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ZDNet Education

Christopher Dawson

Apple's Back to the Mac...nothing to see here, folks

By | October 20, 2010, 2:50pm PDT

Summary: Sigh. And here we thought we might see a new MacBook Air that schools could really sink their teeth into.

It’s little secret that I’ve become a pretty big fan of Mac hardware and software. The prices, as Windows fans will happily tell you, are hard to swallow and even I struggle to recommend universal deployments of Macs in school when Apple’s idea of entry-level is a $650 Mac Mini (educational price) to which you need to add your own monitor and input devices and still runs on aging Intel Core processors. And today’s Back to the Mac event, unfortunately, did very little to make Macs a more compelling choice for schools.

Kids are destructive. Not all of them, of course, but enough of them are that schools need to consider both costs and durability when they’re purchasing computer hardware. Our local school district has too many Classmates badly damaged or destroyed by careless or malicious students. Classmates are designed to withstand the rigors of use in remote villages, deserts, and rain forests, but a bunch of Massachusetts elementary students have managed to break screens, strip keyboards of their keys, and otherwise render them useless.

My point? How wise is it to spend $949 (educational pricing on their base model) on a new MacBook air for students? I won’t argue the durability of Macs. They’re pretty tough and the unibody aluminum enclosures and SSDs on the MacBook Airs announced today go a long ways towards ruggedization. But I could buy two or three netbooks for every 11″ MBA. And aluminum or not, a student bent on mischief (or one who has succumbed to the nation’s obesity epidemic and manages to sit on the computer, which happens more often than one might think) is going to destroy a thousand dollar computer just about as effectively as they will a $250 netbook. The only difference is that schools won’t have the budget to replace them.

The new MacBook Air actually isn’t a terrible choice for high school students if a school or school district is looking at a 1:1 program given their easy portability, the tendency of older students to be slightly less destructive than their elementary and middle school counterparts, and the great iLife software that’s included. Instant on, long battery life machines that are loaded with good software and fit easily on a tiny desk aren’t bad things. Again, as a highly portable machine for the average liberal arts college student, it isn’t a terrible choice either. At least the aluminum would ensure that it could survive most backpacks.

However, when the $899 MacBook (again, educational pricing) features much more storage space (those videos students like to create aren’t small), a larger screen, great battery life, and hardware that will run that cool new version of iLife much better, the MacBook Air remains a non-starter in education. Notice that I mentioned the average liberal arts student above as a possible user of the Air. As Jason O’Grady pointed out, even with the performance enhancements inherent in the solid state drives on the new MBAs, the machines are not going to cut it for producing any serious content, running the new version of AutoCAD that’s coming to OS X, or crunching any numbers.

Next: Isn’t there anything a school could get excited about? »

Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: Apple's Back to the Mac...nothing to see here, folks
jfreedle2@... 6th Nov 2010
From what I have seen, there is NOTHING compeling about the Apple platform that has not already been done first on Windows.
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Pathetic Product
trickytom3 20th Oct 2010
This is a pathetic computer.
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Durability, cheap price. Pick one.
frgough 20th Oct 2010
end of line
While it's true that it would be nice if Apple had lower priced units for Education, why complain that the MacBook Air doesn't align well for education?
It isn't targeted towards that market. The use of all-flash memory increases the cost. It's an ultra-portable.

I'd really hoped to see more about the next OS X release--they barely showed it.
@staggie Agreed. Chris says in the summary "And here we thought we might see a new MacBook Air that schools could really sink their teeth into." Who're the "we"? I never thought the Air was aimed at the school market.
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@staggie I think you highlighted where Chris and today's educators struggle: they have a difficult time choosing between pragmatism and doing what's right; in my case, I tripled my productivity by switching to Mac about 3 years ago! Thus, I strongly feel that our schools shouldn't emulate "traditional corporate America" by seeing their students as a flock of sheep!

In general, I don't agree with Chris that his "mass market junk" would be as engaging as a MacBook Air ( I tried one today and they rocked; bright screens; quick; efficient; and they come loaded with programs like Grapher and a Dictionary ) !

So please don't adulterate my educational experience with a PC!
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Aaaand... Yet another blog on zdnet from someone who has zero understanding of what a subnote is about. PC subnotes get this kind of clueless feedback too.

Objectivity is a requirement in reporting. A SUBNOTE is not for doing AutoCAD or handing out to thousands of high school kids. Nor is it for grandmas who want to check an email once a month. It is for mobile professionals. Period. Full stop.

If you are the target market, or if you are able to envision use cases beyond your own specific narrow view, then it makes sense.

The difference between 6lbs or even 4lbs and 2.3 lbs is HUGE. The difference of a real proc vs an Atom is huge. The difference of discrete video vs integrated is huge. Combining these in a sub 8" deep, sub 3lb package with a full keyboard is the holy Grail.

My tri-SLI i7 extreme desktop with 3 3D displays can do a lot that no notebook can do. A 17" monster can do a lot a sub note can't. A net book can do certain things cheaper than anything outside of a phone.

A subnote can do a bit of everything with UNBEATABLE portability and reasonable power. You pay a premium for that. Is this so friggin hard to comprehend?

EVERY subnote faces this endless useless critique. Just write endless articles critiquing the SEGMENt then. It would be like critiquing a bugatti for not supporting 3rd row seating!
@mlambert890@...
What the hell are you blathering on about?
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Sense....
Cylon Centurion 21st Oct 2010
@mlambert890@...

Your post made none.
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Back when the Macintosh dominated ...
mwagner@... 20th Oct 2010
... the education market (the late 1980s), the IBM PC and the Macintosh were comparable in price and the Macintosh offered a far superior GUI.

About that same time, IBM "divorced" Microsoft and quit making desktop PCs. It is a much different world today. Windows 7 and MacOSX are very comparable operating systems and OEMs are competing tooth-and-nail to make inexpensive hardware utilizing the latest Intel processors. Apple cannot compete with these OEMs.

Windows OEMs sell Core 2 Duo processors on their entry-level hardware while Apple puts these same aging processors on their mid-priced hardware (which compares in price to most OEMs high-end offerings.

In the end, re-capturing the educational market is no less difficult for Apple than finally capturing a piece the enterprise market.

Can they do it? I doubt it.
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I think the Air is genius!
Roque Mocan 20th Oct 2010
From what I read, Apple has a killer product for education with the iPad at $ 600 (it will change the world of education, blah, blah, blah) - and then the students need to write a paper, or teleconference with a web cam, or protect the glass screen, or exchange something with an USB memory... and voila! for just $ 300 more you can have all that!
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Let's see...
Ad Astra 20th Oct 2010
I can get a MacBook Air for $999; spec it up to usable hardware and it's $1299.

I can get an ASUS U33JC with better graphics capability, better battery life, better CPU and a larger (albeit spinning platter) hard drive for $850.

They're both subnotebooks, they're both lightweight with good battery life. The ASUS U33 isn't as slim-down-sexy...but it is very attractive (and also has an aluminum unibody frame).
@Ad Astra: to be correct.
@denisrs
Liar.
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Battery life
levinson 21st Oct 2010
@denisrs What I think Droid101 means is, "show me the data." Of course, he could have been a bit more tactful, but someone who is a droid may not have that ability. wink
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@Droid101
That pretty hypocritical coming from you.
@levinson
Why should he have to? The information is 30 seconds away via a simple search. While the Asus gets about 10 hr on idle, this is with nothing going on, the graphics chip turned off, etc.. The average life in actual use seems to average around 3 hours and a bit. Check Computer Shoppers review, PC Magazine, etc..

@Droid1010

Again, you were saying?
I won?t argue the durability of Macs. They?re pretty tough and the unibody aluminum enclosures and SSDs on the MacBook Airs announced today go a long ways towards ruggedization.

In fact I've seen nothing to demonstrate they're any more durable than other laptops.
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Go figure.
And we waited too long. On to real computers with Blu-ray and not crappy breakable toys.

Apple customers: enjoy your slinkys.
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@xbjllb
Good riddance.
is good if you are an adult with some cash, need a very portible latop, and has acquired a taste for efficiency. The mac trackpad with multi touch interface is just superior to any other LAPTOPs.
The only rad thing I like about Macbook Air is that it's slim. Looks really slick. Other than that, it's all just the same.

http://educationflat.com
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From what I have seen, there is NOTHING compeling about the Apple platform that has not already been done first on Windows.

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