PC makers could earn money from Microsoft by recommending Windows 8 apps
Summary: Forget bloatware. Desktop and laptop manufacturers could have a new way to eke out some more money from consumers when Windows 8 is officially released.
For years, PC manufacturers have added to their (usually slim) profit margins by pre-installing third-party software to new desktops and laptops. While users hate the practice of "bloatware" or "crapware" or whatever epithet they want to give to the practice, it helps to fatten the bottom lines of PC makers, as the software companies pay for the privilege of showing up on people's new computer screens.
The good news for consumers is that with Windows 8, Microsoft could help curtail this practice. Its new app store will be a centralized site for downloading software that emulates Apple's iTunes and OS X stores, including the ability for Microsoft to control which apps are approved or sale or download and which ones aren't.
But don't cry for PC vendors yet. According to DigiTimes, Microsoft will be giving them an opportunity to profit from the app store. The manufacturers will now be able to recommend apps for purchasers of their new systems and then share in the revenues from sales of those apps. Neither PC makers nor Microsoft would discuss what the percentage of profits would be, though it should be enough to compensate for the potential end of bloatware.
Of course, exactly how manufacturers will present these app recommendations remains to be seen. Even if it's as subtle as a hammer to the head, it will presumably still be preferable to having bloatware already residing on your new system as soon as you power it on for the first time.
More Windows 8 Coverage on ZDNet:
- Microsoft's headache: Will Windows 8 be another Vista?
- Staples wants to make Windows 8 'worry free' for small businesses
- Microsoft's Windows 8 or hybrid PC/tablets: Which came first?
- Microsoft's Windows 8 Release Preview: What's in and what's out
- Windows 8 from every angle: A guided tour of the Release Preview
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.
Talkback
So, in other words
Buy stock!
First 2 posts from Apple fanatics, how typical
Then again, I think we are expecting too much from the likes of baggins and T. Burzio who seem to have made it their life's mission to appear as ignorant as possible. They are doing a fantastic job.
Feel free to explain
Feel free to read the article
However it is done, it won't be done in a way that the application is already installed. For all we know, it could be with a pamphlet in the box. That takes care of your ignorant post and it takes care of T. Burzio's ignorant post.
Toddbottom
todd's bottom has a lot of issues
That is very interesting
Assuming that Microsoft can potentially make a lot of money from its store and that PC OEM struggle to make decent profit from PC sales and need to load crapware to increase their margin, it seemed obvious to me that Microsoft had to find a way to share the profit made from the store with OEM to help them.
And it seems that it is exactly what Microsoft is doing.
Btw, assuming that these apps will be Metro apps, they can't be crapware as there is no way they can use ressources if they are not active.
Sharing all app revenue might be a better idea
Sharing revenue for all apps, not just 'recommended' apps, might be a way to re-create incentives for PC makers to produce high quality systems, at least for the consumer market. A good device will be used more than a poor device, which means more apps and more revenue.
Give a 5-25 split
Crapware Defined
And what's to say it will be all that different
I'd never sell these greedy bas-tards short. Just sayin'...
Especially if the Windows store allows for inapp purchases
windows 8 apps
if you think the cloud is safe thing again i had my med info stoleing by some one in the cloud that is what happens when a dumb doctor puts your med info in the cloud if any one puts your info in the cloud SUE Them
They must be hurting scapping pennies off of crapware
Makes sense, when you calculate the costs versus supply and demand and how they continue to promote false numbers about sales whenever the world starts to hear true numbers, why would anyone want to purchase anything they develop. They took a ferrarri in XP and now have a yugo in win8, noone bought vista or win7 and the people who did risk upgrading to win7 are now faced with the decision to upgrade again? at win8. When they rushed this project out the door, it means they are NOT innovating, yet they need to release a new version every year. Then you have xbox and how they are still trying to sell for cost just to have something on the market. Now people are hearing that the new xb will just be the service and does not have the capability to run disks anymore, the vendors and manufacturers that have depended on revenue streams selling hard copies of game disks, this will be no more. The amount of game companies that go out of business who only write for msft will go under since they will not be able to support losing that main steam. When you look at the future of win8 its the same EXACT thing, vendors and manufacturers will go under, since ms will collect all the profits selling digital copies at their store. No need to disks anymore, THEY just want as many app store users as physically possible. The only objective is more app store users, even if they give away their os'. They have managed to rid the world of developers and steal the profits of the hard working developers.
More and more you can see an end of the tech realm as devs and engineers are not needed anymore, with this centralized model. An over abundance of highly qualified software engineers will now need to face reductions of pay 'again' while the company pockets even more and consolidates the industry.
The best industry to combat this at the time would be, crapware removal sites, crapware removal apps, and develop crapware to be distributed.
The best crapware to develop for win 8 would be to create crapware the cannot be uninstalled that easily, which in this case would be called malware.
realist
http://www.oakleysunglassesshopping.com/