Windows Phone Wednesday; 100,000 apps published to the Marketplace

Windows Phone Wednesday; 100,000 apps published to the Marketplace

Summary: Microsoft has now passed the 100,000 apps published mark, second in time to reach this only to Apple iOS. It's quite a feat for a platform that still can't get much traction in the smartphone world.


I have been writing Windows Phone Wednesday articles for a long time with a focus on highlighting the WP Marketplace. Rafe Blandford put together a detailed analysis of the Marketplace as the 100,000 apps milestone has been achieved. New content is currently being added at the rate of over 300 apps per day.

According to the data on All About Windows Phone, Microsoft reached this 100k milestone in 20 months. This is faster than Android (24 months) and slower than iOS (16 months). WP reached 50k in 14 months, but it only took another 5 months to double that so the momentum seems to be headed in the right direction.

Rafe goes into great detail explaining that the number of apps published doesn't mean there are that many available to consumers, especially when you break it down by country. The US, UK, and Canada have access to the most number of apps.

Xbox Live games this week

Looking at the currently available selections, I purchased the latest Xbox Live game last night and have earned the rank of Lieutenant Commander. Battleship hit the Marketplace as the new game of the week and if you are a fan of Battleship I think you will enjoy it. I love playing the salvo mode (there are three modes) and also watching the animations when I shoot and hit ships. It is a multiplayer game with support via pass and play and Xbox Live so you can play friends around the world. You will see the Xbox Live multi-player mode in the game, but must first start by accepting and inviting others through the Xbox Live hub that then links into the game. Battleship is available now for $2.99.

There is also another Xbox Live Deal of the Week and this week we see Assassin's Creed drop to $2.99, it was originally a $6.99 game.

Topic: Apps

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  • Yet it's still not even 4% of the market place.....

    Android and Apple rule the mobile world....and will for years to come.
    • At 4% market share, that is an over achievement

      It implies strong developer support to the ecosystem, otherwise why would someone develop apps for 4% of market share?

      The numbers will eventually catchup, may not be to what IDC predicts but certainly in the top 3 contenders if not 2.
      • Not necesarrily ...

        It could still be 80+% MS developed apps.

        Most of the top app developers are completely ignoring the WP7 platform.
  • More Pom-Pom waving, and cheering...

    From the Resident Microsoft Employee. I don't understand why you don't just come clean. John Carroll did, and I could actually respect him for that. Yet you act more like George Ou, which reduces your credibility.
    Jumpin Jack Flash
    • Maybe it's just info from a broader perspective?

      Just because Matt has articles about Windows Phone doesn't make him the zealot you paint him. He has articles, both positive and negative, about many cell platforms. As a tech blogger, to ignore Windows Phone would be derelict.

      On the other hand, your responses are ALWAYS one-sided and negative with any Windows Phone article. "More sniping and jeering" as a comment subject from your side would be more to the point. Perhaps you could change your "Jumping Jack Flash" signature to "Jump all over Windows Phone with as much negativity as I can whenever I have the opportunity"? ;)
      achilles heal
      • What drugs are you on?

        Matt overlooks many shortcomings of Windows anything. He overlooked the Antenna-gate issues, the location-gate issues the spy-gate issues etc. Matt is a member of the Microsoft Mobius mobile evangelist group, which is invite only. He just removed that from his Bio, to avoid being pointed out as biased.

        If any other platform had less than 2% of the market, would he be cheering for them? No. Only the one from his employer Microsoft gets that...
        Jumpin Jack Flash
      • Troll

        Guy's a troll, just come here to make trouble. Clearly has a Jurassic iOS device or virus ridden spam company device (because that's what Google is at the end of the day, a spam company)
  • Windows Phone Wednesday; 100,000 apps published to the Marketplace

    That is pretty good stats considering that Windows Phone is now the upcoming mobile OS to have so 100,000 available at the low point is great news. Now wait until the WP momentum gets going. A lot of developers are choosing Marketplace because its not saturated with thousands of tip calculators and flashlight apps. Its the only place to make money now.
    Loverock Davidson-
    • Upcoming Mobile OS to have????

      I have top disagree here. The Windows phone has done very poorly in the market place and no amount of spin can change that. The fact is that it just doesn't offer anything over the competitors that is enticing enough to draw the folks away from Android and iPhone. MS has the deep pockets to keep it in the race and apps being developed for it but based on sales numbers it is another Zun.
      • From a personal point of view, it did offer enticement over Android/iPhone

        For our family, simpler interface than both, more phone choice than iPhone, more stable the Android, and app selection is acceptable. Maybe these aren't reasons for everyone - including yourself - but they were the reasons why four in our household (non-hightech users) independently decided to move to Windows Phone from BlackBerry and Android devices. With respect to iPhone compared to Windows Phone, the iPhone experience wasn't as compelling to any of us. We chose to do this based on what worked best for us at this point in time.

        As for sales numbers, given our needs and timeframes, following those numbers to choose a phone isn't important to us. We're all on three year contracts now where we'll be eligible to swap out phones in a couple of years. If we want to move to a different phone after a couple of years, no big deal. If Windows Phone doesn't pan out, no big loss. We'll be re-evaluating our options again in a couple of years anyways.
        achilles heal
      • achilles heal

        We get it your only criteria was the name Windows. You've stated that many times. You should at least try to use different verbiage, when typing under different screen names. Others will figure out who you are quickly when you use the same tired Pro WM junk, and it is the same junk that you've been using since WM 6.3 was the Latest, and Greatest MS mobile OS.
        Jumpin Jack Flash
      • Jumpin Jack Flash

        Negative on your negatives. Choosing was about how well the phone worked. I would have picked something else if it was better for my needs. Same with the rest of my family. It's too bad that you're so bigoted that you can't understand how someone might select something without focusing on the brand first. But, you choose what works best for you, and let others do the same. I can accept that - can you? "Different screen names"? You're thinking I'm operating under multiple identities? Nope.
        achilles heal
      • achilles heal

        What I have an issue is when a Microsoft employee claims to be neutral party. When you're a member of [b]Microsoft Mobius mobile device evangelist group[/b], how cay you claim to be unbiased? When you're [b]a member of the Nokia Nseries Blogger relations program[/b], as well as [b]runs the Nokia Experts website[/b] then you proclaim "Nokia phones are the best ever" it comes across as biased. I think that when you shine the light on those two facts, you'll see why WP7 is Matt's favorite Phone OS, and he feels Nokia makes the best phones. My pointing out his bias is not wrong, but his claim to be unbiased is a lie.
        Jumpin Jack Flash
    • Making Money

      May not be the only place to make money, but for developers they have the richest and least expensive development tools and they pay the highest commissions, as well!
  • IDC is now saying 2016 will be "Year Of Windows Phone"

    Just you wait, Microsoft will come to dominate smartphones and tablets, just like they already dominate everywhere else--supercomputing, Internet servers, search engines, media players, everything. The trick is, you mustn't compare them to where Android and Apple are now, but to where they were in 2008. Then it becomes clear how amazingly competitve and market-beating they really are. Go Microsoft! It's only your personal best that counts!
    • I thought 2011 was the year WP would doinate

      Then it was 2012, then 2013, you get the picture. For all the ragging on Linux users, by the Microsoft Zealots, It's funny to see it turned around on them.
      Jumpin Jack Flash
      • Is WP the Linux of phones?

        You bring up a very interesting, and to some frustrating, point. When it comes to desktops, there is nothing actually wrong with Linux. It is fast, stable, and works. I don't know why people don't use it.

        WP7 is fast, stable, and works (in my experience, the only problem for me came from HTC's shoddy phone). I don't know why people don't use it.

        It's a shame that they're in the same boat.
        Michael Alan Goff
      • The Bright Future

        Brought to you by Microsoft. Someday.
  • 100,000 apps isn't enough

    I have 100,001 apps on my iPhone so clearly, I would be far worse off switching to Windows Phone. /s
  • Great! Now will anyone care?

    It's great that there are lots of apps available for Windows phones (and tablets). But if these devices don't gain market penetration, a lot of developers will have labored for rather modest return.

    Where is the compelling differentiator between Windows phone and the iPhone (or even Android)? The only thing I see driving the market for Windows and Android phones is the lower prices for the hardware that allows phone companies to offer these products with lower subsidies and/or at a lower price point. And with the higher customer satisfaction and lower churn rates among iPhone customers, even this advantage is starting to wane for the telcos.

    I think that unless Windows / Nokia phones deliver a good dose of "insanely great", these products, and this market of 100,000 shiny new apps will last only for as long as Microsoft's money hold out.