ZDNet Education

Christopher Dawson

Kindle Fire: Edu holy grail or one more DRM-ridden toy?

By | November 17, 2011, 10:50am PST

Summary: We’re so close I can taste it. But the business models and content just aren’t there yet.

I can’t think of too many techies who weren’t excited to get their Kindle Fires this week. Amazon’s vast library of books and Apps (a decent subset of those available on the Android App Store as well as many available only on Amazon which seem to exclude large swaths of junk apps through which we would otherwise need to wade) on a $199 device can’t be a bad thing, right? In fact, at $199, one can’t help but get fired up at the prospect of getting inexpensive devices optimized for reading and interactive content consumption. I certainly did when Amazon first unveiled the device.

So where’s the catch? It’s light, relatively rugged, small enough to work for students from Kindergarten to grad school (and large enough to be useful for those older students), and runs all sorts of educational apps. And it’s $199! Unfortunately, I think Audrey Waters over at Hack Education is probably right:

Now, I have no doubt that Amazon’s tablet will be a wildly successful commercial device, don’t get me wrong. Hell, as someone who’s a fairly loyal Amazon customer, I’ll probably buy one myself. But do I think that this is the tablet device schools have been waiting for? No. Not remotely. The price point may sound appealing, but those who are looking for a tech bargain here should read some of the fine print.

I actually still believe my original position on the Kindle Fire is correct: The technology in its Silk browser (privacy concerns aside) that leverages cloud computing power, the price point (which will keep dropping), and the form factor can absolutely enable some big leaps forward in 1:1 computing. The technology is in place and the distribution channels for the right content exists in Amazon’s toolkit. However, there is a lot missing.

As Ms. Waters points out, Amazon’s approach to DRM is fairly Draconian and absolutely doesn’t lend itself to a K12 model:

I have to wonder, if schools adopt the Kindle Fire, does that means they are required to make all textbook purchases from Amazon? I think so, unless, of course, Amazon allows other booksellers to put apps on the device. I guess that’s possible. It also means that schools are using devices that do not support the ePUB open standard (or at least, Kindles currently do not handle ePUB. It is possible too that the Kindle Fire will allow other apps to do this.)

Up to 5GB of content (various document types, other than EPUB) can be stored on the Kindle Fire and get to it via email. In theory, teachers or schools could blast documents as attachments to every student’s Kindle. However, CK12’s FlexBooks, for example, often run in the hundreds of megabytes, making email distribution impossible.

That, by the way, would be the other catch: content distribution and management. Lending models are only vaguely supported and there is currently no good way to manage a large deployment of devices. Amazon has some very cool cloud-based means of synchronizing purchased content across devices and web dashboards for managing those devices, but these must be associated with an email account, not an enterprise model. Apple, by the way, hasn’t exactly perfected this either, but they are much closer in terms of being able to deal efficiently with 1:1 iPad initiatives.

The Kindle Fire represents an important step in the evolution of digital content and delivery and I predict a lot of students (young and old) will be getting Fires for the holidays. That’s great and I hope they bring them to school and read, interact, tweet, and otherwise engage with them. However, they won’t be seeing the sorts of interactive or open textbooks that they need and educational technologists will struggle, as with many devices, to integrate them into the learning experience. And textbook publishers? I don’t see too many of them knocking on Amazon’s door for distribution deals and partnerships either.

We’re getting there, folks…but we’re not there yet. Not until Amazon (or some other distributor) makes some very serious overtures to e-learning with their DRM and distribution models.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: Kindle Fire: Edu holy grail or one more DRM-ridden toy?
James Keenan 21st Dec
Very informative post. I'm heading to grad school, and I honestly think the best part of the Kindle Fire (which I have decided to get, in favor of iPad) will be the best option. I will have my hands on great internet, literature and research materials, without the millions of apps to distract me and waste valuable study time. Thanks for all the info!!
We have 30 iPads to share amongst classes at a small K - 6 school, and are dealing with the same problem, in terms of data/document storage. Any suggestions that do not involve emailing documents to a virtual acct. ? We will likely go with Dropbox or a wiki (my preference) in the meantime. Thanks.
M Becker
Toronto District School Board
I would consider our business kind of like a school. We use Google Doc's and input hundreds of line items a day. Doc's will accept almost any type of doc. which makes it nice for our company since we deal with many different customers and vendors that use different programs for their invoices etc. Our employees / Your Students, are put on Doc's user list so they can view documents. Permissions can be adjusted for each person using Doc's, from view only to full access to alter documents. Another neat thing is if more than one person is online viewing doc's and makes a change the other person can see the change and respond to it almost immediately. Microsoft also has a neat program in their Microsoft Essenials package that might help. Hope that helps. Gods Speed... RAD-----------P/S: They do make an app for smartphones so you have your doc's on the go..
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Contributr
@Marcebeck I agree with ypsurdy - although the native Google Docs App for iOS was recently pulled for bug fixes, the web interface is very good on the iPad. I would definitely give Google Docs a look. Mac OS X server also has some facilities for this that I'm investigating as we speak after some initial problems with Lion Server (testing now with a fresh install).

The wiki is never a bad idea either (and is also supported by Lion Server if you go that route).

Best,
Chris
0 Votes
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Sideloading apps
jabster17 24th Nov
I thought you could easily sideload Google Android Market apps to the Kindle Fire as long as you had 1) an Android device with which to download the apps and 2) could move said app to the SD card (not sure why THAT matters if...) 3) you use a file manager like ASTRO to copy the apps from the device to a computer, and then to the Kindle.
Somebody did a proof-of-concept putting the B&N Nook Android app on the Kindle.
I am thinking some of the issues you are looking at in terms of content, infrastructure and the logistics of school-system (as in whole countries) level deployments might benefit from One Laptop Per Child's experiences. Check out their wiki: http://wiki.laptop.org/go/The_OLPC_Wiki
Pay particular attention to the "Projects" section in the left column.

For hardware platforms, there is an interesting contribution on today's Slashdot forum on the topic of "Best tablet for running a real GNU/Linux Distribution" ( http://ask.slashdot.org/story/11/12/11/0352217/ask-slashdot-best-tablet-for-running-a-real-gnulinux-distribution ). The contributor, identified as "lkcl" ( http://lkcl.net/ ), writing from an outfit named "Rhombus Tech", describes their effort to bring to market what seems to be the tablet equivalent of the OLPC XO, but more openly accessible to individuals as well as larger groups such as district-level school systems per the focus here.

lkcl seems to be describing a project, EOMA (Embedded Open Modular Architecture/PCMCIA), to take the Arduino ( http://www.arduino.cc/ ) and Raspberry Pi ( http://www.raspberrypi.org/ ) projects to the next level in terms of openly developed, "finished" tablets at an extremely low cost (from $80-130, or so, depending on hardware options chosen, such as resistive - my preference - or capacitive touch screens). lkcl seems to have a very good grasp of the myriad issues involved in putting such a design into production.

Check the links above to see if the OLPC experience combined with an open tablet concept such as the proposed EOMA could offer the potential you are seeking.

Heck, there is already a viable hardware option in the Barnes & Noble Nook Color (not the "Tablet"), which is at the same price point as the Kindle Fire, with some better specs in terms of bluetooth, and a hugely useful micro SDHC slot, and the proven, open CyanogenMod Android package that can be run and/or installed from a SD card.

FWIW
Very informative post. I'm heading to grad school, and I honestly think the best part of the Kindle Fire (which I have decided to get, in favor of iPad) will be the best option. I will have my hands on great internet, literature and research materials, without the millions of apps to distract me and waste valuable study time. Thanks for all the info!!

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