ZDNet Education

Christopher Dawson

Lenovo becomes the first major PC OEM to build and sell Classmate PCs

By | March 9, 2011, 9:35pm PST

Summary: With Lenovo in the picture, the momentum of the Intel Learning Series should increase rapidly. There are going to be a lot of Classmate PCs headed to students this year.

Lenovo and Intel announced today that the world’s #4 PC manufacturer would become the first global manufacturer and distributor of the Classmate PC. Called the Lenovo Classmate+, the rugged clamshell netbook will feature extensive customization options for schools, districts, states, and ministries of education looking to deploy 1:1 solutions.

So why is this big news? Way back in January 2008, I suggested that a major OEM should pick up Intel’s reference design and start cranking out Classmate PCs. A lot of them. After all, they were (and still are) tough little computers that kids could use without fear of damaging expensive equipment.

In fact, the Classmate remains one of the best examples of what netbooks should be as purpose-built, low-cost machines. It doesn’t hurt that the clamshell version (versus the convertible tablet, but more on that later) is as close as you’re going to get to a ruggedized PC anywhere near this price point.

As Michael Schmedlen, Lenovo’s Director of Worldwide Education, explained,

“As the fastest-growing PC company in education, we are committed to creating education solutions that improve schools’ efficiency, as well as leading initiatives to evaluate how
technology can measurably improve learning outcomes.”

I had the chance to speak with him on Wednesday and he expanded on that idea:

Lenovo is fastest growing major pc manufacturer in the world. We grew faster in edu than any other PC OEM [and] designed the Classmate+ from the ground up for students and…student budgets.

The student budgets part is where things get interesting. Lenovo has global reach that the local OEMs with whom Intel has typically partnered on Classmate PC simply can’t match. While pricing for the Classmate+ hasn’t been released, I think it’s safe to say that it will be aggressive. Economies of scale are a school’s best friend. This is also why the company is only releasing the clamshell version at this time. With high worldwide demand and low component prices, the company can reach as many students globally as possible with very cost-effective devices.

Schmedlen, however, noted that their entry into this market was not just about global supply chains, market share, or emerging vs. mature markets. Rather, the company went so far as to open a large educational research lab in its North Carolina US headquarters and devote considerable time, energy, and research funding to the ideas of “improving learning outcomes and operational efficiencies” for educational deployments.

Wait, did he just say “improving learning outcomes”? I think he also said research. Go figure.

When private industry steps up and takes a really active approach to not just making better computers but ensuring that they are actually deployed and implemented in the classroom with best practices and state-of-the-art approaches to technology-enabled learning, good things tend to happen.

That being said, I was concerned that a company with the reach of Lenovo might spell problems for the local OEMs that have been deploying Classmates around the world. These small companies have created local jobs in emerging markets; would Lenovo be the Walmart of Classmate PCs, making them irrelevant?

Both Schmedlen and Intel’s Kapil Wadhera, General Manager, Education Market Platform Group, said “No.” Both saw room for global players as well as local players in a market of many millions of students (3 million Classmates have been deployed to date and, with 1 billion students worldwide, there are plenty of untapped markets). Additionally, local OEMs may be better suited to specialized deployments, be the choice of local ministries of education, and/or serve as value-added resellers for Lenovo’s equipment.

For my part, I’d gladly buy from Lenovo and take advantage of state contract procurement rules and the ThinkVantage software that can be pre-loaded along with Intel’s educational software stack. If you’ve ever restored a hosed computer with Lenovo’s Linux-based ThinkVantage tools, you’ll know what I mean. It’s fast and easy, right out of the box.

Lenovo, like the local OEMs, will also install custom software images, whether with localized languages, specialized Linux distributions, or additional software.

In their first such deployment, the two companies also announced that

This spring, the Organization of Ibero-American States [which includes Spain and most Latin American countries] will deploy the first wave of 158,000 Lenovo Classmate+ laptops as part of its Conectar Igualdad 1:1 [The Equality Connecting Program] computing program, which will equip students throughout the country with PC technology.

Although I have reviewed Classmate PCs extensively in the past, a Lenovo review unit should be making its way to me shortly. I’ll put this latest iteration through its paces and report back.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

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School classrooms does not need iPad tablets.
They need PC desktop, laptop or netbook.
Expensive Apple products have no place in a democratic and free world.

Let's step up education.

(Apple endorsements ruined the sitcom Big Bang Theory)
@iluvmsft
Our school district purchased 100 ipads last year... no wonder they're having budged woes this year but students prefer them over laptops, they see anyone using laptops (parents) as OLD... They are the new TGIF generation Twitter, Google, iPhone, Facebook...
@Hasam1991
Twitter, Google, iPhone, and Facebook are academic subjects now? No wonder the country is sinking like a rock.
0 Votes
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yeah
landsw 10th Mar 2011
@iluvmsft
your's is a reasoned mind i'm sure.
Expensive Apple products have no place in a democratic and free world.

@iluvmsft of course not. Steve Ballmer needs more puppets for his 'free' and 'democratic' world.

The Borg Collective needs to grow.

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Let me fix that for you...
Rick_K 11th Mar 2011
@iluvmsft
School classrooms does not need iPad tablets.
They need PC desktop, laptop or netbook.
Expensive Apple products have no place in a democratic and free world.

Should read:

School classrooms do not need iPad tablets.
They need Microsoft mandated PC desktops, laptops, and netbooks. Microsoft software should be everywhere!!!!
Expensive Apple products have no place in a socialist and enslaved world. Microsoft should dictate what everyone uses.

Let's step up education.

Should read:

Let?s teach the children to be enslaved, and eliminate choices. There is only one true religion, we should pray to the great Gods in Redmond for they shall save us all.
It will be really good to see this come to fruition.

Chris - will be great to see a review of the Classmate.

IMO - after going thru 4 kids, a tablet device is not recommended for this type of environment - too fragile. I have replaced a number of glass panels on their iTouch/iPhone devices..... sad

I equipped all my kids with personal notebooks for school (extravagent? maybe). Dell, HP. Lenovo. Toshiba.
The Toshiba and Lenovo (S10-2) are still being used - the others died and were replaced..... high mortality rate.

Lenovo design - looks good. happy
0 Votes
+ -
Lets take discipline and Prayer, out of the classroom. And bring in classmate PC's. That is so logical.
@blackjack861@?
If everyone can be trained t think the same, like the same things and only do as they are told, there is no need for discipline in schools.

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