Introducing your new social networking interface: Microsoft Outlook

Introducing your new social networking interface: Microsoft Outlook

Summary: Outlook 2010 gives Microsoft a backdoor into control of the social networking universe.

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Think about it; it's not that farfetched.  In Outlook 2010 Microsoft provides you with the Social Connector. This is a bar that appears at the bottom of the email window when you open a message and allows you to link social networking information with your email. The Social Connector lets you do most of the things you already do by going directly to your social networking websites; share status info, pictures, files, and, obviously, email.

I really started thinking about this after reading Jason Perlow's Facebook for Grownups piece and realizing that a Microsoft web-based social infrastructure made an awful lot of sense given that MS software is on most of the world's desktops.  I had been giving this some thought as to the impact on a social networking service being run through the corporate datacenter when Chris Dawson's blog appeared today on the potential of SharePoint 2010 as a Facebook alternative.

Now clearly implementing SharePoint based social networking in your datacenter would certainly increase the workload on the datacenter, but if you are already supporting a major SharePoint rollout, you should have planned for the appropriate increase in network traffic associated with the social aspects of collaborative computing.

The concept of unified messaging is not a new one in the business world, but it is not something the average end-user is likely aware of. But tell them that that they will only need to open a single application to access all of their social networking and email and you might grab their attention, especially if that application is one that already has a couple of hundred million users already (that number is based on an approximation of the number of Exchange mailboxes currently in use worldwide).

Even users not on a corporate Exchange server have a good chance of having a copy of Microsoft Office on their computer, and considering Microsoft's aggressive push with Office 2010, it's likely that Outlook 2010 will find itself on the vast majority of new computers sold over the next few years.  Now think about this; Microsoft has the potential to become the face of social networking regardless of who decides to provide the social network backend.

And after a few years, when people get used to having that single point of contact for all of their social networking and communications needs Microsoft can roll out a worldwide social networking backend that will offer an easy ‘one click" style migration of all of the data currently being aggregated by the Outlook client and have an "instant" presence as the backend provider of social networking services.

People in the technical community like to scream and yell about the evils of Microsoft and take shots at the quality of the software, and lots of other very technically focused attacks. But do you think that the average social networking user cares about any of that?  And if Microsoft is able to offer a secure social networking environment, with good privacy controls, and the flexibility to deliver what the user (and developers) need, then it is very like that a decade from now people will be looking at case studies of how Microsoft made the transition to a dominant cloud application provider.

Topics: Networking, Collaboration, Microsoft, Social Enterprise

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5 comments
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  • RE: Introducing your new social networking interface: Microsoft Outlook

    it's embarassing that the social connector was rolled out before it could connect to windows live. that shoulda been a no brainer.
    sheldyck
    • RE: Introducing your new social networking interface: Microsoft Outlook

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  • RE: Introducing your new social networking interface: Microsoft Outlook

    I just took a look at this, it would be good, but it looks like the only available connectors are SharePoint, LinkedIn, and MySpace. I tried to get the LinkedIn connector, but they do not list it on their site anywhere. I get the feeling that this will be a failed initiative, like Web Slices, IE Accelerators, and the "channels" (from IE 4).

    J.Ja
    Justin James
    • RE: Introducing your new social networking interface: Microsoft Outlook

      @Justin James: SharePoint is barely out the window. Ditto to Office 2010. I'd wait a bit before you even try.

      Web slices is/was an interesting concept. But I guess people didsn't care and/or web masters couldn't bother with it.
      Gis Bun
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