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ZDNet Education

Christopher Dawson

Apple Mac updates: Yay! More cool stuff I can't afford!

By | July 27, 2010, 8:17pm PDT

Summary: Too rich for my public education blood, I’m afraid…Too bad, since the new Macs are slick and powerful.

Not so long ago, Apple tried to seduce me with a long-term loaner MacBook Pro. It almost worked, but in the end, while Apple’s software and hardware stack were compelling, I just couldn’t stomach the cost for any sort of large-scale deployment. And guess what? Apple’s announcements today about even more compelling iMacs and Mac Pros that would eat Photoshop for lunch and run Final Cut smooth as silk just don’t add up in cash-strapped schools.

I spent the better part of last Friday helping a school district examine its FY 2011 technology budget, looking for reallocations and cuts that wouldn’t damage programs. More state budget cuts when year 2 stimulus money just didn’t quite meet expectations meant that something had to go. This particular district actually happens to be in relatively good shape because of years of careful management, but even the most careful or well-funded of districts will struggle under continued municipal budget cuts. School districts across the country, however, are laying off teachers and cutting programs. These new iMacs and Mac Pros are not for us.

They might make it into some media labs. I hope they do, in fact, since I’ll be the first to admit that OS X and iLife allow students to focus on the content they’re creating rather then the tools with which they’re creating it. But most schools need to be looking at high-value solutions for decreasing student-computer ratios. Whether this is entry-level hardware, DIY computers, thin clients, netbooks, or low-cost student/parent buy programs, it won’t be often that the latest round of Macs figure into the equation.

We’ve heard all the arguments before and I’m well aware that Macs can compete quite handily on price with comparably equipped PCs. But Apple still has no multiuser computing solutions, no entry-level hardware (sorry, the Mac Mini doesn’t count) and no truly affordable solution outside of iPods and iPads (the latter being a dubious member of the “truly affordable” category). Even with Apple’s standard $100 discount, I could buy 2 of the Lenovo X100e’s on which I’m typing this blog for every “low-end” Core i3 iMac I’d buy. I could buy 2 or 3 refurbished Core 2 Duo laptops and I could buy at least 3 refurbished desktops with LCD monitors.

Better yet, I could fill the back of a classroom with a Windows Multipoint Server solution for the cost of 2-3 of the bottom of the line iMacs.

My oldest is headed off to film school, new Macbook Pro in hand. It’s required for his program and he and his peers will also have access to high-end Mac Pros running Final Cut Studio in a lab for the film majors. No problem. Except, of course, I could snag some great Windows laptops or build a monster PC that would run Adobe Premier just dandy for a lot less than this laptop will cost me at the Apple Store or that new Mac Pro lab will cost me indirectly via tuition. Bummer.

So, well-heeled consumers, film producers, and graphic designers, enjoy your new iMacs and Mac Pros. I have no doubt they’ll serve you well. I, on the other hand, will be testing the latest incarnations of LTSP to see just how many computing seats schools can squeeze out of their dwindling budgets.

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Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: Apple Mac updates: Yay! More cool stuff I can't afford!
coreystrick 1st Oct 2010
I have 3 Apple computers in my house and one PC with win7. I bought my first iMac in 2006 and did research and comparison shopping. I found that to buy a PC with similar specs as the iMac and at the time Win XP plus Pinnacle Studio 9, music editing software, nero 6, partitioning software, photo organizing and editing software and ANTI VIRUS software was about $400 more than my iMac
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Us vs You
jaypeg 27th Jul 2010
One thing you do have to remember about many of us "well heeled" Mac users is that we do real work with these machines. We use them to do the work that pays the bills, including the cost of the Mac itself. So our choice of tool has a lot to do with productivity and a lot less to do with fashion or bragging rights.

Having said that, I understand your position and I agree that educators on a limited budget must stretch those funds as far as possible. I strongly advocate the use of Open Source for all public, governmental and educational computing. As the economy tightens, hopefully we'll see more and more communities begin to support and give back to the open source movement.
@jaypeg This very much depends, we use Apple products in our school (I'm on the staff, not a student - this isn't my "main job" though) and once you factor in software it is at least as cheap as tier 1 Windows computers. I'm not at all convinced buying "cheap" is as cost effective as it might seem.

That said, we're very much in Apple's "entry level".

We're a primary school (I think Americans call this "elementary school") but at the other end (University or similar) often Macs make sense as they ARE what you'll find "in the world of work". As you point out here real work is done and that makes actual money. So not exposing students to Final Cut on a film course is a false economy.
Windows XP was extremely long in the tooth and Vista sucked. So until Win7 came along, yeah, Mac OS X one upped the Windows platform in various ways. But with Win7 and the fact that I can piece a system for a fraction of a Macintosh, no thanks.

I have Win7 running on a tower with a 30" LCD, no Mac envy here.

Phones are another matter, typed this in with my iPhone.

-M
@betelgeuse68
As someone who has worked in I.T. for about 20 years (currently a network manager for a manufacturing firm, as well as running a side business doing on-site service and computer consulting work) - I know there's a whole spectrum of needs and budgets out there.

Apple has never really expressed any interest in catering to those with limited/tight budgets. To this day, they've refused big retailers like Wal-Mart the ability to sell their products, because they don't think their core customer base matches up well with who they target.

What Apple *does* offer is the only viable commercial alternative choice for a computer operating system, besides Windows, and a product line that's both elegant in styling and far above the industry average in support after the sale. It's obviously not for everyone, just as a Lexus, Infiniti or other such "luxury vehicle" isn't for all car buyers.

Regardless, many of us who use computers as our primary means of generating income (or even as our favorite hobby interest) have grown tired of the "industry standard/norm" of a Windows based PC, and appreciate what Apple is offering enough to pay more for it.

In certain markets, Apple has made itself the standard, because those markets consist mostly of people with the financial means to afford Mac systems easily, and who realized the up-front cost paid back in the long-run (with such things as lack of virus/spyware hassles, or smoother running software applications for the jobs at hand). I refer to such industries as movie making and advertising/marketing here, as well as parts of the music and recording industry.

I think schools get kind of "caught in the middle" with all of this, because on one hand, they have a desire to teach subjects like music or movie production and/or can really see the benefits of the OS X operating system vs. Windows in areas like lack of virus hassles. Yet on the other, their budgets aren't really EARNED by their own hands. They receive tax money and govt. grant money to fund much of what they do .... I've seen Macs used very effectively in some area school systems, but can easily see why in other cases, their price points just make them a poor option. (Sometimes you simply have to stretch a budget so as many physical seats as possible can be filled with working PCs for the students. A Mac will lose out every time in this scenario.)
@kingtj Thx for a very thoughtful response. I'm a Mac user but I also work in the public sector where we are experiencing constant budget cuts and thus always looking for ways for how we can provide employees with minimum needs re: computing...right now

I think our situation is like most publiccally- funded organizations. Taxpayers want services but they don't want to pay for them. Thus we buy the cheapest - insert product - and get, as my father always told me when I was growing up, what we pay for.
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I feel Sorry for you ;-(
MacNewton 28th Jul 2010
@betelgeuse68 It's your loss. I for one love my Mac, it runs Mac OS & Window 7. So I can play in your yard whenever I need to. But as they say on TV "NO SOUP FOR YOU"

PS.

You can get more out of your iPhone if you use a Mac.
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Keep your false pity
rtk 29th Jul 2010
@MacNewton My PC runs Win7 and OS X, despite Steve's attempts at playing the soup Nazi.

I feel sorry for you, paying 60% more for the same parts.
Important term ignored in this article:

TCO = Total cost of ownership. And it really, really, really matters for big deployments.

In my experience, Macs have a much lower TCO and much longer life.

I find it funny whenever somebody writes an article like this and they say without hesitation that they could build a monster for the price of an entry level mac or that they can get a cheaper 'refurbished' windows computer. Seriously?

Does any school district or company build its own systems by hand? Any large deployment of 'refurbished' systems?

Why not compare Brand New Macs with comparable brand new systems from a known company? The answer is simple: because this supposedly big difference in price would evaporate instantly.

An example: The new 12 core Mac Pro, which would save tons of money for film makers starts at over $5000. Similar system from HP? $5600...
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@jbravo556: In my experience, Macs have a much lower TCO and much longer life.

This may have been true in the 90's but today Macs offer no TCO advantage. At least no credible study has ever been presented.

As for useful life I have seen no evidence Macs are any more useful longer than PC's.

Why not compare Brand New Macs with comparable brand new systems from a known company? The answer is simple: because this supposedly big difference in price would evaporate instantly.

I just purchased a 13.3" MacBook Pro for $999 (two weeks ago). The specifications of this system are almost at the level of the HP laptop I purchased my GF two years ago for ~$450. The only difference is the HP has more features.

An example: The new 12 core Mac Pro, which would save tons of money for film makers starts at over $5000. Similar system from HP? $5600...

As we can't configure one of these Mac Pro's yet it's a little premature to be making such a statement.
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Your anecdotes are useless...
zkiwi 30th Jul 2010
But then you knew that already...
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@jbravo556
Dude, if you think the "big difference in price would evaporate instantly" then you are sadly mistaken. Obviously you have not priced computers recently. My MacBook Pro, which I regret buying, was $3500. I got only 3 USB ports, no card reader, an insufficient keyboard (it criminal that they can call it a "Pro", but can't deliver a keyboard with a dedicated keypad and other dedicated keys a pro requires), only one display output, very few status lights, and an OS that is overrated. I was an idiot for ever buying this thing. I can get a much better Windows laptop for about half the price. I love my iPhone, but pretty much hate everything else Apple has to offer.
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It takes intelligence
MacNewton Updated - 28th Jul 2010
@russcampbell@... You made one little mistake. It takes intelligence to see that the grass is greener on the Mac side of the fence. Someone with your in-depth understanding of a Windows system should stay away for computers that require a much higher IQ level.
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@russcampbell@...

"$3500"

Geesh, you must have bought the 17" MBP and maxed it out all the way.

"I got only 3 USB ports, no card reader, an insufficient keyboard (it criminal that they can call it a "Pro", but can't deliver a keyboard with a dedicated keypad and other dedicated keys a pro requires), only one display output, very few status lights"

A-Hem. Three USB ports. How many did you want, and did you by any chance count them before buying?

More to the point, how many do you NEED ? You've heard of a USB hub, right?

"No card reader".

No, but you got an ExpressCard slot, right? Which can take an inexpensive card reader, and multiple different add-ons including SSD cards and, yes, 4 more USB ports.

No "dedicated" keypad. Keypad. You mean number pad? How do you squeeze one of those into a laptop format?

I don't study the PC laptop configs, but I can't recall... oh.

There IS that 'transportable' PC that's like a laptop from h3ll... one hour battery life, giant keyboard... is that what you were referring to?

I just don't know of any other true laptop that has a number pad.

Okay, let's Google it. Hmmm. The Sony Viao EB... it has a numeric keypad and an anecdotally reported 3.5 hour battery life.

It's the only one I could find with a numeric keypad. I did find a HUGE number of add-on numeric keypads though.

"One display output". Okay. How many do you need?

Seriously. I've hooked up to external projectors to do presentations, but I didn't need more than ONE video output port for that.

Did you want to drive two external monitors from your MBPro ? Because there's a Magma box that will do it...

Did you have a specific PC laptop in mind that does drive two external monitors simultaneously?

Are you SURE you wanted a laptop? If you want to do EVERYTHING a desktop can do, get a desktop.

"very few status lights"

Okay, now you're just being silly.
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RE: Apple Mac updates: Yay! More cool stuff I can't afford!
ryanstrassburg Updated - 28th Jul 2010
@jbravo556
I think you missed the main point which was "Apple still has no multiuser computing solutions", meaning a large scale deployment would be quite difficult to maintain. TCO is important no doubt, and a Windows solution offers more for the money. In some cases TCO may be most important, but in others the granularity and integration abilities may be considered in lieu of TCO.
@ryanstrassburg "a large scale deployment would be quite difficult to maintain." Really? What would you like to "maintain"? The Mac, in its basic configuration, is an incredibly low-maintenace device. I have two in my home (I run a business on one of them, my 11th-grader uses the other), and over many years have had ZERO grief letting them update their own software. ZERO. I know this is hard for a Windows IT person to imagine, but it's true: you can plug it in and pretty much forget about it. The only issue I have is getting my kid to turn on her backup drive once in a while. (Her grade school had 30 iMacs and no IT person at all - one savvy teacher had no problem "maintaining" them all.)
@jpdemers I know it's hard for a Mac person to understand, but your experiences with two machines in your house doesn't relate at all to hundreds or thousands of machines in an enterprise.

Macs are computers, computers have many parts, all of which will eventually fail. Computers also have something called software, and enterprise computers have enterprise software, which despite your claims requires maintenance such as integration and updates.
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@ryanstrassburg

""Apple still has no multiuser computing solutions", meaning a large scale deployment would be quite difficult to maintain."

I was talking to our college IT tech a few weeks ago, and asked if they were doing virtualization yet.

She beamed, and said "yes, and we're going to the next generation of virtualization, where every time a PC is started the network pushes an approved image to it. The user can't write to that image, only local files are retained, and once you reboot any changes are discarded."

I said, "Oh. Like Apple's Netboot?"

She said "What?".

I said, "Netboot. Been out eight years or so. Fifty Macs can be set to boot off one Apple Server, so they all boot with an approved image".

She blinked, and quickly said "Oh, but Apple Servers are too expensive".

I said "well, just a copy of Windows Server runs, what, $600 ? For 5 cals? OS/X Server Unlimited runs for $300 or so. And some people are getting a Mac Mini with OS/X Server on it packaged at $999."

She said "Oh, we only pay $236 for Windows Server with our discount".

Okay. It's all what you're comfortable with, I guess.

Although... the unlimited license would quickly balance the scales from the hardware cost.

But just for the record, Apple DOES have a "multiuser computing solution".



"Interesting story, how you confused an obviously apprentice IT person by changing the subject to booting from the network"

She's worked there 12 years.

And BTW, it seems to me there's very little functional difference between the two approaches.

In Netboot the image resides on the server; in virtualization the same image gets shoved down the line to reside temporarily on the PC.

I wondered at the time how long it would take to send a compressed image through CAT 6 but didn't ask. It hardly matters how long the delay is, with that level of security improvement.

Thirty seconds? You startup, a hypervisor (?) activates, requests the image, it downloads....tick tock, tick, tock..., mounts, and then Windows boots.

"Apple will never allow desktop virtualization of OS X, the hardware markup for them is too important."

Apple already allows virtualization of OSX.

Just not on cheap PC hardware. They've allowed that since... 2008, roughly.

Although... I just read that you can use Apple's Darwin on a generic PC to run NetBoot.

Which implies you could actually use a PC to serve Windows on a network... if Microsoft didn't object.

Nah. The software markup is too important for them.
@Jkirk3279

Interesting story, how you confused an obviously apprentice IT person by changing the subject to booting from the network, when you originally asked her about desktop virtualization.

Apple will never allow desktop virtualization of OS X, the hardware markup for them is too important.
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Totally agree.... with backup.
eldernorm 30th Jul 2010
@jbravo556

I totally agree. ANd to "ye" and other posters that think buying cheap is great....

You should really consider a Dell. A cheap machine and for the last 10 years, they have been installing substandard components to save a penny here and there. Machines die sooner and Dell works to brush them off. "Buy a new machine" they say... (government has brought charges and looking at going to trial using Dell emails as proof).

I use both a Dell and a Mac laptop at work. The company paid IT person fixes my Dell... when they get around to it, and I keep the Mac up. And yes, TCO has been proven again and again, especially when you talk about schools etc that have much less IT help.

I also really hate those troll types that post.... "I bought a $5000 top of the line Mac and had all kinds of trouble so I bought a $ 200 netbook cheap and its just fine." Yea, like I really believe that. sad

Look, buy what you want but facts are facts. Recently a school switched from Macs to PC laptops for its students. When they got rid of 3 year old PCs, they threw them away cause no one wanted them... When they got rid of the 3 year old Mac laptops for $ 200 each, people were fighting each other in line to buy them.

Just a thought here.

en
Explain to me why a "large deployment" for a federal government agency requires that all the new HPs we installed recently, have to be reimaged to be XP Pro SP3, instead of leaving them as Windows 7? Defeats the boast that MS is selling lots of Windows 7 OSes, when none are activated.

BTW, note that all of the HPs were manufactured in "Red" China and not in Roseville, CA. So much for "Made in America". (And yes, I know Apple is no better.)

When IT departments (wolves in the henhouse) begin thinking about the customer and not job security, we will see a shift towards better customer satisfaction and less issues regarding hardware and software support.

The deployment referred to will be ongoing for 2 more years. In private practice, it would have been accomplished in 1 week. At that rate, the project will finally replace PCs that are currently 8 years old. So consider that some folks will still be using 10-year old PCs by then at the current install rate.

No , I am no longer party to this particular project. I respect the taxpayer more than that.

I use a Mac.
@pritchet1 - The only thing in government that works slower than Congress is the various IT departments throughout the agencies. My wife works for DHS and just recently got upgraded to Office 2007. Windows 7 is at least another year or two off, as they didn't migrate from Windows 2000 to Windows XP until around 2004.
@pritchet1 IT departments depend on technology for job security. Despite what you've heard, Mac's require IT support as well.

If you wish to argue this point, explain why there's a growing need for "genius" bar employees, and then figure out that IT pros aren't going to be waiting in that line.
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@rtk

"explain why there's a growing need for "genius" bar employees"

Because Apple keeps opening new stores?

Or because Apple has more customers now than ever, and needs more people to chat with them?
@Jkirk3279

"Because Apple keeps opening new stores?"

Stores don't drive the need for "geniuses", customers requiring support do.
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At a guess...
zkiwi 30th Jul 2010
The need for "geniuses" is just possibly due to record sales for Apple. And oddly enough you get help from a person in person, not some helpdesk drone on the phone in a foreign country.
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sounds an awful lot like
rtk 30th Jul 2010
Support is required, even when buying a Mac. If support is required for the consumer market, then it is even more important to the business market.

Therefore, we can assume that pritchet1's contention that IT would cease to exist in the enterprise is false.
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Get the best tools available for your profession
john_gillespie@... 28th Jul 2010
So what you are really saying is:
If you can't afford to by the best tools available for your profession, then go ahead and buy a Windows box.
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Ignoring the cool stuff you CAN afford?
jpdemers@... 28th Jul 2010
Nice job of dismissing the gaping hole in your story.
The Mac Mini "doesn't count"?? For any organization that has PCs with monitors and mice and keyboards (and that's probably 98% of them), the Mini is a drop-in replacement for that obsolete box, and it has more than enough oomph to run anything the school might want to run - including Windows. Energy consumption is slight, maintenance is largely a non-issue, and you know what the facts are on viruses, worms, and trojans.
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RE: Apple Mac updates: Yay! More cool stuff I can't afford!
Klaatu_barada_nikto Updated - 29th Jul 2010
When did secondary schools prime mission become "we will be vocational schools for Mac or MS vendor applications and solutions"? I always hear the Mac fan-boys say the same thing "I'm so much more productive".........doing what exactly? Chris hit the nail on the head; great for the film major but do we need to spend serious money and time loading up on Macs so our kids can become proficient at using video editing or graphic artist tools? What has that got to do with a core curriculum? I've seen lots of polished communications produced by my Mac students over the years and the end result invariably has more to do with selling then showing a proficiency in the subject matter: looks cool, content sucks. We have spent billions on technology on average in education over the last ten years: 10 bucks a head that's morphed into $250.00 a head in that time. If you factor in performance/price ratios over that span then that investment goes up logarithmically. So someone please show me the results? Last time I checked SAT scores are flat at best and falling: throw in that an A earned today has the value of a B of years past because of grade creep and it only gets worse. Based on even a modest ROI we should have added a zero to that SAT scale years ago (14000 versus 1400) just to keep up with the techno-boot-strapped hyper brains promised by the collective technology bewitching. Give me a good humanities teacher and curriculum over the latest "this will transform education" iPad any day to EDUCATE a student. Tech should be a means to an end and not "the end": Chris gets that.
@Klaatu_barada_nikto


"We have spent billions on technology on average in education over the last ten years:"

Well, if your argument is that we should go back to clay tablets and abacuses... at least they can't get viruses.

Dull, though.

LOTS of that money was spent in supporting IT departments that never actually PRODUCED anything but Microsoft Office documents.

I suppose the argument is that the IT budget always goes up because the bad guys keep getting smarter. At least somebody is.

If you were expecting kittens and rainbows and flying cars... well, dang it, I was expecting flying cars too.

"I've seen lots of polished communications produced by my Mac students over the years and the end result invariably has more to do with selling"

Yes, well, selling is kind of essential to Capitalism. Try to get by without it.

Look at what's happening in robotics and 3D printing lately.

I find it inspiring. We'll get those flying cars yet.
I use a mac iMac 7.1 because (1) it looks good,and (2) it just works.
My two sons don't say as much for their systems running Windows.
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Run Mac os x on dual core pc
cwill39@... 30th Jul 2010
Can be done inexpensively. Save on pricey Apple hardware yet obtain the benefits of their software.
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Can't afford???
eldernorm 30th Jul 2010
"I spent the better part of last Friday helping a school district examine its FY 2011 technology budget," So did you decide to buy cheap Dells that are made with substandard parts to save a few bucks?? After all a dedicated IT person per 25 computers is pretty cheap, right???

Sorry but I just cannot buy articles like this any more. There is way too much actual evidence that -- in general -- Macs are cheaper and easier to maintain and since there are ZERO viruses in the wild, much easier to repair after getting a virus. happy

Want a PC with Vista (or what ever) fine. Glad that you will buy one. But what is this Apple hate. It must be bad cause Apple makes it????? It must cost more cause Apple makes it????? Dell is currently up on charges that it knowingly used substandard parts in its computers for YEARS.... Yep, pay for what you get.

Just a thought here.
en
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Can't Afford?
Jkirk3279 30th Jul 2010
@eldernorm

"can't afford"

I admit, I took a second look at the subject line and blinked.

Oh, of course it's just hyperbole.

Unless he's unemployed, a poor college student, or works at Chinese factory, of COURSE he can afford to get the PC he wants.

Some people spend $$$ a year on Starbucks ! Now, that's something I CAN'T afford.

I met a college art student in a drawing class I'm taking. He said he was determined to get a new laptop for college, that it had to have X, Y, and Z abilities.

And then he said he would be willing to pay in the neighborhood of $1,500 because this will be his primary computer for the next several years... I guess he's not happy with the build quality of the laptop he had.

I said that will get him "in the range" of the 15" MacBook Pro with the educational discount. If he orders refurbished from Apple as I did, that should work.

Or the 13" MB starts at $995.

And he surprised me and said he'd be fine looking at a Mac if someone would show him around the OS.

It just shows there are two vastly different attitudes.

1) Cheaper is always, always, better, and;

2) Better is better. Cheaper is NICE, but it isn't always better.

Show me the Specs. And not just processor speed.

Will I have to fight with it? Update virus profiles weekly? Hire somebody to fix it? Worry about it?

My sisters both use Windows. And neither is an expert computer user.

One has a paid service that does everything for her. Which eventually obviates any cost savings in buying a PC over a Mac.

And the other has me. Which is NOT by my choice, but other than moving to California and changing my name...
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Mac is for "Apathetic Materialists"
SendilNathan 31st Jul 2010
Mac is designed for the consumer marketing segment that used to be called 'Innovators' or "Early Adopters.' Those kinds of segmentations we learned in B-School for several decades (probably even your fathers and grandfathers learned in their B-School days) are now obsolete.

The Post-Recession American Consumer is largely frugal with the exception of one group I had named "Apathetic Materialists." This study was widely read by the marketing, PR and advertising world when we released the empirical market research late last year.

[See http://decitica.com for a free download of highlights of the market research]

The findings was presented to the five largest wealth management banks and rating agency S&P (Standards & Poor). The investors were well aware of the findings which are used in their data mining and in designing products such as iPad which is a resounding success among those customers the media has chosen to call 'schizophrenic.' 'geek haters,' 'selfish,' 'self-centered,' 'mean,' 'elitist,' 'uncaring,' 'pigs?'

In short, "Apathetic Materialists." Apple is for Apathetic Materialists.

The other three segments of consumers ? Pragmatic Spenders, Involuntary Penny-Pinchers, & Steadfast Frugalists ? should stick to Windows & Linux, or a trip to college labs or public library for computer access.

http://www.google.com/search?q=Apathetic+Materialists
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One wonders...
zkiwi 2nd Aug 2010
What criteria Dawson uses that makes Apple products unaffordable, but Kindles etc remarkably attractive. Maybe some decent support for his "reasoning" would be useful.
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Without complaining about Apple.

Pick your computer for what it provides you, without comparing it to Apple.

Apple makes decisions on what products they will build, the R&D they will invest in it, the support it will provide and the pricing it will set.

If that doesn't meet your needs then go with what does. And then write a positive blog about what you bought, without moaning that Apple doesn't "make you happy".
I have 3 Apple computers in my house and one PC with win7. I bought my first iMac in 2006 and did research and comparison shopping. I found that to buy a PC with similar specs as the iMac and at the time Win XP plus Pinnacle Studio 9, music editing software, nero 6, partitioning software, photo organizing and editing software and ANTI VIRUS software was about $400 more than my iMac

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