" money at the current rate, they will survive forever.
@symbolset Adopting Android is a short term strategy for any company. Android's is the free OS and most people only care about getting a decent phone as cheaply as possible. Unless you have a competitive advantage such as Samsung wiht cheap labour and core Korean market as its base then no company will survive. We are seeing the PC indistry being replayed again in the mobile indistry. Most companies who adopted DOS/Windows fell by the way side...even HP and DELL are living on borrowed times. By taking Android BB would survive for a little longer based on its brand but eventually the Android brand consumes the BB brand and people don't care about BB...they only look for Android. That is the delima for most OEM's who adopt Android and WM7/8. Their brand becomes irrelevant and value only follows the brand..not the hardware.
@Loverock Davidson-

Can't Tarnish WP7's name; it's already DOA. 1.5% of smartphone sales is not a good sign when it's been stagnant (or decreasing) since it's inception.
@itguy10 - How was Android doing 14 months after it's first release, back when it was trying to be a knock-off Blackberry-like OS?
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Look at wher Android is going
William Farrel 18th Jan
@itguy10
I thought this was inetersting

//technolog.msnbc.msn.com/_news/2012/01/18/10181413-apple-closes-in-on-android-nielsen

But then, you never really do know about anything you talk about
@itguy10

I agree with you .. ya I know wtf .. right ??
but WP7 is not making much headway, and android is activating 700,000 new phones a DAY !! and 3,700,000 over Christmas, now that is a lot and as better phones are coming out almost on a weekly basis, WP7 will have a huge up hill battle to gain ground in this market.
BUT ... !! when win8 finally surfaces, and if it is all it is supposed to be, then WP7 will have a much better chance to finally take hold and gain some significant ground.
If Win8 is crap (I hope not ..) then WP7 will not have is true desktop companion that it will need to make people jump ship ..
@itguy10 Those are lies perpetuated by the likes of Google and Crapple. Just because they are putting out pieces of crap doesn't mean that WP7, the best mobile OS, is not enjoying higher marketshare than the losers want to list. mirosoft eas the first to sell 2 million licenses, which means that WP 7 hit 2 million users faster than Hemorrhoid, or Crapple!
@itguy10.. You are expecting high volumes when there were only 3 phones on the market with WP7? While dozens of Droid devices come flooding in.. WP7 has quite a hill to climb, but the real test will begin this year.
@Loverock Davidson- WP7 should adopt Android LOL.
Not necessarilly.

What RIM really need to do is get a CEO...yes...JUST ONE...who really knows his/her way around. The current "twins" running the show long ago lost sight of what users want. They have been way behind the curve in bringing out devices that can compete with offerings from other makers.

It's time to suck it up boys, and admit that you have screwed up. Time to bring in some fresh blood before it's too late...and all that stock you own isn't worth the paper it's printed on.
@IT_Fella I hear Andy Lees isn't real busy at the moment. wink
To answer the question posed by the title no. RIM does not have great hardware it would be like putting a Yugo engine in a Geo Metro.
@bibleverse1

And yet RIM hardware has the lowest failure rate of any smartphone manufacturer, explain that.
@Doctor Demento
I've been supporting blackberries for years...they have all sorts of issues including both software and hardware. I'd love to read the numbers you mention but fail to prove.
@Doctor Demento It can't be, as Nokia is the best smartphone maker. I would never buy a RIM device over a Nokia Windows Phone 7 device. It's the combination of the Number one OS, and the number one hardware that will make Nokia the phone to have!
@bibleverse1

Obviously you've never picked up or or ever used a BB, especially the Torch, Bold series or the Playbook. Stellar Hardware. Software has been questionable as of late, but the QNX acquisition is the best thing they could have ever done and will help hugely in the next year or so. I hate it when people have no idea and post anyway.
IF they wanted to adopt a new OS, Android is the only real choice. WinPhone is a loser with no market. Hopeing, like Nokia that it will suddenly become relevant is stupid.
@timspublic1@... You're silly. How is Winphone a loser? Because it hasn't flooded the market with 1000 devices running the OS like Android? You are going to eat your words and I am going to laugh. Oh and this is coming from someone who doesn't own a Winphone device.

You are underestimating a very capable OS, and you shouldn't.
@timspublic1@... Windows Phone 7 is the only mobile OS I would allow near my company's network, as it's the best.
@Stephen-B How's that On-Device Encryption working on WP7? Oh, that's right, BlackBerry has it and WP7 doesn't.
  • Flagged
@timspublic1@...
last I checked, Android hasn't helped boost HTC this last quarter.

How would a primarilly low end OS help move high end hardware like a Blackberry?
@William Farrel

Answer...it won't.
@timspublic1@... The issue that BB faces is will people walk into a telco and ask for a BB or ask for an Android phone. In the past people would ask for a BB....now they are asking for an iPhone. If BB becomes JUST ANOTHER Android OEM why would you be looking for a BB handset. You would look at all the different Android handsets...and then begin your selection process:
1. Walk into store looking for a new phone (100 phones) - BB still an option
2. Want Android (50 phones) - BB still an option
3. Want Keyboard (20 phones) - BB still an option
4. Want 4" screen (10 phones) - BB still an option
5. Last selection...well I am not stupid so out of those comapriable phones I do not want to pay a lot so I'll choose the cheap Huweii or cheap ZT over the BB because it is half the price.

This is the future of all the Android (and WM7/8) adopters and they know it. A few will last longer...I suspect Samsung will become the HP of the Android world but eventually they will faulter. Even HP looked at offloading their PC business last year...they are faultering.
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Windows Phone Unlike WebOS
WebSiteManager Updated - 18th Jan
Trying to draw lessons from WebOS for Windows Phone should be done with caution. WebOS doesn't (didn't) even begin to compare to Windows Phone inasmuch as ecosystem is considered. They were trying to go it alone based on basically one product. Microsoft is lagging in mobile marketshare, but is on par with or ahead of its two major competitors in many other aspects of the ecosystem.
Whether or not RIM adopt another OS is irrelevant. It will still take until the end of the year to get the OS to run on their current hardware especially if they want to maintain the high levels of device / app security they still deliver. So the issue is how to keep the existing user base, deliver a wow factor at the end of this year and use that to rapidly regain market share .. and by the way how will the win the confidence and trust of the developer community as without third party apps and services they will struggle!
@MOBILEFLOW

There is no shortage of apps on the Blackberry, Blackberry App World has more than 20,000 apps, and that doesn't even include all the apps available from other sources....
@Doctor Demento

Why is this here, I'm trying to respond to the guy above this post? I miss the old discussion format, this stupid layout sucks.
@Doctor Demento
Blackberry apps are waaay overpriced. 20,000 is not a lot considering how long blackberry apps have been available.
@Doctor Demento This highlights one of the issues with the BB platform. There is no developer BB enthusiasm - 20,000 is nothing.

When a develop chooses a platform to develop on they are choosing to satisfy two desires....make money so you need a lot of customers....enjoyment...the BB platform has no momentum and you do not feel you are developing for an exciting platform. The playbook was a dud and the phones are have lost their edge.
iOS developers and Android developers feel they are part of something exciting. iOS fullfills the revenue desire better than Android but they both still fullfill both those desires.
Will WM7 also satisfy thsoe desires....time will tell but I don't think so.
No I don't think they should . I don't know why people keep saying blackberry sucks so bad. My wife just got a torch 9860 (the latest and greatest 4g blackberry all touch model), and it's a decent phone. It's pretty quick but it does tend to hang over time where you have to pull the battery. Unlike my Samsung focus generation 1 windows phone, which is the most reliable mobile OS I've ever used.
If blackberry did go go under, I wish MS would license the blackberry messenger from RIM because that is the main reason my wife chose the Torch 9860 over a Gen 2 Windows Phone. Most of her family and friends are from Venezuela (which is a huge blackberry user base) and they all communicate using BBM. I think BBM is the only major thing keeping RIM afloat. No longer can you throw in the BES server, because now exchange has secure activesync policies.
It's ashame blackberry doesn't support activesync natively.
Nokia did they'd have been showing new WP models all over CES last week. A year from now may be too late but then again its still the only chance they have. Hopefully theyve secretly been at it for months already and can hit June or something. Android would be death for them as security is their only marketable card left and android is a security nightmare that would throw that card right out the window. Sticking with what theyve got is just plain stupid beyond stupid. WP is the by far the most secure and reliable os and best choice for them. They need to get on board and target some enterprise features before it's too late. Once WP focuses more on the enterprise that window will close for RIM and all os's will have secure messaging so they need to act super quick. Otherwise last years stock price and marketshare bloodbaths will be just warmups for this years.
@Johnny Vegas RIM should do the right thig and advise their customers to purchase Nokia Lumia phones. Even the entry level Lumia 710 is years ahead of those hemorrhoid, and Crapple toys. Being that the only malware proof Phone OS is Windows Phone 7, i think the facts speak for themselves. Only a fool would get anything other than Windows based products.
@Johnny Vegas
The big problem is that email on WP is borderline unusable. Unbelievable rubbish. And email is RIM's bread-and-butter. They'd have to be allowed to value add in that respect.
0 Votes
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Wait and see
jjworleyeoe 18th Jan
They should hedge their bets, for now, by continuing to develop QNX. Next, they need to bring the new OS to market. Along the way, they should monitor if the Winokia partnership begins to bear fruit. If there's a reasonable amount of traction in the US and abroad, then they might want to consider moving towards with WP. Otherwise, they should consider moving in the Android direction.
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No
itguy10 18th Jan
But they would be better served by Android or WebOS than the POS known as Windows Phone. As Nokia will find out, WP is DOA.
@itguy10
You keep repeating that like you have some unreasonable, deep seeded hatred for the company. Oh ya, you're a troll.
@kris_stapley@... you tell him. Anyone that can't see just how wonderful Microsoft products are, should not be allowed to post on the internet!
RIM may not have a choice if they are bought out.
If either, definitely Windows. RIM's strength is in business and security. Windows has been attacked so much they have become security experts, and businesses trust them.
It definitely doesn't look good for RIM, but it's probably not over until Windows Phone passes it in market share. If Windows Phone still hasn't started to catch on a year from now, and Blackberry still has 10% market share... then maybe it can still stage a comeback... that is, if QNX has some real "wow factor" to it.

Personally, I hope Windows Phone catches on. I think it's great.
@metromalenyc within 18 monthe Windows Phone 7 will be the number 1 phone OS. How can it lose, it is the best phone OS, and it is on the best hardware ever made, the Nokia Lumia series phones!
I honestly think that rather than RIM adopting Windows Phone or Android that they should instead be acquired by Google. Google should then assimilate the RIM development team and bring the "best of" features from BlackBerry to the Android platform.

If you combine BlackBerry security, e-mail, and messaging with the established (and growing) Android user base and features, you have a smartphone/tablet powerhouse that could take on any competition.
I thought after an entire year of biased RIM bashing the media would give it a rest, looks like the bandwagon is still rolling for 2012.

Just when I think it's impossible for journalists to create any more nonsense pertaining to RIM they always surprise me with even more adsurb articles like this one. What's next, were the RIM ceo's linked to the Kennedy assination?

fyi, Blackberry Nation grey from 50 to 75 million users last year. For a 'dying company' they had better change things around in a hurry to make the journalists and analysts correct..like adopting windows or android as this writer astutely recommended in his infinite wisdom.
@pfezziwig The key to survival in the mobile world is the same as it is in the desktop world. Embrace Windows and srvive, or choose something else and perish!
Everyone should just adopt the Micr0$uck$ LoseDoze Fone Operating System (O/S). Since M$ invented the internet, the personal computer, the GUI O/S, and everything in between, why wouldn't you go with the technology INNOVATOR?

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