ZDNet Education

Christopher Dawson

Chromebooks officially on sale: Is your school buying?

By | June 14, 2011, 11:31pm PDT

Summary: Chromebooks have gotten mixed reviews by the general tech press, but in schools, these devices make for quite a story.

I’ve had the opportunity to speak over the last couple of weeks with some of the early pilot districts using Google Chromebooks in K12 settings. Now that Chromebooks are officially on sale, both commercially and to schools, the real question is whether these will be on your school’s or district’s summer purchase and hardware refresh list.

If you talk to Rachel Wente-Cheney, CIO for education in Crook County School District in Oregon, there is little doubt that their Chromebook pilot was not only a resounding success but that they will find a way to continue the program with commercially available Chromebooks. In fact, her excitement is so infectious, one can’t help but feel the need to drum up donations and apply for grants to make sure that your own kids have Chromebooks in their schools.

As she described an educational IT rollout done right (superb professional development, teacher and student ownership, you name it), it’s clear that, with the right support, devices like the Chromebook start coming pretty close to the Holy Grail of Ed Tech and 1:1. Integrated throughout the curricula at a middle and high school in her district, the instant-on, long battery life, and focus on Web-based collaboration and content creation meant that students and teachers felt immediate benefits during the pilot program.

Talking to David Fringer, district CIO for Council Bluffs, Iowa, painted a different, but equally compelling picture of the little devices. Again, extensive professional development eased the machines nicely into Thomas Jefferson High School, but there were too few machines to institute a 1:1 program. Mr. Fringer and the TJHS faculty developed innovative ways for most students to be able to use the computers in powerful ways that simulated 1:1 in particular classes and during especially useful curricular focus areas. Avoiding the use of the machines as mere “lab computers” as often happens when full 1:1 can’t be achieved, students were able to work across departments and classes in the sorts of teams that students might not experience until they hit the workforce.

One consideration that Mr. Fringer brought up was ROI. As he noted, he could buy 2 netbooks for every Chromebook at their $20/month subscription cost. Adding those netbooks to their existing investments in netbooks would put them much closer to their ideal of 1:1 computing. He and his faculty and staff were still considering whether the higher cost was outweighed by the very low maintenance costs and incredibly easy management. As he explained, it didn’t even matter which Chromebook students used; because they were tied to their Google Apps domain, all of a student’s work was immediately available, regardless of what machine he or she used and without any backend work on the part of the IT department.

I’ve reviewed the Chromebooks extensively and have been universally impressed. The educational possibilities in a school willing to hang its hat on Google’s cloud and embrace a collaborative approach to education are quite extraordinary. Add to that Google’s Web-based management tools and the ability to dispense with re-imaging and regular upgrades and maintenance to potentially hundreds or thousands of machines and it gets very hard to dismiss Chromebooks in educational applications. In fact, I would argue that education in general (and 1:1 in particular) is the number one use case for Google’s latest foray into personal computing.

I’ll talk more about the management tools I mentioned above as soon as I can get my hands on them. However, from the discussions I had with Google product managers on the topic, it’s going to be very easy to handle everything from security to application management, all from a single free console. We’ll see if adoption is widespread enough to make this a real game-changer. However, I think it’s safe to say that it should be a game-changer in Ed Tech. This isn’t just my Google fanboi nonsense. A light, durable machine with a battery that lasts all day and an Internet connection that is instantly available, all for around $20 a month (they’re available on subscription plans) with management and maintenance facilities that exceed anything else out there is nothing to sneeze at, regardless of who designed it.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

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Chromebooks are top on battery life.
Mah 1st Jul
@owlnet
Most Windows laptops have a battery life of 2.5 hours to 6 hours if they are continuously used. Many quote a battery life of up to 10 hours. If you actually go and read the product reviews, you will find that 10 hours means 10 hours switched on but not running any applications and with the screen dimmed. When you run applications continuously, that drops to 4.5 hours or so. The 8.5 hours quoted for the Samsung Chromebook is 8.5 hours of typical continuous use for applications. The only Windows or Mac laptops that can get close to Chromebooks are the very high end machines that cost twice as much, and even then they only get to about 6.5 hours of real continuous use.

The reason for this is of course that Windows is much heavier on CPU resources than Chrome OS, requiring both a more powerful CPU for equivalent performance, and utilising the CPU to a greater extent.
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My school...
cym104 15th Jun
don't need one such toy.
We prefer tools like a real PC.
@cym104 That's what my friends used to call my Mac. Then they saw the light and now they swear by them. I didn't even do the fanboi thing. I just worked away while they fought malware, adware, troyans and all the cohort of malfunctions that their real Windows machines suffered.
@cym104
But apparently they need better English classes that teach subject verb agreement.
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Windows 'R us!
Mah 30th Jun
@cym104

What, you mean like a Windows PC so you can play games on it?
Not at these prices! From '3 feet back' it looks like a normal computer, kids don't respond differently. This is no 'iPad' (and no matter what anyone here thinks - kids respond well to the iPad).

Does it help that the system is sluggish and more than a bit buggy?

This seems like a 'game changer' but it needs to be cheap, and it needs to feel less compromised. Maybe in a few revisions time...
@jeremychappell
You have got it completely wrong man. Chromebooks are a hell of a lot cheaper than Windows PC for schools and business because they are stateless zero maintenance devices.

$425 is cheap for a device unless you are comparing it with netbooks, which are painfully slow with a cramped screen and keyboard. Chromebooks cost about a quarter of the price of Windows PCs overall because of this. The killer cost with Windows in schools and businesses is labour for desktop support and maintenance which is very high in schools. The reliability of Windows PCs in schools is very poor as well - if you go to any school, you will find most Windows PC have been tampered with in terms of configuration, and a large proportion can't be used at any given time. This can't happen with Chromebooks.

As far as performance is concerned, Chromebooks are faster than netbooks or similar priced laptops because they don't run Windows, which has higher hardware requirements than Chrome OS, so Chrome OS runs faster on the same hardware than Windows - a fact that many Windows columnists fail to grasp. Those who have actually used the Chromebook report that it is similar in performance for web browsing to high end Windows laptops and Mac Airbooks costing twice as much. Of course a web browser is all that Chrome OS will run locally, so there is no point comparing how fast Chromebooks will run Photoshop or video editing software locally is there?
" I think it?s safe to say that it should be a game-changer in Ed Tech. "

What a ludicrous nonsense...

Most $500 range laptops released since May 2011 have a battery life of 8 plus hours and is light and durable. These are not selling points anymore

What actually matter is the what it could do. PC/laptops can chew anything thown into it. What could a Chrome book do ? basically not much.

The Education industry is not run by idoits, so its a simple guess where these ill-fated product will end up.
@owlnet
That is a bit harsh. For the education sector, where you want to keep things as simple as possible and not let the students mess with the OS or install their own software (and malware), it does make some sense.

That said, a cheap laptop with Chrome Browser installed offers more for less money.

From a TCO viewpoint, it might make some sense in education, for a private individual or small business, probably not.
@wright_is
I don't think owlnet's statement is too harsh. The items he pointed out are being listed as selling points.

Is the Chromebook a game-changer, sort of like the Apple I. It's a wonderful proof of concept.

The education sector, and I do work in the education sector, states "we want it simple, we want it to work" but they also want Smart software, and accountability software, and so on.

For our schools, this would be the beginning of a review process. Chromebook doesn't support how we currently do business, so we have to change infrastructure, and business needs to meet this unit's criteria.

This reminds me of the Terminal Servers of old (and virtual machines of today). The ability to load a virtual machine on them would actually make them a better option. That way I could maintain the OS and access the way I wanted it.

It is a great idea, I don't think it is fleshed out enough.
@owlnet
Most Windows laptops have a battery life of 2.5 hours to 6 hours if they are continuously used. Many quote a battery life of up to 10 hours. If you actually go and read the product reviews, you will find that 10 hours means 10 hours switched on but not running any applications and with the screen dimmed. When you run applications continuously, that drops to 4.5 hours or so. The 8.5 hours quoted for the Samsung Chromebook is 8.5 hours of typical continuous use for applications. The only Windows or Mac laptops that can get close to Chromebooks are the very high end machines that cost twice as much, and even then they only get to about 6.5 hours of real continuous use.

The reason for this is of course that Windows is much heavier on CPU resources than Chrome OS, requiring both a more powerful CPU for equivalent performance, and utilising the CPU to a greater extent.
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This is a great day Chris
Dietrich T. Schmitz, *~* Your Linux Advocate 15th Jun
More choice brought to you by Google and Linux.

If we didn't have Google, Linux, how little would have changed.
@Dietrich T. Schmitz, *~* Your Linux Advocate

Please stop confusing Google and Linux. Linux is Open Source; by the people, for the people. Google is spyware; spy on the people to make money from their private information.
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Please stop confusing yourself
Dietrich T. Schmitz, *~* Your Linux Advocate 15th Jun
@jorjitop
This yet another opportunity for more SKUs of products which have at their core, Linux.

Google have at their core, Linux and are opening up choice with Android, Chromebook.

Microsoft had their day. It is now time for change, and the market is responding.

Linux will prevail. Google will continue to provide choice.

Hope you understand better.
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You are correct, jorjitop
Mister Spock 19th Jun
@jorjitop
You must understand that Mr. Schmitz has nothing against limited choice or vendor lock in, as long as it is the platform he supports that you are locked into to, limited to the choices that a company like Google feels you should have.

Microsoft will still be the major player here as thet have a more robust and expandable platform that that of Google.

The issue here is that people like Mr. Schmitz have a hard time capitolizing on that system given the competition in that field, so backing a limited and closed system like ChomeOS is more benificial to him then it would be to his end users.

plain
@Dietrich T. Schmitz, *~* Your Linux Advocate

It hasn't changed. It's a mainframe approach with smart terminals with applications of limited functionality and a response time that makes the old mainframes look good.

Been there, done that.
@Dietrich T. Schmitz, *~* Your Linux Advocate Very little has changed, except for Apple. Between the two, Apple and microsoft, they own the consumer use market. Smartphones may change that, but I doubt it. Linux has made great changes in the server markets and gadget. Chromebook is a gadget with no future.
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It's not a real choice
facebook@... 15th Jun
Chromebook is a crippled tool that reduces your available toolsets. What university would tell its students to buy a thin client at a greater price than a laptop with an AMD Fusion processor? What university would tell its students to buy the tool that gives you fewer choices?

Chromebooks are a solution to a problem that does not exist.
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@facebook@...

Windows issues- a short list
1) Unreliability
2) Very maintenance intensive and expensive to maintain
3) Expensive to purchase
4) Endless forced upgrades
5) Endless security problems


These are the reasons Chromebook has such an excellent chance to succeed- there are so many problems and issues with Windows systems- and Chromebook may be able to effectively address many of those very serious, expensive, and aggravating deficiencies.
@dfolk2 I do not know if you read the news lately, but those are mostly Android issues as *ix after *ix server and open source web servers is attacked by Lulsec.

Microsoft has developed a rich ecosystem to address these issues. Nothing on your list is relevant or pertinent to modern Windows deployments or mature IT departments.
@dfolk2
Unreliability
2) Very maintenance intensive and expensive to maintain
3) Expensive to purchase (tech support)
4) Endless forced upgrades
5) Endless security problems
0 Votes
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Three year limitation
Flynnn 15th Jun
Google assumes a replacement cycle of every three years. After the lease is complete Google stops access to updates and the management tool. The 3 year limitation makes the Chromebooks cost prohibitive for my K12 district. Google needs to provide a way to maintain the laptops for at least 6 years before I could consider installing the laptops.
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No MS Office?
david.grant@... 15th Jun
I think the Chromebook is a great new technology especially if you mostly use your laptop to access the internet. But think about it, college students are always using Word, Excel, and Powerpoint. While there are Google apps that can do pretty much the same thing, I like what I'm used to. I saw that Desktone announced yesterday that they have a new Cloud-hosted Windows Desktop offering on Chromebooks. It lets you move to the cloud and still keep your Windows environment when needed. They have a short demo too: http://youtu.be/rAQfZOFfzN4
0 Votes
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Message has been deleted.
jorjitop Updated - 15th Jun
@jorjitop

I have seen many messages flagged that should have been deleted, but were not. Interesting, that telling the truth about Google and the risks to students gets mine deleted. The message was on topic, and totally relevant to the discussion. The strongest word used was "lemmings".
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That is not uncommon
Mister Spock 19th Jun
@jorjitop

To have someone flag relevant posts as that someone finds the message freightening, and conterproductive to their cause.

plain
0 Votes
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I'm a university student.
rmhesche 15th Jun
Non traditional college student.

I have pretty much ran the gambit of 'electronic education tools'.

Read text, on line homework, on line testing and quizzes, e-collaboration on presentations and papers.

The homework and testing/ quizzes were functional and good learning tools.

No so much on collaboration. It seems the inherent faults of collaborating are amplified when done electronically, with more practice I would probably get good at it.

For reading and studying nothing beats a page turning book. For me there is an actual spacial relationship between what I'm reading now and what I read before that what I'm now reading is built upon.

Definitely easier to use post-it notes as markers and tabs, than anything I've seen in an e-text book. And I have seen quite a few text books.

Electronic learning aids have their place, damned good places mostly. But for what they don't do well they really don't do well.
It's 11 PM here on the East Coast, and today came and went without so much as a whimper. The only post I saw on Chromebooks was this one. If that doesn't scream "Nobody wants one", I don't know what does.
Managed or Unmanaged....your choice I guess...I choose managed....for K-12 that is...
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I doubt it
rag@... 16th Jun
I'd hope nobody higher up in the food chain pushes to start buying these things here on campus. Supporting Windows, OS X, and iOS is enough work. The Chromebook is just a bastard piece of hardware that's going to go nowhere in the marketplace.
If you are considering Chromebooks for your institution but don't want to leave your Windows apps behind, you should look at Ericom AccessNow, a pure HTML5 RDP client that enables students and staff to connect to any RDP host, including Terminal Server (RDS Session Host), physical desktops or VDI virtual desktops ? and run their applications and desktops in a browser.

Running entirely within a browser, AccessNow works natively with Chrome, Safari, Internet Explorer (with Chrome Frame plug-in), Firefox and any other browser with HTML5 and WebSockets support. Ericom?s AccessNow does not require Java, Flash, Silverlight, ActiveX, or any other underlying technology to be installed on end-user devices.

Ericom is offering special pricing for education customers.

For more information on Ericom's AccessNow solution for education, please visit:
http://www.ericom.com/pr/pr_110609.asp?URL_ID=708

To download the beta, visit:
http://www.ericom.com/html5_rdp_client.asp?URL_ID=708

For a video demo:
http://www.ericom.com/AccessNow_Demo.asp?URL_ID=708
@AG4IT -
What is your / your company view on Chromebook as a whole? Does the chromebook and your product enhance the learning process while lowering the TCO and "theoretically" increase a ROI? Does your product work with my current 7yr old laptops I am supporting? If so why do I need a Chromebook, vice buying your product? Does your product compete directly with Windows remote desktop and other virtual machine solutions?
Doesn't the product you speak of run counter-intuitive to the Chromebook concept? Additionally, How much more HW is required to support the solution your a proposing?
I think it's great you are advertising a product that is related to the subject at hand though.
No way would I attend a school using Chromebook unless I had no other choice.
@hayneiii@... If the school you are attending rolls out only a Chromebook solution, are you going to transfer to a different college / university? Whatever IT system your current school uses, where you given a choice?
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@Chris Dawson
Talk about Chrome-coloured glasses! You write:
"Talking to David Fringer, district CIO for Council Bluffs, Iowa, painted a different, but equally compelling picture of the little devices."

and then go on to say:
" As he noted, he could buy 2 netbooks for every Chromebook at their $20/month subscription cost. Adding those netbooks to their existing investments in netbooks would put them much closer to their ideal of 1:1 computing. He and his faculty and staff were still considering whether the higher cost was outweighed by the very low maintenance costs and incredibly easy management."

Unless you are so biased as to completely discount reality, there is NO way to "paint" this as an equally compelling picture. As contrasted to the glowing review by your first interviewee, who wants to implement a 1:1 program immediately, he paints a picture of higher costs and uncertain value, to the point that he is unclear if he can justify their purchase at all.
How on earth can you justify, if even just to yourself, calling this "equally compelling"? You wear your bias on your sleeve.
My school (I'm the principal) is definitely looking at chromebooks and I can tell you that schools with very little or very outdated hardware, google makes this very appealing. Rarely do I see someone bring up the biggest factor for schools which is cost.

Upfront hardware costs of a brand new lab can run $50K, getting half our school chromebooks would only cost us $400 a month. A small school can stomach $15K over three years, we could never afford $50K every 6 years...

If I have my way, we'll get chromebooks not because they're the best, but because they're the best at a manageable price.
@petrocity - The way your are phrasing your response, I would take it you are a non-public school.
Cost is exactly what you should look at. The Chromebook costs 499 a unit (assuming no discount) + 20/mth for access to the google site and replacement costs. Manageable price is what you set, not hte Chromebook. If your school can only afford 20 computers for students, then that's where your budgetary number starts.
I would suggest if you are trying to minimize TCO evaluate all the cost factors associated with your computers.
Ideally your budgeting shouldn't be based on one large IT hit every 6 years.
You could lease computers for less. Or you could setup an IT budget based on spending 400mth over a replacement life of 3 / 5 / 7 years. OThis schedule allows you to make adjustments to your purchases in thirds so your school doesn't have a 50k outlay at one time. Even more important, 50k outlay for your computers seems pretty darn high for 20 computers that is 2.5K per unit. What are you buying for that cost? Some of the factors associated with your purchases for IT are still going to exist after chromebooks. If your budget is 5k /yr (which is how 15k/3yrs breaks) you "could" purchase 10 netbooks/yr for less. Additionally, educational purchase of office would be less or you could use "free" open office software. This would still leave funds available to have a network printer and money left over for toner. Even better, every year you would be able to buy 10 more netbooks. At that point, you would be updating your hardware on a 1/3/5 system. At 3 years you could sell the first 10 netbooks to students / families at reduced prices (like say 1/2 or less) and recoop the money to put it into a different facit of your school.
What you didn't mention is what staff / administration do for computers, nor the level or expectation of those pieces of hardware. Again assuming your school has k-6 (and this is an example) that is 7 teachers ( 7 computers) + whatever Front Office your org has (you, assist P, Admin, at minimum) so that is 10 people. Well what do you know? That works perfectly for funding a swap every 2 - 3 yrs of computers. If you don't buy low end crap. If your budgeting buys "something" that will last 4-6 yrs then your office staff can have new (1-2yrs) then roll to upper lvl classes (3-4) and lower lvl classes (5-6) that is how you capture the most ROI instead of dumping $20/computer/month down a hole.
@WmTConqror

Where did you get the "499 a unit (assuming no discount) + 20/mth for access to the google site" figures from ?

The $20/month is clearly the lease cost per month, not a service charge in addition to an upfront purchase fee. As reported here:

http://technabob.com/blog/2011/05/11/google-chromebooks-20-dollars-month/

"Prices start out at $20 per month for educational clients and $28 per month for enterprise users.

It?s worth noting that customers will have to sign a 3-year contract to get these machines at this monthly price."

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